The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,330 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,330 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 16th July 2026

578

Anonymous

Anonymous // 01/01/2019

Filter: Rated 5 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Dark Blonde - I loved this colour. It was easy to apply and it removed and toned down the brassie gold colour from my hair. Added depth and colour. I had never coloured my hair at home before so I was nervous, but I honestly would say that it gave me a superior colour to the one normally achieved by the hairdressers. It felt smooth and silky too. Happy customer”

The Shade 5 star review on 12th April 2020

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“So easy to use with everything included. I'm surprisingly very happy with the result as haven't dyed my own hair for over a decade! Perfect for quarantine days :)”

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“Loved the way it covered my grey hair and the way my hair felt after it was so shiny and soft best coverage for my black hair”

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“I absolutely love the results :) my hair feels so soft and silky afterwards and the colour is a beautiful natural brown. The kit gives you so many tools to use for future dying and the quality of everything was great. I have very long hair so there was more than enough product to colour everything. In these lockdown times, it was great to have everything delivered to my door in an all-in-one easy kit. I’m thinking I may never need to go to a salon for colouring anymore haha. Thank you The Shade xoxo”

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“Absolutely love this hair colour! Super easy to use, great colour. I love the re-useable bowl and cape. Have been recommending this product to everyone!”

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“Great colour and quality of product.”

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“Terrific colour, especially great for sensitive skin like mine. The depth of colour is excellent and my hair looks nice and shiny and rejuvenated. The price is great too!”

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“Love everything about The Shade. The colour selection was perfect and easy to achieve. The colour is of high quality- gentle on my scalp, with vibrant hues. Highly recommend.”

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“Easy to use, left my hair super shiny even though I probably had the product on way too long. The conditioner provided is fantastic and there’s enough for a couple washes, even for my waist length hair. The product is great, but so is the customer service. I had some questions and they were answered fully and promptly so I was able to go ahead with confidence.”

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“Love love love the Shade. The colour turned out beautifully, I love the accessories that come with the kit makes it so easy to do the colouring. Will keep using this product 100%.thank you”

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“So easy to apply & fantastic grey coverage.”

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“I loved the Shade colour. So easy to apply. There was plenty enough for my medium length hair. Happy with the colour, although I'll go a shade lighter next time just for fun! So happy I found The Shade.”

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“Amazing results, to be honest, didn't quite expect it from a home coloring perspective. Beautiful colour and amazing quality of hair and post colour. Loved the shampoo and conditioner and not to forget the beautiful smell. I will highly recommend it. Planning to recommend you guys on my Facebook doctors group. Keep up the great work guys”

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“Started to get bad, grey regrowth so decided to try The Shade and wow, amazing results! My hair is so soft and shiny and the greys are completely gone. I normally spend a lot of money at the salon and I have to say this colour has turned out even better!”

The Shade 5 star review on 7th April 2020

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“A lot better than expected. I was so worried about using, especially as I have bleached hair, but I love the colour. Will definitely continue to use.”

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“Great product,easy to apply and it left my hair in great condition.I chose the shade Genoa,a neutral brown as I wanted my foiled hair to be all one colour again.The colour turned out darker than I wanted but I anticipated this happening and the colour lightened a little bit after a few washes and I also got use to the new colour,so I'm very happy,it looks like a professional colour and it is lasting really well,next time I'm going to try the bleach wash and then my shade to go a little lighter for the winter.I would highly recommend The shade”

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“I'm in LOVE with everything about this experience! Speedy delivery, everything is in the kit, and a great colour. Covered greys well, and there's plenty of product. My hair is shoulder length, but there's a lot of it - no problem with covering it all! Before & after (x2!) Pics attached.”

The Shade 5 star review on 5th April 2020

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“Love the colour and the convenience. My hair is so much better since using this product.”

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“Amazing rich hair colour. My hair feels amazing too!!! Highly recommend to any girl that’s been trying to find the right box dye. This is so much better than box dye and it’s affordable. You don’t need to go to the salon and pay lots of money when you have this. I love it!”

The Shade 5 star review on 4th April 2020

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“I’m really impressed with this product. The colour is perfect and it smells great too. Although it’s a bit more fiddly To use than most home kits, due to mixing it in the bowl, it uses less plastic overall and the tray and container keep any mess to a minimum! Very happy and will definitely continue to use this product! Thank you!”

Helpful Report

The Shade is rated 4.5 based on 2,330 reviews