The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I got the dark brown hair colour and was very happy with this colour . This is a picture a couple of weeks later after about or 4 washes and the colour is still strong . Will buy again as it’s so convenient and inexpensive .”

The Shade 5 star review on 18th November 2020

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“I accidentally ordered the wrong shade (too red) but honestly it’s a fantastic shade and product. No fading and covered greys perfectly with the pre softening. Great product!!”

Helpful Report

“I love everything about the Shade, I just wish the developer was in a resealable bottle so it can be reused as the amount i have to use now doesn't take all the developer, so it would be great to have a screw top bottle.”

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“Love this product. The colour is great and lasts well (Montecristo Lught Ash Brown). My only gripe is how fiddly it is to apply with a brush. I much prefer a squeeze bottle like the L’Oréal Excellence brand. In fact I’m now decanting the colour into an old squeeze bottle and it works well and fast! Maybe you could think about that for future development?”

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“SORRENTO - LIGHT ASH BLONDE I really liked the introduction pack, it came with everything I needed to dye my hair at home. The included shampoo and conditioner was exceptional, my hair felt so soft! Unfortunately the colour came out more golden blonde than ash. Overall it was okay just not the end result I was expecting.”

Helpful Report

“Starter kit too large for post box, but following deliveries good. All tools good quality except clips which are useless. Application brush bit annoying d/t hook on end, so difficult to use for sectioning; hook for frosting cap? Can't use prepping oil d/t severe reaction. Recommended processing time too long for my hair; damaging. But, even halving the time is covering white hair; so good. Overall, decent and convenient to have regular deliveries.”

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“Love the convenience of dying my hair from home in my time, when it suits me. Excellent product and well priced. My hair feels so healthy and shiny. Highly recommend ⭐️ ⭐️ ⭐️ ⭐️ ⭐️”

The Shade 5 star review on 13th November 2020

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“I enjoy the ease of delivery, the price and I'm really happy that the colour hasn't effected my curls nor dried my hair out.”

The Shade 5 star review on 11th November 2020

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“Loving my new "SHADE" hair colour. My first colour was 8 Light Blonde which was okay, but not quite what I was after. I had a lovely email chat with Camilla one of the colourists, uploaded some photos and we worked out a combination of 9 Amalfi and 8 Light Blonde and I am now very happy with my new colour. Finding this service whilst being in lockdown in Melbourne has been amazing. thankyou”

Helpful Report

“I can’t actually rate it as I am still waiting on it :(”

Helpful Report

Hi Saskia, Sorry for the delay in you receiving your order. We despatched it within 24 hours of receipt of your order, but unfortunately it was delayed. As per the tracking, I can see that it was delivered on November 10th. Apologies for the inconvenience. The Shade team

“I’m still assessing the results, particularly the longevity of the colour. I have changed the shade and am hoping I’ve now got it right.”

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“Like the color but had to mix 2 tubes to get the color I needed. I did the bleach wash and developer but it still didn’t cover the grey roots enough.”

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“Well for starters they free gift didn’t come and the dye was very poor quality I honestly should of gone to coles and Bought some cheap hair dye thanks for wasting my money and time !!!”

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“Kit was easy to use and there was not horrible smells to deal with. I will add that I used my own gloves as I have a personal preference for a more fitted feel. Overall super satisfied and have already received compliments and recommended to others :)”

The Shade 5 star review on 8th November 2020

Helpful Report

“I’ve been using shade for a few months now. For the first time in years my hair is easy to manage and no longer frizzy. I save so much money on hair calming products and on the cost at the salon visit, not to mention the hours spent in the salon itself. I could never go back to in-salon colours again.”

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“Perfect colour, easy to use.”

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“Colour was not light enough and did it cover greys. The colour also faded after 1 week. It also has made my hair very dry. Photo provided is 2 weeks after colour.”

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“The shade itself was great. The only problem was the match to me. Despite feeling confident that I had chosen the correct colour as I used two different approaches and ended up with the same recommendation (so felt pretty happy with myself). I did not seek any further information or advise. Wrong choice in retrospect. Don’t get me wrong, I do like the colour quality. Just wasn’t ultimately the right colour for me.”

Helpful Report

Hi Katherine, One of our colourists would love to help you out! Please don't hesitate to contact them at: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Thanks so much great colour and really good quality and value. I was very scared to diy but this was easy to use and a really great result. Love it. Thank you. Lisa”

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“I have been waiting for you to invite me to do a review! At first I was sceptical, but my cousin recommended I try The Shade, so I did. I am incredibly impressed at the colour!! It is the ABSOLUTE perfect dark brown, not even my latest hair dresser could get right. The very reason why I have tried this. The home kit is like a mini-profesh kit, with everything you need. I love this product and I will continue to buy it - unless I get lazy. I highly recommend this product”

Helpful Report

The Shade is rated 4.5 based on 2,000 reviews