The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,067 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,067 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th August 2025

561

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I am so happy that I started using "The Shade" I am saving so much money and my hair looks great. You can tell the quality of the product the first time you use it.”

Helpful Report

“I could not be happier with THE SHADE colouring system. the products are beautiful and well thought through - and the results are spot on. I was searching for a quality product to use at home - because salon colours were long, boring, expensive - and irritated my scalp! I will never use anything else- and even recommended them to my hairdresser!”

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“I tried the Shade on the free trial to see if it suited my hair as it was getting so expensive going to a hairdresser. I loved the results and I am now on the 4th delivery of my colour. It’s great and it has saved me hundreds of dollars not going to a hairdresser. I use number 9 light blonde, I get 2 lots because of the length of my hair. Thank you and I will continue to carry in with my subscription, I have recommended to friends.”

The Shade 5 star review on 7th March 2019

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“Love the colour options! It lasts me for a good 8-10 weeks. I would not use store bought colours again!”

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“The Shade is my on personal salon in a bag. I love this product and it's not only saving me cash at the hairdresser but my hair feels great. I have gone from a platinum blonde to chocolate blonde which has tones of gold and red through it. My first time colouring, I missed a section at the back of my hair but I contacted customer service and they sent me another pack promptly. I love my new colour and I am excited that I will receive another colour pack regularly to maintain this colour. I'm getting lots of compliments about my hair colour and it is far less damaging than maintaining the blonde I had not to mention far cheaper! Yay for The Shade and Yay for me!”

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“I used the product for the first time today and am so pleased with the result. My hair is soft and manageable and a beautiful natural colour. The bonus is that it has no unpleasant smell”

The Shade 5 star review on 19th February 2019

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“High quality product”

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“A really nice dye, great results and super easy to use. Two packs was more than enough for my hair which is thick and extra long. Unfortunately I am allergic to this dye aswell (patch test was fine) so I can't continue my subscription but otherwise I would!”

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“If there wasan option for exellent i would choose that. Outstanding services was so pleasant to deal with. To be honest I was a little worried about choosing a shade online. However cour is petfect. Also an addex bonus no awful smell or irritation. Extremely happy Thank you”

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“First time ever that my greys have stayed coloured. Gentle on my sensitive scalp. Lovely colour and shine. Really like using the brush to apply. Really happy with this product.”

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“Amazing quality, great colours.”

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“'The Shade' is a fantastic company... Love the product my hair was so soft and glossy afterwards and the colour is very true to the images shown online... the support is fantastic as well, they are able to help with any hair colour issues. Will be recommending to all my friends and colleagues :-)”

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“This is the best colourant I have ever used without a doubt. Gorgeous result, full grey coverage, my hair is soft and shiny. A wonderful product.”

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“I received my Hair Colour pack in the post yesterday 💕 3 days after ordering. My husband coloured my hair last night. He felt like a professional with all the accessories ( brush bowl,cape etc... I love the oil and wipes, so there was no mess or dye around my hairline or on my ears. The colour today is amazing.. so shiny and Healthy looking, and my hair feels great. I recommended this to my friend, and she will be coming over next week to get my hubby to put it through her hair..💕”

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“The Shade’s premium salon-grade colouring kit certainly exceeded my expectations. After previously using permanent colour from a box without the desired results, I came across The Shade on Instagram. The trial pack came with everything I needed to colour my hair at a fantastic price. As you can see in the before pics, my hair had different bands of colour, lots of grey hair underneath, it was dry, dull and felt awful. I had my close friend who has been a hairdresser for almost 40 years apply The Shade, colour Bellagio and the results were outstanding. There was no chemical smell when the product was applied, no burning or stinging of the scalp either. My hair is now an even colour, 100% full grey coverage, feels super soft, looks shiny and smells beautiful. My close friend was so impressed with the quality, the colour and the results. I will definately continue to use The Shade and will highly recommend to anyone looking for a salon-grade quality permanent hair colour without the cost of going to a salon. I’m totally in love with ‘The Shade’ my hair is - Bellagio ❤️”

The Shade 5 star review on 1st February 2019

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“Excellent quality product and easy to follow, simple instructions. Impressed with the quality of sectioning clips and application equipment! The product itself doesn’t sting or burn like some can, and my hair was left smooth and feeling nourished - will buy again and have already sent friends to The Shade!”

The Shade 5 star review on 31st January 2019

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“I always end up with red or gold in the front of my hair even at the salon. Camilla guided me through what she thought would work and..... exceptional i love the colour and the product packaging. This is the best at home colour product i have ever used, why go to the salon when i can get better results at home with the Shade!”

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“The best decision I’ve made in ages. The shade was good to their word. Not only did I get the equipment I needed to colour my hair like a professional, the results were fantastic. I am very sensitive to hair dyes and have had some very bad allergic reactions. There was no problem with using the shade. Oh and I’m also saving a fortune. Thanks 🙏🏼 so much.”

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Thanks for your kind words Helen, so pleased you're enjoying using The Shade!

“Really happy with this product, colour is exactly what I was after! My hair looks super shiny now! Love that it came with everything I needed as well! It was also really gentle on my scalp so perfect for my sensitive skin!”

The Shade 5 star review on 14th January 2019

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“Exceeded my expectations, thank you!”

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The Shade is rated 4.5 based on 2,067 reviews