Ulta Beauty Reviews

Name: Ulta Beauty
Rating: 2.82

2.8 Rating 477 Reviews

43 %

of reviewers recommend Ulta Beauty

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2.8

Based on 477 reviews

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Delivery Methods	Courier
Customer Service
Communication Channels	Email, Live Chat, Telephone

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Ulta Beauty 1 star review on 11th October 2025

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I recently purchased the Valentino Donna Born In Roma Eau de Parfum 2-Piece Travel Gift Set what was sent to me clearly was not the one I purchased. Customer service explained to me that they ran out of the regular one that I purchased and I saw on the website. Instead of being notified of this change and asking me if I still wanted the item they just sent it. When I asked her about sending the correct one that I saw that I purchased she said they were still out. She said she would refund me or give me a small discount. This is giving deceptive ways behavior. No way that you let all these people purchase this and all of a sudden you run out in the beginning of having a promotion and send something else. Everyone should be compensated for this.”

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Posted 3 months ago

“I am a Diamond member and Ulta send me Serovital hair vitamins that are expired. They offered nothing for the inconvenience of having to return them. Sending expired vitamins is inexcusable. I LOVE how they are like congratulations you get a refund! 🙄”

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Posted 3 months ago

“After placing my order during awesome sale this past Sunday. Their bootleg delivery service returned my package and I was sitting waiting all day for my delivery today. I got an email saying refund initiated. WHAT??? Now they will not reship it correctly and honor sale prices. This is why I shop SEPHORA! SHAME on Ulta.”

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Posted 3 months ago

“This approach felt deceptive and disrespectful of customers’ time and loyalty. As a Platinum member, I expected transparency and integrity from a brand that positions itself as customer-first. Instead, this experience has significantly eroded my trust in Ulta and directly influenced my decision to stop shopping with the brand. As a result, I am requesting the following: A formal apology acknowledging that the messaging and execution of this campaign were misleading. A clear explanation of why non-influencers were invited to participate in a registration flow that was never intended to be accessible to them. A commitment to a policy change ensuring future marketing communications clearly state eligibility requirements and do not place customers into false queues or dead-end registration pages. What could have been an opportunity to strengthen customer relationships instead demonstrated a willingness to mislead loyal customers for engagement metrics. Until this issue is meaningfully addressed, my loyalty—and business—will remain elsewhere. I hope Ulta takes this feedback seriously and uses it to improve how it communicates with and respects its customer base.”

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Posted 4 months ago

“Agent lied”

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Posted 4 months ago

“Horrible . The store in Waterbury ct is very unprofessional and they greet only select guests . I received a broken product and much return was not accepted . It was over $200 and an expensive hair dryer . They do not have a fair or legal return policy . They lost a customer for good.”

Helpful Report

Posted 4 months ago

“I have always kept my account in tact and made payments on time. I had used the card in September. When I made called to pay the FULL balance off in October to have a ZERO balance, the agent assured me that it would take care of everything including the charge for paying over the phone. I made it very clear and repeated it several times that I wanted to make sure there would be a ZERO balance and the agent assured me that that was the case. I paid and got my confirmation number. Fast forward to December 26th….”CCB calling in regards to Ulta Beauty mc to avoid continued efforts to resolve this matter”….When I called I was informed that I owed over $84 and it was past due. I asked how that was possible as I had paid the entire balance off including the fees for paying over the phone and had not used the card since. The agent kept talking in circles saying that there was interest. I reiterated that charges incurred in September and the minute the bill arrived I called and paid the balance in full. Agent said there was residual interest. I asked how that could be possible when I paid in full prior to due date. The explanation was unacceptable and I requested to speak with a supervisor. The supervisor was not understanding and I was getting extremely frustrated. I am extremely disappointed and feel that the charge was totally unjustified!!!! Paid in full with ZERO balance means ZERO BALANCE!!! Customer service is not what it used to be, issues got solved in a satisfactory manner. Not anymore 😐 it’s very disheartening what extent these companies will go to to make the customer continually pay more, while providing less services.”

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Posted 4 months ago

“Terrible service! Never shopping here again. Ghetto cashiers that smell like weed”

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Posted 4 months ago

“I shop at Ulta, in Harlingen, TX. I had to return an item and received horrible customer service from cashier Nancy. She was extremely unkind! She was truly horrible! I then received assistance from Jorge. Jorge changed my horrible experience to a very pleasant one. Jorge was truly very kind, knowledgeable and really turn my awful experience into a joyful one. I would never want to interact with Nancy again, ever!!! Awful person!”

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Posted 5 months ago

“Usually when I go to Ulta Beauty the cashier always check the points I have available to use at the moment and let me know about any coupons available to use, but today the lady, the cashier, did not offer me any discounts or neither suggest me to use the coupons available. I had to ask and then she said yes if you have an app or if you received any emails. Like what!!! Really!! My purchase was almost a $100 total. I saved some money because I was paying attention.”

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Posted 5 months ago

“RATING IS ZERO! ZERO!!!! DO NOT GO HERE!!! STAY AWAY!!! The Rainbow is what I asked for. The other pictures is what I received along with a ton of missing hair - broken down to the roots; to be ignored by Corporate, to be treated horribly by the Store - Most of management is not apologetic nor do they care - District Manager will not call me back, nor does sending emails do any good whatsoever. If you are dumb enough to have anything done with your hair at Ulta - you get what you get and it's on you! I am missing over 1/2 my hair and if you blow up the pictures of the Platinum Blonde, you can see for yourself. It's been over a week and no one has bothered to call me. I guess at this point, it is going to be complaining to the State of Texas, and going after Licenses and a lawsuit because I'm done being ignored!!! Please view all the pictures! The last picture with the overwhelming super dark colors and hair so saturated with color that it made a mess everywhere, made the burned and blistered Scalp and Ears worse and took over 3 hours to wash out with cold water and clarifying shampoo after the first 2 hours of just cold water. DO NOT GO TO ULTA! FIRST OFF, THEY WILL NEVER APOLOGIZE FOR MESSING UP YOUR HAIR, AND THEY WILL IGNORE YOU WHEN YOU ARE UNHAPPY! THIS SITE WILL NOT ALLOW ME TO ATTACH MY PICTURES - PLEASE CONTACT ME.”

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Posted 5 months ago

“Terrible online ordering. When you order the item says it's available. Later you get an email that one item isn't available. It screws up the sale prices you shopped for and end up paying shipping cost because of this. I suggest never ordering online! Oh and they can only cancel your order within an hour of placing it.”

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Posted 5 months ago

“I tried yo return a purchase if the get dreamy product and they refused to give me back the money. The product itself guaranteed to use it and if not satisfied you get your money back. The sales girl at ULTA even said same to me before my purchase. I took it back and they said it was used. YES IT WAS !! How else would you be able to see if it worked or not. The CUSTOMER SERVICE IS TERRIBLE!!!!! They do not stand by their products and from other reviews i see I'm not alone! They will not get on the phone with you,,,,,,”

Helpful Report

Posted 5 months ago

“I want to warn everyone about the Ulta Beauty Credit Card and their terrible billing system. This is one of the most frustrating and dishonest experiences I’ve ever had with any company. Ulta encourages customers to sign up for their store credit card by promising discounts on future purchases. But once you sign up, the real nightmare begins. Even after payments are made, Ulta (and their bank partner) keeps charging your account. They repeatedly send bills saying the payment was not received — even when it was. And if you try to fix the issue, they add late fees, double charges, and more penalties for something that wasn’t your fault. When you contact customer service, all they say is, “It was a mistake,” or “There is no record.” They take no responsibility for their system errors and still demand that you pay the extra charges. It feels like a trap designed to keep customers paying for their own mistakes. No customer should have to deal with this kind of unethical and irresponsible system. My advice: DO NOT sign up for the Ulta credit card. Avoid it completely. Protect yourself and your money. This company’s billing system is unreliable, careless, and deeply disappointing.”

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Posted 5 months ago

“Customer service is terrible. They cheated me out you out if gift cards and points if you return anything. They said the cashier are freaky looking and just rude. They have too many piercings and unnatural hair cooler. I go there to buy beauty products, not weirdo stuff”

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Posted 5 months ago

“If I could give less I would. Purchased item online and wished to cancel the order after I received an update that it will be taking longer than expected. Customer service laughed when I asked to cancel the item. Horrible customer service. I will never purchase anything from them again!!”

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Posted 5 months ago

“I’ve exchanged emails over the course of a year and a half. They are so shortsighted. A company wants to lose a patron over roughly $30.00? It’s ridiculous. They reply with we are doing everything to resolve this, but, NEVER anything for the consumer. The only time I will patronize them is if they have a better price than others. I’m not ignorant. Extremely poor consumer relations.”

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Posted 5 months ago

“Poor customer service. Went in for a price adjustment, manager (male) would not honor sale. Decided to ask for a complete refund instead, manager refused to refund item. Don’t waste your time coming to this store, management is incompetent. He rather harass his own employees on their days off (sick leave) in the middle of store during the day.”

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Posted 5 months ago

“Every where you go there’s a bad review for Ulta yet here’s another one. I ordered my daughter a perfume for her birthday. I’ve never got it, after several calls and emails no resolution. These people are corrupted and untrustworthy. Disgusted do not shop here”

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Posted 5 months ago

“How does it take 10 to process a payment?! Multiple managers online with different answers. Will never shop there again. Awful customer service in general.”

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Posted 6 months ago

Ulta Beauty is rated 2.8 based on 477 reviews