The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.54

4.5 Rating 2,407 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,407 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	98%
Accurate And Undamaged Orders	100%
Customer Service
Communication Channels	Email, Live Chat
Queries Resolved In	6 - 12 Hours

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

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Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 22nd September 2026

583

Anonymous

Anonymous // 01/01/2019

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“Fabulous support to find colour match for natural hair ,fabulous results”

The Shade 5 star review on 6th September 2022

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“I used the Dark Ash blonde to tone down my unruly orange tones. I have fallen in love with the ease of The Shades kits, colour/health of my hair when I use their products. I haven’t found a shampoo and conditioner that matches the quality of theirs either!”

The Shade 5 star review on 4th September 2022

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“I got a bleach wash, and to be honest the instructions included were not real clear. “Take out 2 teaspoons of the developer” yeah ok, this is when you have mixed it with a powder substance so it’s hard to seperate the two. Not to mention it stated I should have a “complimentary cape” which I didn’t. And the colour, let’s say it was hideous. It left my hair O.R.A.N.G.E!! I wouldn’t buy again. - sorry.”

Helpful Report

Hi Louise! A bleach wash will remove both older colour pigments from colour products, and natural colour pigments, leaving you with a lighter base colour level. Immediately after a bleach wash you can expect to see a lighter base colour level and brassy tones. Natural warmth/brassiness is always exposed during a lightening process, and it is essential to use a cool-based colour or toner after a bleach wash to return pigments and tone to the hair. The bleach wash is only 50% of the lightening process, and the process is unfinished if you don’t colour or tone your hair. We note that you didn’t purchase a colour product to use after your bleach wash, and you did not consult with our colourists (available 7 days a week for free) before using your bleach wash, as they would have explained this to you. We are happy to recommend a colour which will give you a lighter, tonally balanced colour result – Please get in touch with our colourists who can recommend a colour which will give you a softer colour and a tone that you are much happier with. I hope this helps!

“Dyed my hair today, pretty happy with the results 😊 No headache from all the chemicals and all over colour,just what I needed!!”

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“I’m really happy with my colour. It was so easy, and exactly what I wanted. It’s so hard to find the time to get colour done in a salon - I’m so pleased that I can still have decent hair. And a huge saving. I’m really, really pleased.”

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“Most diy colours leave my hair dry after the second wash but not The Shade! Hair is soft and normally dry scalp was not irritated or itchy after colouring. Highly recommend. Shampoo and Conditioner are great on my fine hair.”

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“Unfortunately I was allergic to the product. I bought it to test as it says it's ppd free but you use another sister product of ppd”

Helpful Report

Hi Samantha, We're sorry you had a reaction. Our hair colour is 100% free of PPD. We use Toluene-2,5-diamine Sulfate as a substitute to PPD, and unfortunately a very small percentage who are allergic to PPD are also allergic to Toluene-2,5-diamine Sulfate. Our ingredients can be found here: https://theshade.com.au/ingredients/ I hope this helps! The Shade team

“i love this company, i had stopped using home dyes as i was getting reactions from them, itchy scalp and lumps and bumps throughout my head, but no trouble at all after using shade, no strong smell or anything either. i have tried a few differnt colours and love them all. very easy to use, have even done my own. thanks shade”

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“The colour is nice but I think next time I will go Medium Ash blonde instead of Dark Ash blonde, but overall it is a nice product to use”

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“Salon finish at home! Very happy with my purchase and I’ll definitely be a new regular.”

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“The ease of using The Shade is phenomenal and the service is outstanding. The color itself didn't turn out as expected but I chose the wrong color but I like it anyway”

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“I was impressed with the quality of the colouring components themselves and the accompanying mixing kit and brush. End result was definitely a more consistent colour than box sets purchased in store.”

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“Was so amazed at how good this turned out. Best home dye I've ever done. Will never go hairdresser again.”

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“This was so easy and my hair looks so natural and feels amazing!”

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“A very easy to use kit. Perfect results every time. And what is even better, that one can go up or down the tone to slightly alter the shade as required.”

The Shade 5 star review on 30th July 2022

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“Love, Love, Love my new hair! I have started dying my hair at 33years of age and no salon help, instead the amazing colourist helped me make a selection and assist with the how to. I now have beautiful hair which I am proud of. Thank you!”

The Shade 5 star review on 21st July 2022

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“Great coverage and lasts well, hair feels healthy and the colour natural”

The Shade 5 star review on 17th July 2022

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“Only one colour done so far but I absolutely love it, no harsh chemical smells or feel to my scalp, and the colour is beautiful. Highly recommend, I used Beige Blonde.”

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“I decided to try your product as my wife has used it for sometime and she is very happy with it. I wanted to reduce my grey without it looking obvious. I have used other products for years but had scalp irritation recently due to the chemicals in the product. Plus it was not covering my greys near the roots. I emailed one of your advisors who was extremely helpful in assisting me find just the look I wanted. I am very very happy with the shade and colour and no one has said I’ve had my hair coloured, which is just what I wanted. I also love the fact that I am not using harmful chemicals on my hair anymore. My hair feels softer and looks more natural. Thank you so much.”

The Shade 5 star review on 11th July 2022

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“Lov the colour covers grays well ….. even my hairdresser loves the colour”

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The Shade is rated 4.5 based on 2,407 reviews