The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,000 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,000 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 25th June 2025

Heather P

557

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The colour matching process is easy and accurate and takes the stress out of changing product. The product is simple to use and gives a salon quality result everytime !”

Helpful Report

“Highly recommend trying the shade. The quality is great, it makes my hair shiny and the conditioner is amazing. I actually prefer my hair now than when I had it dyed at the salon. Customer service is fab. I have changed my order a few times and they are always so quick to respond. The colour consults are very helpful too. One thing I will say is to take the advice that the shade give to try one shade lighter than you are aiming for as I feel like the results come out slightly darker than expected”

The Shade 5 star review on 1st December 2020

Helpful Report

“I have recently finished chemotherapy where I lost all of my hair. So I have been looking for a very gentle, Australian made product that is suitable for the new growth that I have. The Shade did not disappoint. My hair is really soft and no longer a mix of white (common after chemo) and brown.”

Helpful Report

“The Shade has been an excellent choice that I made, the colour has been brilliant and has lasted a long time, due to covid19 there has been some issues with my money, so i changed my delivery to a longer gap very easily. I can highly recommend this product and company.”

Helpful Report

“The best hair colour I have ever used! The colour itself is long lasting and doesn’t dry out my hair. The shampoo and conditioner are absolutely heavenly. I love receiving my Shade and I love the feel of freshly coloured hair with the highest quality product. Great value for money. Thank you so much!”

Helpful Report

“The colour is great and it's lovely getting it delivered so I don't have to think about it. However it's a shame there isn't an option to get a root touch up colour for in between (much needed for resistant greys). I hope they do this soon as other hair colour subscriptions do so I am thinking about switching.”

Helpful Report

“The colour is ok - a bigger selection in the strawberry blonde/titian range would be appreciated. One pack is generous enough for longer hair so don't believe the upsell for the additional colour and developer. The free kit isn't worth the money. The clips have no gripping power for fine hair and the brush is next to useless. All up, quite a bit about this purchase proved to be a disappointment. Many supermarket brands perform as well and are far cheaper. I'll persist with one more kit before making a final decision.”

Helpful Report

“The product is so easy to use, the color is fantastic. Highly recommend.”

Helpful Report

“I absolutely love your company. It was super easy to use the products and the colour was perfect. I love that it doesn’t have a strong smell, my hair feels so healthy and the coverage was amazing!! I love you get everything in the kit that you need and don't have to waste so much money, time in a salon!! I have told so many people about the shade as I truly think its amazing I just wish I found out about it longtime ago.😁”

Helpful Report

“Love 7.1. Great ashy blonde.”

Helpful Report

“Hands down, the best hair colouring system for home ; professional and so good for my hair!! My hair has actually improved in condition, health, shiny and natural looking colour I wish if known about it sooner. Love the fact it’s made with no ammonia as well.. all natural ❤️”

Helpful Report

“Love the colour. I tried it on my kids and I love how natural the colours turn out. I did try a little bit balance on me though. I can't wait for my next repeat order to come so that I now can have everything to my hair now :)”

Helpful Report

“The intelligent and thoughtful packing of colour accessories is the best part of getting this kit - apart from the brilliant colour shine. Thank you shades for the compact ‘all in one box’ colour delivery for great home experience.”

The Shade 5 star review on 24th November 2020

Helpful Report

“Very satisfied with how quickly my first order arrived and then subsequent automatic orders arriving. I am around 90% grey and I’m still trying to work on getting my colour right. Straight after colouring I’m a wee bit purple, I need something to tone done the gold that my natural colour throws, but being purple for a few washes isn’t pleasant. Grey coverage is ok but would like better.”

Helpful Report

“I absolutely adore The Shade. The cute packaging and all it’s useful contents. So thoughtful! I bleached my hair first, following your advice and I liked it apart from the grey/whites!! So I got advice and changed the original colour. I love the smell and how soft my hair is for days after! Thank you Shade💜🌸💜”

The Shade 5 star review on 23rd November 2020

Helpful Report

“The Shade is a very professional company to deal with. From the moment that I placed an order for the trial, I was thoroughly impressed with every aspect of dealing with them: the website design, ease of use, colour selection tools and ordering. The delivery arrived in surprisingly short time. The product is rich and easy to apply, with very clear and straight forward instructions.”

The Shade 5 star review on 22nd November 2020

Helpful Report

“I love this colour no harsh chemical after shock my only criticism is the auto sending and charging i wi order Gain when I am ready excellent product”

Helpful Report

“When first done the color looks good however I find the color fades very quickly and after just 3 weeks it has faded quite substantially. I am very unhappy with the longer term results.”

Helpful Report

Hi Denise, Sorry that you weren’t happy with your colour result. Colour fade is typically seen when the hair is porous, as the hair can then leak colour. Please contact one of our colourists for detailed recommendations which can help reduce porosity. https://theshade.com.au/colourist/ Thank you very much. Craig The Shade

“Great service, fabulous colour and my hair feels really healthy. I am so impressed with the products that I received and the online services offered. I happily recommend your product to family and friends! Thank you The Shade 💃💃”

Helpful Report

“Product doesn't work very well, rude customer service, highly do not recommend, just buy store dyes as they work better and don't keep your money if you're not using them.”

Helpful Report

Hi Aleisha, We double-checked your order and the correct order was dispatched. Sorry you weren't happy with your colour. We are happy to help you find a colour which you are happy with. Please complete the "Ask a Colourist" questionnaire: https://theshade.com.au/colourist/ and we will get right back to you with our suggestions which will help you meet your colour goals. Regards, Craig The Shade

The Shade is rated 4.5 based on 2,000 reviews