The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,945 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,945 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I was looking for a professional DIY solution to dye my roots get during the lockdown and came across The Shade. Based on the positive reviews and feedback I decided to try it. I provided photos and the colours of my salon colours and received advice. Unfortunately I am not happy with the result (it's way too dark).”

Helpful Report

Hi Athena, Sorry you weren't happy with your colour result! We are happy to provide a lighter colour and advice on how to achieve a lighter colour level. Please contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have coarse hair with 70-80% grey. My daughter sent this to me whilst in lockdown. I’m really happy with the colour and it’s actually lasted for weeks! Normally with ‘supermarket colour’ I’m lucky if it lasts 2 -3 washes. Very happy”

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“A must for anyone who colors their hair,the shade leaves you with soft ever so shiny hair it never drips making application easy to apply, i love it.”

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“I've been coloring my own hair at home for some time although I have never been completely happy with the colour choice available. Now that I have discovered The Shade and their wonderful colour range I am super happy with my results.”

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“You will have to take my word for it as I have no before photos, but thanks to The Shade Colourist service I am now sporting a beautiful natural looking head of hair. Camilla suggested a duo of Lucca Chocolate Blonde 7.53 and Torino Golden Blonde 8.3 for my dark brown hair. The duo of colours was easy to prepare and apply and the shampoo and conditioner lovely to use. My greys are gone and the three month old bleached out highlights are now blending in with my base colour while still maintaining a lighter tone. Overall I am very happy with the results and would recommend The Shade to any nervous first timers!”

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“Excellent product. Easy to use and extremely happy with the result.”

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“I like the colour of my hair now. It looks very natural.”

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“So loving "The Shade" - I was a little dubious at first having had some hair colouring disasters in the past but I'm so glad I tried this! My hair has so much red in it that home colouring can be dangerous - but The Shade stayed relatively true to the colour chart. It was a little red after I first coloured, but that's faded now to a gorgeous shade that people say looks better than the professional colours I was getting! I also found that this colour didn't make my scalp itchy like others have. This is a quality product at a great price - will keep buying for sure!”

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“I love the shade. I get a better result colouring my stubborn greys then I get in the salon. I am a busy working mum of two and this product allows me to fit the process into my schedule. I will keep using the product even after lockdown.”

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“What a fabulous product and service, my shade was chosen by my helpful consultant, order placed and on my hair within days, lasting better than my hairdressers colour too. Thanks The Shade.”

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“The product is great but the price is a little overpriced.”

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“Very happy with the colour and the end results,love the product.”

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“Love this product. Have been using since lockdown 2020 and never been let down. It lasts as long if not longer than colours done at the hairdressers”

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“Easy to use. Great instructions. You ate sent everything you need.”

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“Great, clear instructions and useful tools. Unfortunately golden brown was instead some step back to my 90s teenage years of too dark mahogany but with the added cruel twist of bright red greys. Truly awful.”

Helpful Report

Dear Sally, I can see that you with Modena. Modena has prominent warm tones (as clearly listed in the description). All colours with warm tones have some red blended within the secondary tones. This can present differently on different hair - some people have hair which has a lot of natural warmth, in which case they will get a more visible reddish result from colouring with a warm based colour. Overall, if you really don't want to see any red in your hair the best approach is to avoid warm colours. Colours with a neutral tone are the best colours to cover greys because they don't have any prominent secondary tones which can appear lighter and brighter over greys. We don't recommend colouring to cover greys with a colour with prominent warm tones, or if you do want to see warm tones in your hair then we would suggest that you blend the colour with a neutral colour which will anchor the colour and avoid the lighter, brighter colour result over greys. If you need some assistance, please don't hesitate to contact one of your colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I purchased Sorento Light Ash Blonde as I have a mixture of brown and grey regrowth in my hair. Looks good and It did add lights and shine to my hair. I like the fact that it has natural ingredients. I would be interested to know if you think I should go lighter or darker next.”

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“I had an online consult which included a photo of my hair … Maria suggested Sicily. It looked great and was easy to apply with the help of my partner who diligently applied the colour for me. The condition was great. The colour was close to what I would normally have at the salon with my hairdresser - I’d happily use the product out of lockdown as it is incredibly good value.”

The Shade 5 star review on 30th August 2021

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“I love the shade the colours are true and correct according to the chart leaves my hair soft and shinning ,I only suspended my acct due to financial hardship from covid”

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“I absolutely love being able to control when I can colour my hair at home and not having for spend so much money on colouring in a salon. My hair has been so healthy and shiny since using these products I just love it. Thank you”

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“Hello The Shade, I've been ordering your hair colouring products for a couple months now, in total I've ordered 10 times. Your hair colouring products literally saved my life during this lockdown here in Australia. Thank you The Shade. xoxo”

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The Shade is rated 4.5 based on 1,945 reviews