The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,361 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,361 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	97%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 1st July 2026

577

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Unfortunately I was allergic to the product. I bought it to test as it says it's ppd free but you use another sister product of ppd”

Helpful Report

Hi Samantha, We're sorry you had a reaction. Our hair colour is 100% free of PPD. We use Toluene-2,5-diamine Sulfate as a substitute to PPD, and unfortunately a very small percentage who are allergic to PPD are also allergic to Toluene-2,5-diamine Sulfate. Our ingredients can be found here: https://theshade.com.au/ingredients/ I hope this helps! The Shade team

“i love this company, i had stopped using home dyes as i was getting reactions from them, itchy scalp and lumps and bumps throughout my head, but no trouble at all after using shade, no strong smell or anything either. i have tried a few differnt colours and love them all. very easy to use, have even done my own. thanks shade”

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“The colour is nice but I think next time I will go Medium Ash blonde instead of Dark Ash blonde, but overall it is a nice product to use”

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“Salon finish at home! Very happy with my purchase and I’ll definitely be a new regular.”

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“The ease of using The Shade is phenomenal and the service is outstanding. The color itself didn't turn out as expected but I chose the wrong color but I like it anyway”

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“I was impressed with the quality of the colouring components themselves and the accompanying mixing kit and brush. End result was definitely a more consistent colour than box sets purchased in store.”

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“Was so amazed at how good this turned out. Best home dye I've ever done. Will never go hairdresser again.”

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“This was so easy and my hair looks so natural and feels amazing!”

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“A very easy to use kit. Perfect results every time. And what is even better, that one can go up or down the tone to slightly alter the shade as required.”

The Shade 5 star review on 30th July 2022

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“Love, Love, Love my new hair! I have started dying my hair at 33years of age and no salon help, instead the amazing colourist helped me make a selection and assist with the how to. I now have beautiful hair which I am proud of. Thank you!”

The Shade 5 star review on 21st July 2022

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“Great coverage and lasts well, hair feels healthy and the colour natural”

The Shade 5 star review on 17th July 2022

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“Only one colour done so far but I absolutely love it, no harsh chemical smells or feel to my scalp, and the colour is beautiful. Highly recommend, I used Beige Blonde.”

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“I decided to try your product as my wife has used it for sometime and she is very happy with it. I wanted to reduce my grey without it looking obvious. I have used other products for years but had scalp irritation recently due to the chemicals in the product. Plus it was not covering my greys near the roots. I emailed one of your advisors who was extremely helpful in assisting me find just the look I wanted. I am very very happy with the shade and colour and no one has said I’ve had my hair coloured, which is just what I wanted. I also love the fact that I am not using harmful chemicals on my hair anymore. My hair feels softer and looks more natural. Thank you so much.”

The Shade 5 star review on 11th July 2022

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“Lov the colour covers grays well ….. even my hairdresser loves the colour”

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“I was super nervous initially, but the colour consultants were fantastic and gave me so much advice and help! I eventually went with a Duo of Bellara Dark Ash Blonde and Montecristo Light Ash Brown. I found that it didn't totally cover some of my really fine grey hairs, but that could also have been my application method, so I'll make sure to apply more dye to those trouble spots next time. Overall, I'm happy with the colour and it has saved me SO MUCH money at the salon.”

The Shade 5 star review on 5th July 2022

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“Frustrated as I’ve contacted a few times to get help with accessing my subscription but haven’t had a reply”

Helpful Report

Hi Kate, We received your emails dated June 30th and July 2nd and replied to them both. I will send you another email now. Sorry for your inconvenience. Best Regards, The Shade team

“Absolutely over the moon with my new colour! The support was fantastic and the product is AMAZING - came so beautifully packaged too. Great price too - cannot recommend highly enough :-)”

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“I’m really thrilled with the product, unfortunately I chose the wrong shade”

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“Fantastic! Have been using since 2020 absolutely love my fresh colour every 6 weeks!! Thanks The Shade!!”

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“The Shade Colour system is easy to use, gives a natural look & leaves hair silky soft with subtle hi-lights. Having a subscription & hair colour that arrives on your doorstep when you need it is a plus.”

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The Shade is rated 4.5 based on 2,361 reviews