Aviva Reviews

Name: Aviva
Rating: 2.04

2.0 Rating 676 Reviews

25 %

of reviewers recommend Aviva

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2.0

Based on 676 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.2 out of 5

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info@aviva.co.uk

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Aviva 1 star review on 17th October 2025

Samantha Wright

Aviva 1 star review on 18th September 2025

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Kate Marcus

Muriel Herrara

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Do not insure with Aviva for car insurance. They are unable to process claims in a timely manner or consistently provide the courtesy car cover you pay extra for. Even their chief executives office is under strain as their "Senior Management Complaints Specialists" haven't updated in weeks. Looking on this site, many are having the same issues as us so they are probably overwhelmed. Aviva issues: - problems organising a car tow to a garage - unsure whether car is repairable - no communication or updates - awaiting pre-accident valuation pay out for 8.5 weeks - hire agreement for courtesy car (we paid extra for) repeatedly terminated and we are left without a car. hire agreements should be automatically linked to the claim, such that if the claim is ongoing the hire agreement continues -repeatedly told claim will be completed within 3 to 5 working days Please look for a better insurer. Or you'll be having to ask the ombudsman to intervene.”

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Posted 3 years ago

“I have a pension that has just matured that was in the with profits scheme that was due a 12% bonus on completion around £5000. On maturity I find all of my funds were moved out of with profits by aviva shortly before maturity, hence robbing me of £ 5000. Aviva can do this without telling you under the diguise of life styling where they protect you by moving it and lose you £ 5000. Aviva are scammers on a grand scale beware and move your funds, life styling is worse than PPI and the FSA will get them eventually. TERRIBLE COMPANY FOR EVERYTHING WHETHER INSURANCE OR PENSIONS.”

Helpful Report

Posted 3 years ago

“Almost impossible to get in touch with Aviva as they do not answer phone calls. Put me on hold for good part of an hour. There is an option for a call back but I never actually get a call returned. Terrible company to deal with. Avoid at all cost.”

Helpful Report

Posted 3 years ago

“Appalling service . No telephone number can't do anything as been locked out of account...no reply from help centre . Can't cancel policy as can't log in ! Very frustrating.”

Helpful Report

Posted 3 years ago

“Trying to cash in my policy after 30 years of paying monthly deposits out for the account I want the funds returned to - and somehow I have to jump through three months worth of proof of identity hoops. Submitted the same documents that have been accepted by another UK financial institution this month (EXACTLY the same) and yet Aviva rejects them. Customers be warned... just when you most need the funds, Aviva may find a legitimate-sounding excuse to not send them to you. I wouldn't save with them again.”

Helpful Report

Posted 3 years ago

“5weeks since my no fault RTC and I am still waiting for Aviva to pull their finger out! Lack of correspondence, no solicitor call, no courtesy car, to be frank once this is sorted I will never insure with Aviva again!!!”

Helpful Report

Posted 3 years ago

“This is AVIVA UK - No money after 25 years. This is AVIVA UK. After 25 years - our policy matures. It takes months to make a payout. Standard Life, with the same information and same 25 years policy - paid out much faster. AVIVA - keeps on coming back with extra questions before they pay out. Each questions is reasonable in itself. But they DO NOT ASK THE QUESTION. EVERYTHING GOES INTO "PAUSE". No questions so no answers - and so NO ACTION.... until a few more weeks pass by. The they say - they will pay out if we answer their questions... AS IF!!! DO NOT TRUST AVIVA with your endowment policies. Everything is is fine for 25 years as you pay in. JUST DO NOT EXPECT TO GET YOUR MONEY BACK! Date of experience: November 17, 2022”

Helpful Report

Posted 3 years ago

“Unable to contact Aviva, they DO NOT answer your call.60 mins on hold numerous times. Tried to log in on line BUT would not accept photo ID(saying “oops it’s our fault”).The support on line is equally bad.”

Helpful Report

Posted 3 years ago

“they don't want transfer my insurance to another car”

Helpful Report

Posted 3 years ago

“I waited one hour before someone answered the phone then they put me on hold and I waited another hour and put the phone down as they never got back to me , how bloody frustrating. It’s not the first time either it’s happened, what a bloody company. I think they need to employ more staff to answer the bloody phones.”

Helpful Report

Posted 3 years ago

“Purchased aviva zero car insurance and it was the worst thing i had done. £11.50 to make any change £56 to cancel policy No contact allowed with a human all done via Emails”

Helpful Report

Posted 3 years ago

“I have been using My Aviva. Not being able to speak to a human being is awful, NEVER AGAIN.”

Helpful Report

Posted 3 years ago

“AVOID! AVOID! AVOID!!!! I cannot believe how unprofessional this company have been throughout. I have since February of this year been trying to access 25% of my pension fund. I have literally jumped through hoops, spent hours and hours on the phone trying to speak to someone. Asked to resend numerous documentation, which has been acknowledged as received only to be asked to resend by another member of staff from this shambolic company. Today 30th September I am once again being asked again for same documentation I’ve sent at least three times, each time I’ve had originals sent back and accompanying letter saying everything has been received in order to process my claim, I’ve still not received a payment although it was promised by a ‘senior supervisor’ to be in my account by start of this week. I literally do not know what to do… Shame on you!!!”

Helpful Report

Posted 3 years ago

“I invested a very small pension fund with your company £9500.Within 3years you have managed to loose me £4500???”

Helpful Report

Posted 3 years ago

“The final straw with this terrible company was the email I just received advising me that they have snitched to whom it may concern that my insurance has time expired. (I have taken out another policy with another company obviously)! What sort of a snivelling creature are you Aviva ? You drove me to post this ! Terrible, pitiful, unprofessional Aviva. Thank god we are done.”

Helpful Report

Posted 3 years ago

“Terrible customer service. You have to wait 30 minutes on hold for every call. Very bad Physio cover, inconvenient and inaccessible locations unless you have no other life commitments such as jobs or family. Not flexible to accommodate individual circumstances”

Helpful Report

Posted 3 years ago

“Please read and analyze with your heart and realize what posture and misery I am in because of these miserable AVIVA company. All I recommend to all people to avoid this company AVIVA for insurance Pensions and many other aberrations! That's what AVIVA insurance said, AVOID AS MUCH AS POSSIBLE because they are not serious. I was injured, hit by an insured from this AVIVA company who destroyed my £3,854.6 scooter, and that two-penny engineer who represents this company offered me a miserable claim and more humiliation than me by offering me the amount of £2,470, of which I lose £1,384.6, especially as the scooter was bought new 3 months ago from Yamaha. I waited two hours for someone from the Aviva claim department to answer and they didn't even bother to answer. As long as people are stupid and contribute to their salaries, they are making fun of your money!!! You have a worthy image to represent you!!! The lack of seriousness really represents you!!!!!! About Aviva insurance for two bucks and the quality is zero. Unfortunately, being a stingy company and refusing to pay the fair price to the people who were victimized by the incompetence you represent. If someone, regardless of insurance, is killed in traffic, the insurance must bear all the consequences regarding the recovery of the damage. In reality you are stingy and vehemently refusing to pay the right price, Aviva and that wretched rotting engineer you have, I mean that idiot who valued my scooter at £2,470. Provided that the total amount I paid was £3,854.6 at this price the difference of money for that engineer to buy incense and candles for his children I wish with all my heart! I am neither the first nor the last you mock and humiliate. You destroy both your image and your reputation, as long as the people who were victims! I am curious to see how this miserable and humiliating treatment Aviva is giving me develops. I did not become your beggar on my money. The Aviva department in reality I have never been humiliated. If you think you picked me up off the street or out of the trash, you're wrong. I have the dignity to walk with my chest in front, I won't let you step on my feet! STINGY!!!”

Helpful Report

Posted 3 years ago

“I contacted this company 5 weeks ago to release money from my daughter’s investment fund to pay for her car. I’ve been passed back and forth speaking to different advisors every time I ring them, I was promised call backs that never happened. They even had me get letters from my daughter’s building society to confirm how the money was transferred to her account with them (surely they should have had this on record)! I’ve been told that the hold up is with their legal team because they don’t know which type of investment account my daughter had and to top it all I telephoned them again today because a manager was supposed to contact me only to be told the message wasn’t sent to them yesterday and there’s no one there for me to speak to. I have lost my deposit and the garage couldn’t hold the car for my daughter any longer, she absolutely devastated.”

Helpful Report

Posted 3 years ago

“When I had a collision that the third party admitted was her fault at the scene, I got a courtesy car from AX. I then discussed with Aviva to get the repairs done and she told me on the phone that it was down as a non-fault, which I was pleased about. She did not mention about my excess, because it was a non-fault. This was after I had sent over all the documents to them to send to the third party to prove it wasn't my fault on 31st May, so I was content. On this same phonecall, she informed me that she would tell the approved repairer in South England, where my car already was to go ahead with the repairs. A week later I phoned the repairer to see what the actual damage was and they said they hadn't heard from Aviva... During this time, I was getting contacted by a repairer near where my vehicle is registered too, which is in Inverness! I then started to deal with her as I thought she was involved in the case. The following week, I then get notifications that the RAC are trying to recover my vehicle to my home address in Inverness! Whilst still the repairer not being authorised by Aviva. I managed to get through to Aviva through the RAC and they inform me they don't know why RAC are getting involved. The garage finally get approved to go ahead with repairs and when I go to pick it up 2.5 months later, they produce an invoice to say I need to pay the excess! This is contrary to what I have been told. They then phone me about the excess and actually state the case is still in dispute and that they haven't had any correspondence from the third party since 31st May and that NO ONE has chased it up even once.. The man then files a complaint on my behalf because of this (because this could have been resolved by now), but who knows what good that will be. He then tries to get in contact with the third party but to no avail - shock. To top it off, they then inform me that they wait 21 days for a reply before they chase them again... Expecting me to pay the excess,, when they stated the opposite from the beginning, plus doing absolutely nothing to help my case. Nice one.”

Helpful Report

Posted 3 years ago

“I have a car insurance with aviva. I need a no claim certificate before terminating the contract. They refuse to send it to me.”

Helpful Report

Posted 3 years ago

Aviva is rated 2.0 based on 676 reviews