The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

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“I left my review on Instagram. But yeah absolutely love THE SHADE & will recommend it to everyone. 🎉🌻🥰💖💯”

Helpful Report

“I was really disappointed with my order from the Shade. The incorrect colour was sent to me (dark ash brown) and I only realised it after I applied it to my hair, resulting in my turning a much darker shade than I wanted. I feel product control must be lacking.”

Helpful Report

Hi Emma, I'm very sorry you were sent the incorrect colour. We will send you a bleach wash kit which will remove the darker pigment from your hair, and a replacement colour kit. Unfortunately one of our packers made a mistake by sending the incorrect colour. We will reiterate with the packer the absolute importance of packing the correct colour listed on the packing list. Once again, we are terribly sorry, and apologise for your inconvenience. Best regards, Craig The Shade

“The product is good. Smells great and I especially love the conditioner. My only two issues are the cost, which is a little high and how long it takes to receive the order once shipped. I also found that when I have applied the product in the way suggested as a "touch up" rather than total colour change the grey coverage did not last. It seems the colour needs to be on longer. In regards to cost perhaps we could simplify packaging and just be sent product on its own.”

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“Not bad at all. Does seem to fade on greys after a few weeks. Smells divine!”

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“Awesome dye that comes with all the equipment and really lovely conditioner. I also love that I don't have to go to the shop every time I get re-growth!”

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“I love this product and subscribing is convenient, but the frequency of the product coming to too quick - I would prefer every 3 months, not every 2 months. I find it a very inflexible arrangement.”

Helpful Report

Hi Felicity, I'm thrilled you love The Shade! Our maximum delivery frequency is every 8 weeks, but if you require every 12 weeks, you can change your next delivery date to 12 weeks later. This can be done in My Account -> My Subscription If you need some more assistance, please contact me at support@theshade.com.au I hope this helps! Craig The Shade

“True to colour, easy to use”

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“I have been using The Shade for around a year now. I have no intention of stopping! Historically dying my hair has resulted in an itchy scalp and stinging eyes, so discovering The Shade, has been a welcome find. Try it :)”

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“I got my first colour package using darkest brown and I'm very happy with the result my hair looks and feels healthier, and I love the shampoo and conditioner that comes with it, most definitely will purchase another”

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“Lovely colours, keeps my hair looking shiny and the grey hidden. The regular delivery is a godsend, always having a fresh batch arriving just when needed is terrific. By far best hair colour I have ever used.”

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“Dear team, I have tried to cover the grey hairs and followed the directions for use as per the instructions - I still have not and cannot get the grey hairs on the side of my head covered. My hair is pulled back daily and I have become used to having the greys exposed. I would appreciate some guidance on how to get the greys covered for a long period. Max after a week or less its back. Many thanks Cheryl”

Helpful Report

Hi Cheryl, I'm sorry you're not getting the grey coverage you require. Please contact one of our colourists here who can assist you. https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Great product, excellent on the hair, leaves my hair beautifully soft and shiny after colouring. The online subscription system works really well.”

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“Totally in love with this product! Such great results and so easy to use.”

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“Very happy with this product.. so lovely to colour my hair without those horrible smells. Love it”

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“Absolutely Fabulous Darlings”

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“Almost too good! I get daily comments on my hair, and even as the colour grows out, people ask if I've just had it done again. I think it's the multi-tonal colour that just gives it depth and a subtle transition that's makes the regrowth more subtle and blended.”

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“Love this brand love the colour love that it's chemical free. After losing my chemical free hairdresser during covid I was reluctant to go back to chemical colouring I am so glad I took a chance of The Shade”

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“I’ve tried all the at home hair colour brands and never found one that I was completely happy with. I found The Shade and ordered it, along with the extra developer for greys. It works so well, it doesn’t feel like it’s burning my scalp during colouring and the colour is perfect. The added bonus is my hair is always silky smooth afterwards! I recommend The Shade to everyone, you won’t be disappointed.”

The Shade 5 star review on 3rd April 2021

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“Been using the Shade for about 6 months now. Love this product! The colour - Sorrento/light ash blonde is natural looking and covers my greys and no harmful chemicals! The shampoo and conditioner are great too. Thank you!”

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“So easy to use, colour is better than I thought it would be”

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The Shade is rated 4.5 based on 2,000 reviews