Aviva Reviews

Name: Aviva
Rating: 2.05

2.1 Rating 670 Reviews

26 %

of reviewers recommend Aviva

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2.1

Based on 670 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.2 out of 5

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info@aviva.co.uk

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Aviva 1 star review on 8th November 2025

David Sibeko

Aviva 1 star review on 17th October 2025

Samantha Wright

Aviva 1 star review on 18th September 2025

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Kate Marcus

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Got a temporary insurance but my car still showing as not insured on Mid insurance. No customer service number on their website. Very disappointed and will not recommend this company to anyone”

Helpful Report

Posted 4 years ago

“Hate Aviva,greedy cowboys,when I see their ad on TV,want to kick screen in”

Helpful Report

Posted 4 years ago

“Never do anything by the agreed date Constant delays, excuses Avoid this company”

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Posted 4 years ago

“Aviva used a false report in order to decline my claim they had up to date information but never removed the report. Can only be for two reasons they did not believe what I said about the damage and they used the report as a concrete reason for declining my claim. Contacted Aviva CEO about their code of practice still waiting for an opinion won't be holding my breath. Up to this point it appears Aviva would use whatever to decline a claim. They may give me an answer but I'm not laying any bets.”

Helpful Report

Posted 4 years ago

“insurance companies in the uk will be exposed in a documentary to be aired in november 2021.this is a must watch”

Helpful Report

Posted 4 years ago

“Put in a collision claim for my car 2 days ago. It almost seems like I'm inconveniencing them by making the claim as I've heard nothing back from them and in fact it seems the expectation is that I contact them and spend hours on hold waiting to talk to anyone before I get any info. I would have hoped for a call to arrange a vehicle inspection by now at the very least.”

Helpful Report

Posted 4 years ago

“Invested $17,600 Aviva has taken $13,954 in fees After 12 years if I want my cash back they will take an additional $10k withdrawal fee From my great investment: I lost over $10k AVIVA take over $24k in fees. Worst. Deal. Ever.”

Helpful Report

Posted 4 years ago

“Aviva is my worst nightmare. I wouldn't recommend this company to my worst enemy. Customer Care is non existent. It seems they can only make payments, including pension payment into a British Bank account, therefore if you are living abroad and only have a foreign bank account relating to the country you are living in, then you could have a problem. Of course they will send you a cheque, but British cheques paid into a foreign bank account take forever to clear, and that's if your foreign bank will accept them in the first place. My ordeal has been ongoing for eighteen months now and all because I live abroad and have a foreign bank account. According to Aviva it seems I am the only expat who has a pension with Aviva who lives abroad. So if you want a peaceful retirement living abroad, and don't have a British Bank account, then my advice is not to deal with Aviva.”

Helpful Report

Posted 4 years ago

“Trying to cancel future automatic renewal of motor policy because premium increased too much despite 10 yrs NCD. Can’t get help by telephone or email. Telephone contact not available for cancellation of renewal. Email messages gobbledygook. My Bank have agreed not to pay if Aviva seek payment. The “dead parrot “ sketch may come to mind for older readers.”

Helpful Report

Posted 4 years ago

“Online accounts ok, but my account was not set up correctly by the system so I can not now access the online portal, and you are unable to speak to a human being to sort out the issue.”

Helpful Report

Posted 4 years ago

“My premium has home up on first renewal by £60 pounds even though we haven’t been using our cars through the pandemic. Looking at the comparisons sites Aviva is around £200 outside the market average. I spoke to the call Centre and they stated that is the price. Looks like Aviva are profiting from customers who do not shop around, no doubt this will stop once the regulator looks how this market behaves and stop this unscrupulous business practice. Ok balance I have decided to remove all my policies I have with Aviva”

Helpful Report

Posted 4 years ago

“I've got my pension with Aviva. I'm trying to move it to another company. It's been an uphill battle. It's 4 months later now, and still no success. Very frustrating. Correspondence very slow and unclear.”

Helpful Report

Posted 4 years ago

“Pathetic company ....40 year client with agent and these idiots take over billing....issued an invoice with no account number to pay on line but promised to send account number ....didn't then issued notice of cancellation 6 weeks later ....i have 6 cars and boats with them plus property ...will cancel it all!!!!!!!!!!”

Helpful Report

Posted 4 years ago

“Put in claim for car damage - still 0 ( zero) help 2 days later. Not a happy bunny. We are both 70 plus and therefore 0 transport.”

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Posted 4 years ago

“Never use aviva for any insurance you will have to fight for your money and their solicitor proddow mackay they can’t even send attachments with emails this is from the manager Adam Taylor very bad company horrible people they must learn this behaviour from home they should leave it at home because the world don’t need their nasty ness.”

Helpful Report

Posted 4 years ago

“Customer service is appalling and the company actively condone fraud against customers by their employees and those employed by them. If you believe they have not acted correctly with you obtain a Subject Data Access Request ( details on web ) that will show you exactly how they have treated you and the service is free. Documents I obtained show that they only authorise the minimum work required to re-instate the property and ignore damage even more serious if not reported by you. New for old replacement is made on a like for like basis which is much lower than the claims made in policy documents. If they use Cunningham Lindsey beware because they actively participate in fraud to reduce the impact of claims to the insurers and in my experience manipulate survey results to achieve the desired outcome, in short both companies are nothing more than crooks.”

Helpful Report

Posted 4 years ago

“Very disappointing service from Aviva - involved in an accident and Aviva spent 6 weeks saying they were unable to get hold of the 3rd party insurer for them to claim liability. I was then told that they were contacting the wrong insurance company all this time. The 3rd party liability was confirmed 6 weeks after the accident as soon as they contacted the correct insurance company. This error meant I had no access to a courtesy car and Aviva couldn't have been less interested. Now Aviva are trying to argue that the engine damage is not related to the accident, which is a complete joke, as it is clear that the impact had compromised the coolant pump and engine pump, which both failed within hours of the accident. Wish I had opted for and insurer that would have had my back after this unfortunate accident. Pay more and get proper insurance cover, is my advice.”

Helpful Report

Posted 4 years ago

“Great company at promising they'll always be there for you. In practice their simple garbage. Avoid at all costs, there's better out there. 29 year customer!”

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Posted 4 years ago

“BEWARE Aviva Pensions =What a joke i have been trying to transfer my pension to another overseas company have been told so many promises by Aviva it has been going on for months they say they have transferd the money it never arrives they say they will look into it and have to transfer it again it never arrives and so it goes on and on they just do not like parting with your money even when it doesent belong to them they dont mind taking it off you but they wont give you it back”

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Posted 4 years ago

“Unbelievable been with them for years! They increased my policy and i called up to ask why and they litteraly had no reason. i said and proved i had better quotes from similar insurance companies and they wouldn't even match. So disapointing that a company is not willing to keep loyal customers who have never claimed. I will not be using them again!”

Helpful Report

Posted 4 years ago

Aviva is rated 2.1 based on 670 reviews