Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,564 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,564 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

Visit Website

Write Your review

Tell us how Sports Direct made you happy

Minimum 10 characters

Would you like to add a photos or videos?

Strengthen your review by uploading photos & videos.

Drag files here or browse

(Supported files: jpg, png, mpeg, ogg, mp4 & webm)

What's your name?

Leave this blank if you'd like to publish your review anonymously.

(Optional)

Whats your email?

We need your email address to verify that your review is genuine

Please note that we may share your email with the company to verify your order.

Sports Direct 5 star review on 15th July 2026

562

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“My Lost Funds Are Back – Thanks to UNIQUE RECOVERY FIRM”

Sports Direct 1 star review on 5th September 2025

Helpful Report

Posted 1 year ago

“Atrocious company that has repeatedly shown it does not care about customers. They call themselves "UK's #1 sport retailer", but they are barely a retailers, with most products being drop-shipped from third-party sellers. When something goes wrong, expect it to take forever to fix and only after you repeatedly chase them. Beware a company with no method of phone contact, where customer support can hide away behind keyboards. ZERO ACCOUNTABILITY.”

Helpful Report

Posted 1 year ago

“I recently ordered some trainers for my son, these were unfortunately a little small but I was unable to find the reciept email. Unfortunately the whole return policy was very hard as this order was not updated on to my profile”

Helpful Report

Posted 1 year ago

“My assets are now fully restored and safe.”

Sports Direct 1 star review on 29th August 2025

Helpful Report

Posted 1 year ago

“Thank you”

Sports Direct 5 star review on 28th August 2025

Helpful Report

Posted 1 year ago

“Thank you”

Helpful Report

Posted 1 year ago

“They made me feel stronger about my choices.”

Sports Direct 5 star review on 23rd August 2025

Helpful Report

Posted 1 year ago

“They executed tasks with precision and speed.”

Sports Direct 5 star review on 22nd August 2025

Helpful Report

Posted 1 year ago

“Do not order a @ManUtd football shirt from @SportsDirectUK they don’t use official numbers or lettering and when they don’t use accents above names they will not refund”

Helpful Report

Posted 1 year ago

“Absolutely appalling experience with Sports Direct – a complete disaster from start to finish! I ordered shoes (Order SDNL50001001096021) on 16 May 2025 for €46.99, unaware that the shipment would come from the UK, as this was conveniently omitted from their website. When I realized I’d face long delivery times and customs fees, I immediately requested to cancel the order. What followed was an infuriating saga of incompetence and empty promises. I contacted their helpdesk multiple times – 31 May, 2 June, 21 June, 4 July, and 24 July – each time being assured that my case was "escalated" and someone would contact me within 14 days. Spoiler alert: no one ever did. On 19 August 2025, I had another frustrating exchange with a rude consultant who demanded a screenshot of my banking app, which my bank (ING Netherlands) doesn’t allow for security reasons. I sent a payment statement instead, only for the consultant to dismiss it and hang up. I even double-checked with my bank, who confirmed they never blocked any refund – Sports Direct’s claim was simply a lie. This company’s customer service is an absolute disgrace. They dodge accountability, make false promises, and treat customers with utter disrespect. I’ve been chasing my €46.99 refund for months with no resolution, despite providing all necessary proof. I’ve now escalated this to the European Consumer Centre because enough is enough. Avoid Sports Direct at all costs – they’re untrustworthy and unprofessional. One star is too generous!”

Helpful Report

Posted 1 year ago

“I ordered a gym shirt, its been three weeks now and no sign of my order. I first emailed them and apparently my order got lost in the warehouse so the dispatcher never received it. the dispatcher finally gets it and I find out my order has been cancelled and being sent back to Sports Direct. Worst experience I have had and this isn't even made up.”

Helpful Report

Posted 1 year ago

“So grateful, Mercy — you recovered every cent for me!”

Sports Direct 1 star review on 10th August 2025

Helpful Report

Posted 1 year ago

“Bringing restoration”

Helpful Report

Posted 1 year ago

“Truth Bridge.”

Sports Direct 5 star review on 9th August 2025

Helpful Report

Posted 1 year ago

“Truth Tank.”

Helpful Report

Posted 1 year ago

“Thank you”

Sports Direct 5 star review on 6th August 2025

Helpful Report

Posted 1 year ago

“Finances turnover”

Sports Direct 1 star review on 6th August 2025

Helpful Report

Posted 1 year ago

“I went into sports direct confused and flustered, and I was assisted by a caring member of staff, from the Kingston sports direct branch called Adelaide She was super attentive and made it very comfortable for me to shop. I’ve honestly never experienced customer service like that before, and felt it was important for me to share that here”

Helpful Report

Posted 1 year ago

“Truth Villa.”

Sports Direct 5 star review on 5th August 2025

Helpful Report

Posted 1 year ago

“Truth Post.”

Sports Direct 5 star review on 4th August 2025

Helpful Report

Posted 1 year ago

Sports Direct is rated 3.7 based on 746,564 reviews