The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“What a great recommendation I got today went to hairdresser for cut and was told what a awesome hair colour I had and how soft and easy it was to work with Great Colour Easy to Use”

The Shade 5 star review on 24th February 2021

Helpful Report

“The Shade is the best DIY hair colour product I ever used. My hair is fine with some grey hair showing up. Their hair colour last and you be amazed how simple the instructions are. Bonus, their shampoo and conditioner are great products too.”

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“The starter kit the colour came with was very great and I hope to get heaps of use out of it, the package arrived quickly and the instructions were clear. I got the dark brown colour which turned out to be a great neutral tone on my olive skin. I've only had it in for a week so far but there has been minimal colour transfer on my pillow the first night and it hasn't visibly washed out in the shower since. I have curly hair and wanted to switch to an ammonia free dye so it doesn't destroy my curl pattern and this is working well so far, my hair holds the curls better with dye in it and they're not a limp frizzy mess! I'm waiting to see how long the colour lasts before deciding if I want to repurchase it.”

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“Great colour and colours my greys”

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“The shade didn’t turn out the colour I wanted. It also made my hair dry. I won’t be using again. I’m back to the salon ASAP.”

Helpful Report

Hi Joanne, It is harder when there are two colours in your hair, and lightening processes will dry your hair, as mentioned in our earlier communications. We recommend that colour changes of more than two colour levels should be done in a salon, and we don't recommend repeated lightening processes, as they will damage your hair. Camilla Colourist for The Shade

“Great product True to what the colour looked like when ordered Yet to see how long it lasts”

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“A friend got me into this and I was sceptical, on quality and getting the right colour. Wow was I surprised. I selected the PERFECT colour, the price is cheap and the colour lasts. Not even my hairdresser could get the colour right. I’m loving it. And I can switch when I order next any time I want. I’m really happy and I’d recommend it.”

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“Yes i really love the color thank you all so very i can't wait till i get my next order”

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“Loved how easy it was to get the right colour and advice. I was concerned that I had picked the wrong colour initially and the team at The Shade were so helpful and directed me to the perfect option. Love this easy option that I can complete at home for salon quality colour hip hip hoorayyy”

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“Such an easy and convenient way to colour your hair! Great product and service.”

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“High quality product, great colour at a very affordable price with a professional outcome. I would highly recommend this product.”

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“Really happy with the quality and the colour. Application is easy and all the tools provided are great 😊”

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“The customer service is great. I have been very happy with my subscription to The Shade.”

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“It has been over 3 weeks since I first colored my hair using The Shade. The color has started vibrant and fresh, and the condition of my hair has stayed shiny and healthy, which is different to the supermarket dyes that I have been using for years. Really happy with the result so far. I also love the convenience of having regular deliveries so I don't need to remember to purchase each month!!”

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“I love this product so much. Most hair dye leaves my hair dead and dry, but the shade has left my hair feeling soft and amazing. The shampoo and conditioner provided is lovely. I have henna dyed hair now but that is so time consuming. I have started dying my regrowth with The Shade and the colour matches perfectly. Very happy with The Shade.”

The Shade 5 star review on 10th February 2021

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“I ordered the 4.5 shade and it is amazing! It is so easy use my husband actually did my hair for me. full coverage and awesome vibrant colour! Highly recommend using this. The light colour in pics is my natural hair colour.”

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“I am allergic to hair colour so when I came across Shade it has not got a multitude of nasties. I tested it out and it's so much kinder to my scalp. My hairdresser is impressed with the colour and how it holds. I'm also very impressed with the customer service and just recently my parcel went astray - no fault of shade, however they replaced it pronto. Very happy girl all round, highly recommend.”

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“Shade was true to its advertised contour., The quality compared to supermarket brands is amazing. The colour actually stays in longer than average brands . The best part of the shade is it’s I ingredients that are free from harmful chemicals”

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“Loved this product, colour is spot on, hairs nice and shining . Great value for money”

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“The colour turned out amazingly”

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The Shade is rated 4.5 based on 2,000 reviews