Aviva Reviews

Name: Aviva
Rating: 2.06

2.1 Rating 669 Reviews

26 %

of reviewers recommend Aviva

Company Reviews

Questions

Metrics

2.1

Based on 669 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.2 out of 5

Visit Website

Email:

info@aviva.co.uk

Write Your review

Tell us how Aviva made you happy

Minimum 10 characters

Would you like to add a photos or videos?

Strengthen your review by uploading photos & videos.

Drag files here or browse

(Supported files: jpg, png, mpeg, ogg, mp4 & webm)

What's your name?

Leave this blank if you'd like to publish your review anonymously.

(Optional)

Whats your email?

We need your email address to verify that your review is genuine

Please note that we may share your email with the company to verify your order.

Aviva 1 star review on 17th October 2025

Samantha Wright

Aviva 1 star review on 18th September 2025

This WasAp(+4473 88697958.)And Harrylucy977atGmail. Com Came For Me When I Got Scam

I Got Back €27k From Scammers With The Help Of +1 (326) 209-0325 On WhatsApp. Truly Grateful!

(FREDMERCY 3 4 7 AT GMAIL.COM) Help Me Recover My Lost Cryptocurrency From A Scam

Francisolivia771 At Gmail.com Help Me Recover My Lost Cryptocurrency From A Scam

Kate Marcus

Muriel Herrara

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Very disappointed with how my case has been handled by Aviva. After disclosing hospital tests — including an ECG — during a policy application with their appointed broker Reassured, Aviva later voided my critical illness cover, claiming non-disclosure. I was transparent in the call and even authorised them to contact my GP. But instead of reviewing that, they blamed me for a broker error: the broker recorded a “no” where it should have been a “yes”. Aviva’s own review acknowledged I did not act dishonestly, yet they continue to deny the claim and cancel the policy. Worse, they’ve refused to accept liability for the broker acting on their behalf — even though that broker was the one submitting the answers to Aviva. This isn’t about a misunderstanding anymore — it’s about accountability. Customers shouldn’t be penalised for things outside their control when they’ve done their part to disclose in good faith. Would strongly caution others to be careful when dealing with intermediaries and to double-check everything that’s submitted — especially when the insurer won’t. #InsuranceFairness #Aviva #Reassured #CriticalIllness #CustomerRights #Accountability”

Helpful Report

Posted 5 months ago

“We have had Aviva building insurance for many years and made our first claim last year. Now after a long wait we have been told that we are not covered for the storm damage to "flat roofs" as they have to be replaced after 8 years. I argued my point that the internal damage is water damage and is covered under the policy, I was told that the interna roof was also worn due to age (figure that one out) and that is also not covered. There is nothing in the policy that mentions age of internal or external roof age, but it comes into play when there is an issue, be careful when taking insurance with Aviva and ask any and all questions regarding coverage, and age.”

Helpful Report

Posted 5 months ago

“I lost all my savings within a week and couldn’t withdraw any funds. I reported the issue to Dizette.com, and I was finally able to access my money. It was a stressful and difficult experience”

Helpful Report

Posted 5 months ago

“harrylucy977 - @ gmail . com got my money back.”

Helpful Report

Posted 6 months ago

“Terrible company. They wouldn’t pay out on a life insurance. They make you give permission to access medical records and then use any reason to not pay out. No compassion from incompetent staff. The claim dragged on for nearly a year before the outcome. Don't use in my opinion.”

Helpful Report

Posted 6 months ago

“Aviva account online car insurance is woeful. From a terrible app and website that never updates making a reg change impossible. To an terrible chat bot system and if you actually get to online chat staff they are dim and slow. God forbid you actually have to make a claim .”

Helpful Report

Posted 6 months ago

“Unable to talk to anyone about renewal. Have a ‘take it or leave it’ policy. Only call centre is claims however when I tried to talk to someone I spent 5 minutes going through the options then they hung up on me, three times in a row. Had to do it all online. No updates on claim process. When I finally cancelled, they had the cheek to offer me a £10 discount. My new quote is almost £100 cheaper.”

Helpful Report

Posted 7 months ago

“Aviva denied my insurance on a new car that I bought. I was forced to cancel my policy. I was refunded on the last couple of weeks of my insurance, however having to pay a cancellation fee of 56 pound left me with +£5.06 return to my account. - that was fine and made sense. Left the company and I got a new policy with another insurance. 2 weeks later aviva have charged me £107. I rung up and was told very rudely that if you cancel before 10 (working) days of your next month’s start date, they will charge you anyway. This wasn’t stated in any email to me. Absolutely furious. What a slippery company to be charging me a month’s insurance because I had cancelled my policy within 10 working days. I had cancelled it 12 days before the next one. Absolutely disgusting.”

Helpful Report

Posted 7 months ago

“My last name is 2 words. Aviva cannot deal with a 2 word name, so keep calling me by the wrong name. This doesn't offend me, I am not upset about it... but as it is 2025, I find this pathetic and I'd rather take my business to a proper grown-up company than suffer being called the wrong name as a matter of process in order to accommodate someone else's inadequacy. Additionally there seems to be no way to talk to anyone at Aviva about this, so here I am. At least I know now before I have a more urgent need of customer support.”

Helpful Report

Posted 7 months ago

“I wanted to give zero stars but it wouldn't let me, worst experience I've ever had, basically won't let me with draw my pension, obstacle after obstacle, impossible, months and months of phoning, emails and still refusing to let me withdraw my pension ,this whole experience has made me ill, I will probably never get my money,”

Helpful Report

Posted 7 months ago

“I paid into a life insurance for over 30 yrs. Then last year i had a really bad time. Within this i hadn't realized or been informed that my insurance had stopped/lapsed. When i realized approx 2 months ago I contacted them straight away and was told it couldn't be restarted with their cold uncompassionate response. I contacted them through their web page under problem. Explaining this twice asking if I could pay missed months etc to restart or even an offer of a solution. To date no one has been in touch. The mad thing is i was going to set up a pension etc with them. But after this i definitely wont now and I wont recommend to anyone. Considering what i had to deal with last year they are the least compassionate group ever. My mortgage provider and all utility providers etc showed more understanding and compassion than aviva did.”

Helpful Report

Posted 7 months ago

“Stalling information, fabricating stories and dates and times , seems like a well practised process not to pay out . I have been treated in a shameful manner by Aviva I have terminal cancer 12 months to live , 4 months in Aviva still making my life a living hell”

Helpful Report

Posted 7 months ago

“Aviva=avoid They are devils”

Helpful Report

Posted 7 months ago

“Worst experience ever, waiting pension policy lump sum, process is taking months, 40+ calls, numerous emails unanswered, it’s clear they just don’t want to part with my funds, so many obstacles they put in the way to stop you getting your well deserved pension. The whole process of dealing with Aviva will affect your mental health. I’m left thinking I will never get my pension.”

Helpful Report

Posted 7 months ago

“won't have gone through this withot bitclaim”

Aviva 1 star review on 21st February 2025

Helpful Report

Posted 8 months ago

“Increased car insurance by £100 in one year, with no reason. Unreasonable!”

Helpful Report

Posted 9 months ago

“I was a victim of a fraudulent trading platform that manipulated their system to lose all my money. After trying to contact them repeatedly, I realized they were scamming me. Fortunately, I found Trade Crypts a reputable financial cryptographer and investment company. They helped me recover from my losses and make informed investment decisions. Trade Crypts excels in professionalism, expertise, and trading meme coins, acquiring high-profitable coins for traders and investors. I highly recommend them for crypto growth. Visit Trade Crypts . c o m to elevate your crypto investment journey!”

Aviva 1 star review on 22nd January 2025

Helpful Report

Posted 9 months ago

“So annoying to do anything. Not worth it in the slightest and I get it for free with work.”

Helpful Report

Posted 9 months ago

“Aviva is a scam insurance. If you can live them, do it as quickly as possible. They said I was involved in car accident, while I wasn't. Then they closed my case with short note: non fault. It's allowed use NDC but mean I was involved in car accident just not my fault and it will effect my premium. What a,scam. Shame Aviva. How to trust insurance whom against own customers instead of protecting them.”

Helpful Report

Posted 9 months ago

“Completely useless . Very difficult to contact , chat bot just not my thing for 2-3 hours and not getting anywhere”

Helpful Report

Posted 9 months ago

Aviva is rated 2.1 based on 669 reviews