The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,067 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,067 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th August 2025

561

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“After using your colour my hair is the softest and shiniest it has been in ten years! Got very good advice on colour selection and grey coverage with excellent results. My sister did my colour using all the accessories, which was fun and I am delighted with the colour results!”

Helpful Report

“First colour wasnt the best choice (my choice!) for me, and a very kind lady at The Shade explained the unwanted warmth and better colour choices for me and shipped me free replacement colour to try - and it's perfect! Thank you for helping and I'm sticking with The Shade! Love it!”

Helpful Report

“Never had a home colouring experience like this before! Felt like a real pro using the brush. clips and cape, and I like that I am avoiding ammonia and PPD, and my colour!”

Helpful Report

“Love it! Thick, not runny, no awful fumes and I mentioned I was concerned about grey coverage and they suggested pre-softening for my tough greys, which I had never done before. They sent extra product for that and it worked really well! Thank you!”

Helpful Report

“Easy to follow ordering. Instructions were good. Colour was nice, but I'll change it next time because I want to go darker. Hair felt healthy and not dry afterwards and no itchiness. Conditioner is amazing!!”

Helpful Report

“I am allergic to PPD so I am very happy to have found this product! The service and packaging is very nice. I asked for advice about colours, a colourist gave me some fresh ideas, and now I love my colour result! Thank you! The Shade is a keeper!!”

Helpful Report

“I really liked the process and loved that the kit had everything in it. The salon tools are great and very professional - it wasn't difficult and I love the bench mat! Colour results were very good too. No nasty smell, hair isn't dry. Very happy!”

Helpful Report

“Definitely will be using this colour again. I got some very helpful advice from the colourist/support to help me with my difficult greys, and it worked very well. Really happy with the colour and service!”

Helpful Report

“I have been colouring my hair for years now and I have never had such luxurious hair! Even the ends are not dry, the colour lasts forever and I get fabulous comments even from hairdressers! Thank you The Shade”

The Shade 5 star review on 31st March 2019

Helpful Report

“Very nice service, very nice colour, very convenient for people who are allergic to PPD like me!”

Helpful Report

“I'm so impressed with the ease of use of The Shade and the colour is superb. Really glad to have found this high quality, very affordable colour package that enables me to colour my hair effortlessly at home!”

Helpful Report

“Love my gorgeous colour and so happy that I can use it! I have allergies to regular hair colour but this colour didnt give me any itchiness or reaction at all and I love the colour result!Hair feels really lovely too and got a few compliments already, so I'm very happy! Thank you!”

Helpful Report

“So nice! Lovely colour, packaging, accessories, really great, thank you!!”

Helpful Report

“I love this product and the only reason I have unsubscribed is because we are moving to Spain on Monday. If you decided to send this amazing product overseas I want to be the first on the list! The colour is beautiful, the product makes my hair feel amazing and I am dreading trying to find something like this. I have purchased some to take with me! I also love the way you are available to ask questions, the best customer service. Nicky”

Helpful Report

“Beautiful colour, saves me thinking, shopping, going to the salon and best of all lots of time, Appreciate the high quality product and colourist support service too!”

Helpful Report

“Best customer service ever!! I had some curly questions and hair challenges and I got lots very helpful information from their colourist, leading to a great colour choice for me that helped me get a great colour. Loved using the salon bit and pieces - helped make it manageable, felt very professional and I love my new colour!!”

Helpful Report

“This is easily the best home colour I have ever used! The grey coverage is better than any other brand I’ve tried and I love the ‘set and forget’ ordering.”

Helpful Report

“I have never dyed my hair before but I am so happy with the results. The Shade made it quite easy and I love the colour! It was all such a seamless process and now I can't stop looking at my new hair colour!”

Helpful Report

“I love receiving my color every few weeks, just in time for when I need to cover my grey sparklers.. not all that easy to apply by myself but luckily my sister (who also has a subscription) and I do each other’s hair. Great work guys!”

The Shade 5 star review on 24th March 2019

Helpful Report

“I’ve just used your product for the first time and very pleased with the result I have thick,course,grey hair and it covered very well. I’ll be interested to see how long colour lasts before fading. Cheers. Trish”

Helpful Report

The Shade is rated 4.5 based on 2,067 reviews