The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,945 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,945 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 11th May 2025

Kate B

The Shade 5 star review on 30th April 2025

Debbie B

The Shade 5 star review on 23rd April 2025

Wiley S

The Shade 5 star review on 20th April 2025

Carmen B

541

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Extremely disappointed with lack of useful info, or warnings. The colour I bought was light brown , but was many shades darker. the tips you have on putting it on yourself just show someone with long hair. What about something for people with shorter hair? It stains - a lot. I have marks I cannot remove from basin. I assume this review will not appear as its not positive. but youi need to know you do not service older women with grey hair they need to cover. What about more tips on how to deal with the back of your head? how to avoid spillage? how to choose the correct colour?”

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“I love the colour and how healthy my hair is”

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“From the start I was super impressed with Shade, so that I got my daughter using it. We are fussy hair people! The colours are fantastic but also leaves my hair softer and shinier than I've had with other brands used by my hairdressers. Great quality, great service. The photo was not staged. This colour is about 10 days old.”

The Shade 5 star review on 8th August 2021

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“Great product - easy to apply and the brush, bowl and cap is great to ensure that it doesn't go everywhere! leaves hair looking great.”

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“Love the packaging and delivery. Fantastic concept. a couple of things I'm not keen on, difficult to contact someone - a chat box would be ideal. Doesn't cover greys or my roots very well. And I can't find how to pause or cancel my subscription. I hate that.”

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“Best home colour I've ever used,and completely covered my greys 😊”

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“Having an allergy to hair dyes I’ve been so relieved to finally find a product without PPD available in Australia. With the extra developer pack it covers the greys, phew!”

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“It's not the best product.”

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Hi Cheryl, I'm surprised to hear that as you have purchased 9 Colour Kits from us over the last 8 months. If you need some assistance, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Love this product, been using for over 12mths now, my hair looks and feels great. No longer dry and brittle and saving me a stack of $$ and several hours at the hairdressers. Highly recommend and won't use anything else 😊”

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“Love love love . Left my hair the colour that I wanted and so soft . Can’t wait for my next box. Felt like I just walked out of the hair salon. Highly recommend”

The Shade 5 star review on 26th July 2021

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“Amazing product. Easy to use, no irritation to my scalp and no awful smell. My hair was so soft after colouring. Colour choice was easy with the shade selector.”

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“For some reason my Shade colour Was a lot darker this time.... my hair was blondish and it turned out quite a dark brown. This has never happened before. Might have to try light ash blonde instead.”

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Hi Audrey, Sorry you didn't get the result you were looking for. Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have tried several colours and my fave is the dark browns, the latest one I used siena”

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“Seriously folks, stop wasting your time & money either going to the salon or buying cheap dye kits from the supermarket that just leave you with substandard results. As soon as I look in the mirror & see regrowth, my "The Shade" box arrives in my letterbox. The results are nothing short of outstanding & I don't even have to leave my house!”

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“I absolutely love your products. The colour is amazing and It's so simple to use. I often colour my own hair and I don't have any issues. My only wish is that the colour removal sheet would either be larger or more than one would be supplied. I would be happy to pay a little extra for it also. Otherwise, your product is amazing. Highly recommend it.”

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“I love that The Shade helps you identify the exact colour for your hair and your colouring needs. I love that I can rely on The Shade to deliver my colour every month without fail. And, I love the way the colour leaves my hair feeling nourished and glossy. Very happy!!”

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“Great quality products! Every time I dye my hair it is easy to apply, smells amazing and my hair comes out brightly coloured and shiny. I switched from drug store hair dye six months ago and my hair has never felt healthier. I use their auburn shade which lasts six weeks and is still vibrant when I reapply. Having the little box delivered every month makes it so easy to maintain my colour, as I remember to do it and don’t have to stress about finding the same shade I used last time which is super convenient! Their packaging has become more plastic free over the last couple of months which is great. When you order your first box they send you a reusable mixing bowl, application brush, clips, clothes protector and a little protector for your table which come in a drawstring pouch. It makes it super easy to protect your clothes from the dye and apply it properly. I am trying to be more eco conscious so having tools that I reuse every time is great. 10/10 would recommend!”

The Shade 5 star review on 20th July 2021

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“Package arrived quickly and was grateful for the packaging that was as sustainable as possible. Usually I use the at home foam dyes but this paint on dye really was easy. I focused on the roots and then slathered it all together for the mids-ends. It actually smelt nice and I wasn't inhaling chemicals as I did it. Next - the shampoo and conditioner! Unexpectedly great - my hair has never smelt so good for so long after washing. Usually with at home dyes my hair feels kinda yuck for a week or so after, like it's got an extra layer on top, but after using The Shade my hair felt natural, smooth and soft. Finally, I was happy with the colour - just a nice all over brown that wasn't stark. No complaints! I will be continuing with subscription but probably won't need all over colour. Would be great if you could do a half pack for root touch ups. Thanks!”

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“Nice colour but left my hair pretty rough. Also the smell of the conditioner was a bit overwhelming.”

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“This left my hair so smooth and I have the most craziest curly hair. I would totally recommend this to anyone and I look forward to the subscription.”

The Shade 5 star review on 15th July 2021

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The Shade is rated 4.5 based on 1,945 reviews