Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,564 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,564 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 15th July 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“T shirts delivered in ripped packaging and had been tried on. Not suitable to give as presents.”

Sports Direct 1 star review on 2nd November 2025

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Posted 11 months ago

“From my very first contact with their team, I was met with professionalism, empathy, and genuine care. They took the time to truly understand my concerns, responded with impressive speed, and provided clear, thoughtful direction every step of the way. What stood out most was their commitment to delivering solutions tailored specifically to my needs — not just quick fixes. Their expertise, patience, and consistency transformed what began as a stressful situation into one filled with reassurance and trust.”

Sports Direct 1 star review on 28th October 2025

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Posted 11 months ago

“The withdrawal has been processed”

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Posted 11 months ago

“Shocking !!!!! Need to talk to someone about terrible delivery, lack of communication and missing items , can’t put a photo up as I haven’t the items to show !!!”

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Posted 11 months ago

“Exceptional at what they do and even better people to work with.”

Sports Direct 1 star review on 13th October 2025

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Posted 1 year ago

“Solid store with good deals and wide product range. Delivery usually works, and prices are competitive. Sometimes customer service is unhelpful and the sizing or quality can feel inconsistent, but overall I’m happy with my purchases.”

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Posted 1 year ago

“Incorrectly labelled and described goods with a terrible credit only return policy. Ordered these: https://www.sportsdirect.com/karrimor-run-5-inch-shorts-mens-453096#colcode=45309603 and they did not list an interior lining that completely messes up when wearing anything else. Also £5 minimum shipping for a week, or £5 for click and collect is crazy, especially for 2025 and with how many brands the fraser group now own....”

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Posted 1 year ago

“Shop was clean and tidy. The staff were helpful. What more could you ask for”

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Posted 1 year ago

“It is THE worst company I have ever had to deal with! No refunds, can't call or speak to a 'real' person not a robot! Don't give a toss that they clothes etc are faulty! Lowestoft management....don't start me off Heaven knows how they are still trading ! Do yourself a favour go ti JD Sports !! Appalling...”

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Posted 1 year ago

“Terrible company!! I took a tennis skirt back (within 7 days) as I didn’t particularly like it and it didn’t fit right on me. The lady on the till (Tracey, I believe) refused to give me a refund, due to ‘company policy’. According to Tracey, Sports Direct does not give refunds for any purchases in store, only a credit note or exchange is given!!”

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Posted 1 year ago

“Their team is knowledgeable, responsive, and focused on achieving the best outcomes for their clients”

Sports Direct 1 star review on 30th September 2025

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Posted 1 year ago

“I am very disappointed with Sports Direct. I followed all the steps to make a complaint, but both the store and customer service ignored my case. Employees should support the company’s image, but their indifference has damaged it instead. I’ve shared my experience with family and friends, and word of mouth spreads fast. Poor customer care hurts a brand’s reputation permanently.”

Sports Direct 1 star review on 24th September 2025

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Posted 1 year ago

“Shocking service. I ordered the Mansfield Boot Sn99 and Sports Direct sent a different, cheaper pair shoved into the Mansfield box — downright deceptive. I emailed full details with product codes and photos; customer service replied only to ask for the exact same codes I’d already provided and then went silent. Wrong item, wasted time, zero resolution — avoid. Order number: SD40000127334642”

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Posted 1 year ago

“Just a warning to buyers that love the Karriemore Hot Rock Walking Boots. They have redesigned the heel of this boot. It is now very soft and has no support. And it rolls over very easily. To my cost when on holiday. It’s a pity as I have had at least six pairs over the last few years.”

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Posted 1 year ago

“The sense of comfort I got? Priceless.”

Sports Direct 5 star review on 21st September 2025

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Posted 1 year ago

“I was able to withdraw my money that was held from online broker”

Sports Direct 1 star review on 18th September 2025

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Posted 1 year ago

“ORDERED ONLINE. £4.99 to collect from store, didn’t fit so then had to pay £4.99 to return them! Will NEVER shop there again. Disgusting daylight robbery.”

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Posted 1 year ago

“From first impression to final result—everything was seamless.”

Sports Direct 5 star review on 15th September 2025

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Posted 1 year ago

“My funds came back intact—secure and reliable service.”

Sports Direct 1 star review on 12th September 2025

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Posted 1 year ago

“I have had a very disappointing experience with Sports Direct. Both of my last two orders were lost in transit, and I had to request replacements for them, which also arrived with delays. This was extremely frustrating and disappointing. On top of that, the discount code I was offered as compensation did not work. Even after contacting customer service several times, I received confusing and inconsistent explanations. The whole process has been very stressful and has made me lose confidence in ordering from Sports Direct again. I truly expected much better service from such a big company. This has been one of the worst online shopping experiences I have had.”

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Posted 1 year ago

Sports Direct is rated 3.7 based on 746,564 reviews