The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“This salon quality product is thick and creamy and so easy to apply. No nasty chemicals and the results are the best colour I've EVER had ever (including 15yrs getting colour done at a salon). My hair looks and feels amazing and it's the best coverage of my white/grey hair. The colour consultants helped me get the best colour match result their customer care has been excellent. I also love that this is a Melbourne based company.”

Helpful Report

“I ordered the Toscano Ash Brown. I have quite a few greys, I found that some of my greys did not take but most of it was covered. It’s great that the dye is free of PPD however, the barrier oil & shampoo & conditioner has PEGs and SLS which was disappointing. My skin is quite sensitive and I have been experiencing a bit of itching at the Bottom of my head. The colour blended well, and it’s great that you get the accessories but unfortunately this product is not for me.”

Helpful Report

“The colour is vibrant on the area where I put the developer which was on the greys. So the colour was vibrant at the roots. The colour was uneven. I have washed it once since dying. I like the uneven colour and the colour has reduced on the roots. The developer really works well but I think it would have been a more even colour if I didn't put the developer on the greys, but the colour wouldn't have been as vibrant as there is not much colour on the rest of the hair, which was a coloured dark blonde. The kit and hair products were easy to use. I have medium length hair, it's curly but thin so I had a lot of product left, about half, so a waste. would have been good if they came in bottles like previous products I have used and I use just the amount I need.”

Helpful Report

“I am so happy that I can have my hair beautifully coloured without harmful chemicals. As well as that, it's really easy to use. Thank you.”

The Shade 5 star review on 27th October 2020

Helpful Report

“I am so happy to have come across this company. I have been using your product now for a few months and love it. The color is vibrant. It’s lasts well and covers greys very well. I will never use box dyes again! The subscription service is great as I don’t have to worry about ordering it but also know I can change it at anytime.”

The Shade 5 star review on 26th October 2020

Helpful Report

“Was great but now I don’t need it anymore and have tried twice to cancel automated subscription. It is annoying.”

Helpful Report

Hi Mel, Please log into My Account https://theshade.com.au/my-account/, go to My Subscription and click Cancel. I hope this helps! The Shade team

“Absolutely love this dye and everyone can not believe I do it myself as looks better than when I used to get it dyed professionally 😊😊😊😊”

Helpful Report

“Love colour and I have recieved so many amazing comments”

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“Really lovely, high quality colours, easy to use, like that it shows up every 6 weeks without me having to remember! Recommend.”

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“Great quality products which leaves my hair vibrant and healthy. So convenient too.”

Helpful Report

“This was my first time using The Shade which was recommended by a friend.I have regularly coloured ash blonde hair, but with Melbourne's lockdown was looking to colour my hair myself with the help of my gorgeous daughter ! The kit arrived quickly and included everything you could possibly need.....except the hairdresser :) My natural colour is nearly platinum white all over , I know this as I lost all my hair 3 years ago to cancer treatment and it came back white as snow! I also have red head genes so sometimes my colours have thrown to red! I was really pleased with my online colour consultation, lovely friendly emails, but went a shade darker than advised , to Dark Ash Blonde . I chose this colour as my hair tends to lighten up quickly . I have long hair and found the the sachets supplied were enough to cover it. The dye has almost no smell , doesn't sting and the shampoo and conditioner supplied leave your hair feeling great! Very , very pleased with the outcome !”

The Shade 5 star review on 23rd October 2020

Helpful Report

“Have loved my experience with The Shade. I use the Light Ash Brown shade and seems to be the most natural colour I’ve been able to find in a long time - it’s still a little darker than my natural colour (my goal) but the lighter shades looks too light - it would be good to have something in between? The colour doesn’t start to fade until about 3-4 weeks and covers my grey well until this time. My hair still seems to be in good condition so definitely feels salon worthy.”

The Shade 4 star review on 22nd October 2020

Helpful Report

“My hair felt amazing after colouring! Love the colour!”

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“I received my trial pack and I was happy with the color quality. However I ordered a trial pack for my mum as she wanted to try the color as well. Unfortunately I received an email couple of days after saying my order has been canceled. Only because it was the same address as mine! That is very unprofessional and disappointing. I will cancel my subscription.”

Helpful Report

“Quick postage, great kit. Easy to use and rich colour. Very happy!”

The Shade 5 star review on 20th October 2020

Helpful Report

“First time user and was happy with the product and colour I selected. It was easy to use and the video on the website was helpful. I do recommend this product.”

Helpful Report

“Colour wasn't what I was expecting (much lighter then expected, especially in the roots) and colour comes out with every wash since. However, hair felt healthy and fresh straight after colouring and kit was easy enough to use. :)”

Helpful Report

Hi Lisa, I'm sorry the result wasn't what you were expecting. It seems that you might have porous hair given that your hair doesn't retain the colour molecules. Please see this blog: https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ Our colourists would be happy to assist you. They can be contacted here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Love the colour i chose Covers greys well. I like the look of it. And the endless shine after each wash. Not at all like colour in a box from a chemist.”

The Shade 5 star review on 19th October 2020

Helpful Report

“The greys were starting to invade, so I decided it was time for a change. I love my natural hair colour but I thought I would take the opportunity to go darker and I love it. My hair is so shiny and looks so healthy and I am so happy with the results!”

The Shade 5 star review on 18th October 2020

Helpful Report

“Very poor customer service and communication manners, no post purchase care and total lack of responsibility for missing package due to company's shipping setup choices (They don't require signature on delivery so if your package gets missing - oh well, not their problem...) Great products, but due to above reasons prefer to source somewhere else. Please someone train Craig on how to communicate with customers, this experience was embarrassing...”

Helpful Report

Dear Marie, As per our email communications, if a parcel goes missing, we take 100% responsibility and will provide a refund or a replacement. In your situation, there was no missing parcel as we received confirmation from Australia Post that your parcel was delivered to your address at 1:03pm on September 24th. Once we receive confirmation of a parcel being delivered, our responsibility ends. I'm sorry that you feel you were entitled to a refund or a replacement, but in the 13 days between when your parcel was delivered, and when you contacted us, any number of things could have happened to your parcel, none of which is the responsibility of The Shade. I'm sorry we can't help further. The Shade team

The Shade is rated 4.5 based on 2,000 reviews