The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,407 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,407 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 22nd September 2026

583

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great coverage no smell! Please just make the developer in a bottle it’s too messy in a packet!”

Helpful Report

“This product worked great on my resistant grey So happy with it”

Helpful Report

“I love shade and I will continue to use . The convenience of the subscription is awesome. My colour is exactly what I wanted”

Helpful Report

“Have been struggling to find quality and suitable hair products and colours for my hair that doesn’t have side affect to my scalps and condition of my hair. I’m glad to stumbled upon the shade and have been ordering from them a couple of times now and I am happy to say I am very glad 🙂”

Helpful Report

“Its a perfect solution to hair colour, it arrives in the post no remembering what brand/colour you purchased the last time at the chemist. It covers greys exceptionally every time and the shine on your hair after a coulour is amazing. I am lucky I get automatic highlights with my greys. Love the product and it comes in the kit that has everything you need.”

Helpful Report

“The colour is nice, hasn’t quite covered all my greys even though I selected stubborn greys and my hair is feeling a little dry but apart from that I’m very happy with the colour.”

Helpful Report

Hi Brook, If you wanted to boost grey coverage, then I would suggest that you add some heat to your roots for 2-5 minutes with your hairdryer while the colour is processing, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head after you have added some heat during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. Marco

“Love everything about The Shade and have already recomemded several friends and work colegues. The actual Shade i ordered turned out perfect and I had comments about it straight away. No irritation or burning to my scalp either, can't recomend enough Xx”

Helpful Report

“It's an great product and the colour lasts longer than any DIY products available elsewhere and even salon-applied colourants. However, there is a reason most DIY colourants come with an applicator bottle - it's not easy applying to the back of your head with a brush. An applicator bottle would certainly help turn this great product into a brilliant one.”

Helpful Report

“I use the same Sorento colour all the time and the matching toner, it doesn't give me the same shade as it shows but I love the colour I get anyway. My hair always looks in good health after I use it so I'm happy with that. I use the Japanese oil once a fortnight as a mask and my hair stays healthy and shiny. I will always use the shade forever”

Helpful Report

“Great product, everything us need + easy to follow colour instructions the colour is great”

Helpful Report

“Very good grey hair coverage which I haven't had with the basic hair colouring products from the shops”

Helpful Report

“I love the toner I purchased. Suits my hair colour perfectly and the oil made my hair so soft. Thanks to the team at The Shade :)”

Helpful Report

“So good no itchy scalp and good grey coverage.”

Helpful Report

“I will never use anything else again! So impressed with the whole kit. From the packaging to the quality of the products, it almost made it fun to colour my greys! Blended perfectly and looks so natural. Love it!”

Helpful Report

“Love the way it makes my hair feel. My five year old granddaughter daughter said while I was putting the colour in that smells good, not strong smelling like supermarket ones.”

Helpful Report

“Love this formula, I started with Darkest Ash brown lovely shade but a little too dark for me , I use Dark Ash brown and it’s perfect. I am so happy I have come across this , it’s easy to use and It’s Natural! So now I have taken up on there subscription and get an automated delivery . Well done The Shade 10/10 from me .”

Helpful Report

“Very pleased with my colour and the way it has taken though I'll need the stronger developer on the roots that are completely grey. Nice and natural colour”

Helpful Report

“Very happy with the consultation and colour and buying the extra pack of accessories was worth it.”

Helpful Report

“I haven't yet use my colour yet”

Helpful Report

“I love this hair colour. It doesn't smell overpowering. It lasts well and has great shampoo and conditioner with it.”

The Shade 5 star review on 8th August 2023

Helpful Report

The Shade is rated 4.5 based on 2,407 reviews