The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,361 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,361 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st July 2026

577

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love everything about The Shade and have already recomemded several friends and work colegues. The actual Shade i ordered turned out perfect and I had comments about it straight away. No irritation or burning to my scalp either, can't recomend enough Xx”

Helpful Report

“It's an great product and the colour lasts longer than any DIY products available elsewhere and even salon-applied colourants. However, there is a reason most DIY colourants come with an applicator bottle - it's not easy applying to the back of your head with a brush. An applicator bottle would certainly help turn this great product into a brilliant one.”

Helpful Report

“I use the same Sorento colour all the time and the matching toner, it doesn't give me the same shade as it shows but I love the colour I get anyway. My hair always looks in good health after I use it so I'm happy with that. I use the Japanese oil once a fortnight as a mask and my hair stays healthy and shiny. I will always use the shade forever”

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“Great product, everything us need + easy to follow colour instructions the colour is great”

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“Very good grey hair coverage which I haven't had with the basic hair colouring products from the shops”

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“I love the toner I purchased. Suits my hair colour perfectly and the oil made my hair so soft. Thanks to the team at The Shade :)”

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“So good no itchy scalp and good grey coverage.”

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“I will never use anything else again! So impressed with the whole kit. From the packaging to the quality of the products, it almost made it fun to colour my greys! Blended perfectly and looks so natural. Love it!”

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“Love the way it makes my hair feel. My five year old granddaughter daughter said while I was putting the colour in that smells good, not strong smelling like supermarket ones.”

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“Love this formula, I started with Darkest Ash brown lovely shade but a little too dark for me , I use Dark Ash brown and it’s perfect. I am so happy I have come across this , it’s easy to use and It’s Natural! So now I have taken up on there subscription and get an automated delivery . Well done The Shade 10/10 from me .”

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“Very pleased with my colour and the way it has taken though I'll need the stronger developer on the roots that are completely grey. Nice and natural colour”

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“Very happy with the consultation and colour and buying the extra pack of accessories was worth it.”

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“I haven't yet use my colour yet”

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“I love this hair colour. It doesn't smell overpowering. It lasts well and has great shampoo and conditioner with it.”

The Shade 5 star review on 8th August 2023

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“I love it!! Super easy to use and apply. I didn't give it five stars because the colour was too dark for my taste (probably I'll give it four and a half), but I would like to try again with a lighter shade. If you are not sure, try it is so valuable and easy to do it yourself.”

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“Very lovely colour. Love that it's ammonia free. My hair feels and looks great 💯”

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“Was not effective on whites even with the 27 vol developer.”

Helpful Report

Hi Sahana, Thanks for following up and I hope you are well. Sorry to hear that you didn't get the grey coverage you were after. It is quite rare for the 27 vol developer to not cover greys properly, as it is specifically formulated to cover resistant greys. I would encourage you to try again and next time to add some heat to your roots for a minute or two with your hairdryer, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair too. Pop a shower cap on your head during the colouring process too, as this will help retain heat and soften and lift the cuticles of the hair which will then allow the colour pigments to enter to be permanently deposited within the hair. The above approach has been effective on even the most stubborn greys, and I am confident that it will work for you as well. I am happy to arrange to send you another colour kit at no cost for you to try the above approach. Are you happy with the overall colour? Please confirm if you were happy with the colour result in your lengths, and then I will arrange to ship out a free colour kit so that you can try adding some heat to get better grey coverage result. I hope that helps and please let me know if I can help with any other colouring questions or concerns - I am always happy to help! Marco

“The shade hair colours last so much longer than box colours and feel so much nicer in your hair. The colour is nice and vibrant and so easy to apply. Once mixed the solution is nice and creamy with no horrible smell. Highly recommend”

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“Great product, and easy to use”

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“The colour is nice and it lasts a long time. It doesn't dry my hair and leaves it shiny.”

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The Shade is rated 4.5 based on 2,361 reviews