The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,945 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,945 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Perfect colour, easy to use.”

Helpful Report

“Colour was not light enough and did it cover greys. The colour also faded after 1 week. It also has made my hair very dry. Photo provided is 2 weeks after colour.”

Helpful Report

“The shade itself was great. The only problem was the match to me. Despite feeling confident that I had chosen the correct colour as I used two different approaches and ended up with the same recommendation (so felt pretty happy with myself). I did not seek any further information or advise. Wrong choice in retrospect. Don’t get me wrong, I do like the colour quality. Just wasn’t ultimately the right colour for me.”

Helpful Report

Hi Katherine, One of our colourists would love to help you out! Please don't hesitate to contact them at: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Thanks so much great colour and really good quality and value. I was very scared to diy but this was easy to use and a really great result. Love it. Thank you. Lisa”

Helpful Report

“I have been waiting for you to invite me to do a review! At first I was sceptical, but my cousin recommended I try The Shade, so I did. I am incredibly impressed at the colour!! It is the ABSOLUTE perfect dark brown, not even my latest hair dresser could get right. The very reason why I have tried this. The home kit is like a mini-profesh kit, with everything you need. I love this product and I will continue to buy it - unless I get lazy. I highly recommend this product”

Helpful Report

“This salon quality product is thick and creamy and so easy to apply. No nasty chemicals and the results are the best colour I've EVER had ever (including 15yrs getting colour done at a salon). My hair looks and feels amazing and it's the best coverage of my white/grey hair. The colour consultants helped me get the best colour match result their customer care has been excellent. I also love that this is a Melbourne based company.”

Helpful Report

“I ordered the Toscano Ash Brown. I have quite a few greys, I found that some of my greys did not take but most of it was covered. It’s great that the dye is free of PPD however, the barrier oil & shampoo & conditioner has PEGs and SLS which was disappointing. My skin is quite sensitive and I have been experiencing a bit of itching at the Bottom of my head. The colour blended well, and it’s great that you get the accessories but unfortunately this product is not for me.”

Helpful Report

“The colour is vibrant on the area where I put the developer which was on the greys. So the colour was vibrant at the roots. The colour was uneven. I have washed it once since dying. I like the uneven colour and the colour has reduced on the roots. The developer really works well but I think it would have been a more even colour if I didn't put the developer on the greys, but the colour wouldn't have been as vibrant as there is not much colour on the rest of the hair, which was a coloured dark blonde. The kit and hair products were easy to use. I have medium length hair, it's curly but thin so I had a lot of product left, about half, so a waste. would have been good if they came in bottles like previous products I have used and I use just the amount I need.”

Helpful Report

“I am so happy that I can have my hair beautifully coloured without harmful chemicals. As well as that, it's really easy to use. Thank you.”

The Shade 5 star review on 27th October 2020

Helpful Report

“I am so happy to have come across this company. I have been using your product now for a few months and love it. The color is vibrant. It’s lasts well and covers greys very well. I will never use box dyes again! The subscription service is great as I don’t have to worry about ordering it but also know I can change it at anytime.”

The Shade 5 star review on 26th October 2020

Helpful Report

“Was great but now I don’t need it anymore and have tried twice to cancel automated subscription. It is annoying.”

Helpful Report

Hi Mel, Please log into My Account https://theshade.com.au/my-account/, go to My Subscription and click Cancel. I hope this helps! The Shade team

“Absolutely love this dye and everyone can not believe I do it myself as looks better than when I used to get it dyed professionally 😊😊😊😊”

Helpful Report

“Love colour and I have recieved so many amazing comments”

Helpful Report

“Really lovely, high quality colours, easy to use, like that it shows up every 6 weeks without me having to remember! Recommend.”

Helpful Report

“Great quality products which leaves my hair vibrant and healthy. So convenient too.”

Helpful Report

“This was my first time using The Shade which was recommended by a friend.I have regularly coloured ash blonde hair, but with Melbourne's lockdown was looking to colour my hair myself with the help of my gorgeous daughter ! The kit arrived quickly and included everything you could possibly need.....except the hairdresser :) My natural colour is nearly platinum white all over , I know this as I lost all my hair 3 years ago to cancer treatment and it came back white as snow! I also have red head genes so sometimes my colours have thrown to red! I was really pleased with my online colour consultation, lovely friendly emails, but went a shade darker than advised , to Dark Ash Blonde . I chose this colour as my hair tends to lighten up quickly . I have long hair and found the the sachets supplied were enough to cover it. The dye has almost no smell , doesn't sting and the shampoo and conditioner supplied leave your hair feeling great! Very , very pleased with the outcome !”

The Shade 5 star review on 23rd October 2020

Helpful Report

“Have loved my experience with The Shade. I use the Light Ash Brown shade and seems to be the most natural colour I’ve been able to find in a long time - it’s still a little darker than my natural colour (my goal) but the lighter shades looks too light - it would be good to have something in between? The colour doesn’t start to fade until about 3-4 weeks and covers my grey well until this time. My hair still seems to be in good condition so definitely feels salon worthy.”

The Shade 4 star review on 22nd October 2020

Helpful Report

“My hair felt amazing after colouring! Love the colour!”

Helpful Report

“I received my trial pack and I was happy with the color quality. However I ordered a trial pack for my mum as she wanted to try the color as well. Unfortunately I received an email couple of days after saying my order has been canceled. Only because it was the same address as mine! That is very unprofessional and disappointing. I will cancel my subscription.”

Helpful Report

“Quick postage, great kit. Easy to use and rich colour. Very happy!”

The Shade 5 star review on 20th October 2020

Helpful Report

The Shade is rated 4.5 based on 1,945 reviews