The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,129 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,129 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 5th November 2025

572

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“If only I knew about The Shade during the lockdowns! Superb colour choices. In-depth assistance and support by knowledgeable experts/colourists. My hair is naturally dry and is always brittle after dyeing but the quality of The Shade products (smells and feels amazing) makes my hair look better than I could've possibly hoped for. Oh and the online tutorials guided me step-by-step on how to do a quality colouring job at home. IN. LOVE. 😍”

The Shade 5 star review on 7th November 2022

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“Took me a while to make a decision and lots of questions to The Shade colorist. I love it, it is shiny, easy (my first time doing it at home), and fast.. definitely recommend it to everyone. I also bought the oil and heated cap, it was delivered missing one plastic cap, I emailed them and received one the following week. Service is great and fast.”

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“I have been colouring my hair for over 20 years as I went grey early . The biggest issue I had with colouring my grey roots, using other products, was that the colour faded way too fast on my greys. The Shade colour not only lasts on the grey but keeps it’s vibrant colour until it’s time to do the regrowrh. I love that everything is provided in my pack for easy colouring including great shampoo and conditioner sachets. I’ve been using The Shade for a year now and won’t go back to any other brand.”

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“My 3rd home colour session went as well as the first 2! Absolutely loving the quality and convenience of The Shades wonderful service. Cannot recommend highly enough.”

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“I am sooo happy my friend Steph introduced me to the Share during lockdown. The colourists helped me with my colour by creating the right mix of shades. It's so easy to use, the results look liked were done by a professional, it doesn't make my scalp itchy or dry and my hair always feels shiny and soft afterwards! I'm a fan and have recommended it to so many friends!! I still go to my hair stylist, but with so many grays and having to colour them every 3 weeks, I tend to alternate between The Share and the Hair Colourist.”

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“Great Products. Atrocious delivery time.”

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Hi Nicole, Thrilled you like The Shade! We shipped your order on the same day we received it. Unfortunately it was held up in WA for 8 days by Australia Post. Australia Post are currently advising that most parcels sent from Victoria to WA are taking 8 - 12 business days to be delivered. Apologies for your inconvenience! The Shade team

“It’s a little darker than I wanted but I’m getting used to it..”

Helpful Report

Hi Gail, If you need some assistance with your colour, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“The Shade's suggestion to put developer on my grey roots before dying my hair was a game changer. Finally, my roots are the same colour as the rest of my hair.”

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“My hair has never felt so soft,the shine is unbelievable, i love this product, shampoo and conditioner add the finishing touch to a quality product,thank you Marie.”

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“Amazing colour, doesn't leave hair dry 👍👍”

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“It’s a great concept but didn’t work out for me. I thought the information, products, postage speed etc was really good but I was left with awful orange hair. I followed the instructions and times. Maybe my hair just has too much warm pigment.”

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Hi Kristy, I'm sorry you didn't get the result you were looking for. The best thing would be to contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps! The Shade team

“Love my new colour! It was easy to apply and my hair doesn't feel as dry as it does with store bought product. It leaves nice copper undertones without it being too red.”

The Shade 5 star review on 2nd October 2022

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“I loved my hair colour and the quality of the product. Just as good as a hair salon. I have quite curly hair and the hair oil is fantastic is taming the frizz! Will definitely be ordering again.”

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“Didn’t cover my grey’s even after 45 minutes”

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Hi Tsewang, Thanks for your feedback. Some greys are colour resistant. In terms of colouring stubborn greys, as you may know, grey hair often has a different texture, because along with the loss of pigment there are also changes to the outer cuticle layer of greys which can make them resistant to colouring. You can prepare your greys before colouring by pre-softening, which, as the name suggests, helps soften those tougher greys before colouring. It is a simple salon trick which is very effective. Please see the following blog: https://theshade.com.au/blogs/pre-softening-to-colour-very-resistant-greys/ You can also add some heat to your roots during the pre-softening period for a minute or two with your hairdryer, which will help soften and lift the cuticle on your greys, which helps the colour enter to be deposited within the hair. Pop a shower cap on while the colour is processing too, which will retain heat and boost colour absorption. I hope this helps! The Shade team

“Thank you I am very happy with the results after 2 applications and I would like to put in another order. Is it possible to buy smaller portions as I found that I only needed to use half of the product/application. Kind regards Joanne East”

The Shade 5 star review on 22nd September 2022

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“I had ordered Tsubaki oil from The Shade and had a lovely experience with the staff when I had to have some changes made to my delivery, it was addressed quickly without issue. I received my goods within days. I will be back for more and other products, as the oil has done wonders for my hair. Thank you.”

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“1st 3 photos are the before”

The Shade 5 star review on 21st September 2022

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“Easy to use and great colour match, quick delivery and responsive customer service - Shampoo and conditioner are to die for, keeps my hair smelling clean and fresh for days!”

The Shade 5 star review on 13th September 2022

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“I’m sorry it’s delayed as I had to colour my hair before your product arrived. I love the two new colours you have provided me with. I have only coloured my hair yesterday 11 September. …I’m sending the photos with this email unfortunately they’re in revise order I believe you can figure it out it’s quite clear to pick. I sure I will be going ahead with these new colours moving forward. I’m going to see what my daughters think of it when they see me later this week . I promise to keep in touch 😃”

The Shade 5 star review on 12th September 2022

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“My first time using The Shade and I love it! :) Colour: Siena Brown 5”

The Shade 5 star review on 11th September 2022

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The Shade is rated 4.5 based on 2,129 reviews