The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th November 2025

572

Anonymous

Anonymous // 01/01/2019

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“So far very happy with colour and shampoo and conditioner. My hair feels soft and shinier then ever!”

Helpful Report

“The colours are beautiful, but the dye smells strongly and feels very drying compared to other dyes I have used. I'd love to see a foam dye option as well! With my very thick hair it is much easier to dye with a foam base.”

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“Vegan and cruelty free, perfect! Easy to use and great colour.”

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“I have tried every boxed colour because I really haven’t got the time to go to the salon any more as I have two little ones. This is my favourite - high quality, easy to use, love the accessories, the colour, covers my greys. My hair doesn’t feel as dry after colouring as it did with other brands, and the service and advice is very thoughtful.”

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“I did not enjoy the colour, it was much darker than expected and despite being a custom duo blend, it was very disappointing. It was dark burgundy red rather than copper blonde.”

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“Like a salon at home. This is a different way to colour, and I like it! I love how you can blend colours too and I will try that next time when I want a change, but I am happy with my regular colour now, and my hair feels better than it has after colouring for a long time.”

Helpful Report

“This is a different way to colour, and I like it! I love how you can blend colours too and I will try that next time when I want a change, but I am happy with my regular colour now, and my hair feels better than it has after colouring for a long time.”

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“I never post reviews or tell people about products but I love this and I have told friends and family. I am so, so happy with the colour, the service, my hair feels and looks great. I buy the shampoo and conditioner separately now and they are my favourites and I hope they add more products too!”

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“Excellent coverage, it has a very soft but nice smell, and my hair looks and feels great!”

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“Gentle but it works! I am allergic to most colour, but this didn’t bother me at all. Lovely colour, and all the extras you get are handy.”

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“I am glad that I chose "'The Shade" as a home hair colouring kit. The product is gentle on my hair and the results are really good especially for colouring the regrowth. I am particularly pleased with the kit including shampoo and conditioner plus the oil and stain remover. A truly complete set.”

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“Love the product. The kit is fabulous and easy! My husband help me! He was surprised how good was! High recommend!”

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“The Shade has been a game changer for me. I wanted to save money on going to the salon, but having good hair was important to me. The Shade gives me such a beautiful colour, at home, at a great price. So many people comment on my shiny, heathy hair!”

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“Loved the product but need to change colour for next order”

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“Hair always feels so healthy after using The Shade. Easy to use, great colour.”

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“I found applying the colour with the brush a bit difficult and messy. After rinsing and washing my hair the colour still came off on the towel, so maybe I didnt do it properly. But, in saying that, the finished result was really good, the colour was excellent and certainly covered the greys very well. My hair was soft and shiny. So I am quite impressed and am willing to give it another try and see if I can improve the application process with practice.”

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“I honestly cant tell much difference on my hair or scalp between the Shade and supermarket brand. They both seem to burn my scalp :(”

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“Wow, such a beautiful trial package full of hair goodies, thank you very much! The shade is perfect. I am now going to strip out the colour in my ends and apply this new beautiful colour when my next delivery arrives. Looking forward to it. ❤”

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“I’ve been coloring my hair at home for years but have never been able to find the perfect shade. I ordered Messina (deep mahogany brown) and it’s fantastic. The product is super easy to use, especially with the salon set.”

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“I have been colouring my dark brown hair for 20years to cover greys always trying to use the gentlest product available that would still cover my (white) grey hairs. I found The Shade on-line and was delighted to see the try it for free offer. I did and loved the way my hair looked and felt after just one use and have not looked back! In fact I feel like my hair got shinier and softer with each time I used The Shade. Been using it now for almost a year and my hair looks and feels fabulous. I highly recommend it and have told many of my friend about my discovery of this fabulous product.”

Helpful Report

The Shade is rated 4.5 based on 2,130 reviews