Aviva Reviews

Name: Aviva
Rating: 2.05

2.1 Rating 675 Reviews

25 %

of reviewers recommend Aviva

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2.1

Based on 675 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.2 out of 5

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info@aviva.co.uk

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Aviva 1 star review on 17th October 2025

Samantha Wright

Aviva 1 star review on 18th September 2025

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Kate Marcus

Muriel Herrara

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“On Friday night, a 60 foot scots pine fell on my 70 year parents house, cutting off the electric and rupturing the mains gas for the road. They are without a home as it is unsafe - the tree is precariously perched on the roof and threatens to bring the whole house down. The 24/7 claims department do not have a clue (if you are lucky enough to get through to them), cannot tell us what should be done next and "may" think about considering the claim on Monday, by which time the claim could be significantly higher if the house collapses. Please do not make the same mistake as my parents and choose Aviva.”

Aviva 1 star review on 28th November 2021

Helpful Report

Posted 4 years ago

“If I could give this company 0 stars I would. Absolutely terrible communication and care. After two months of suggesting my car would be a ‘total loss claim’ as it had been stolen following a burglary and suggesting a settlement figure with the lease company they then reversed their decision, despite the car being damaged in numerous gang related crimes. This fact had been reported to us by the police. In the interim we obviously replaced the car as it was a lease with another contract and lease on a new car. Aviva admitted that nobody had looked at the claim for two months and offered £250 compensation (less than 1 months rental which we had to continue paying on the stolen car) and stated that they would now repair and return the vehicle to us. We had no choice in this. Now 4 months after the burglary. We will continue to have two rental costs and will have to accept back the repaired ‘gang use’ car once they have repaired it. We are in contact with the Financial Ombudsman and have contacted the Financial Conduct Authority.”

Helpful Report

Posted 4 years ago

“Avoid! They are good on marketing and looking from outside but when you really need to deal with them they just want your money. A non fault claim they "see it" as fault because they did not recover the money from 3rd party. You loose NCD because of that even if it was not your fault at all! but wait...it is your fault that they cannot or did not recover the money after 7 months because their solicitors are too lazy and don't care much because there is not much money involved. Absolutely outrageous! A big fat cat!”

Helpful Report

Posted 4 years ago

“Well, I have bought a health insurance FMU in which I agreed at the beginning of the policy to aviva request my full medical records and send a copy to me (which they never did) they sent me my underwriting exclusions just according to what I declared after several weeks without even checking my medical records, 5 months later I did a claim for a gastroenterologist and after almost 4 weeks they declined my claim because I had last year a pain in my rips and left side of my abdomen, whilst my current claim was about completely different symptoms and the only "similarity" was a pain in the upper abdomen and center no even in the same area as my left side pain last year they refused to cover claiming that is the same condition when I didn't even get any diagnosed from the GP by the NHS last year when I had that rib pain, so basically if you ever had even a pill for your stomach in your records it doesn't matter what your symptoms are when you do the claim they'll find a way not to cover, so in that case if I had pancreatitis same area of pain in the abdomen they won't cover because I had a rib pain last year for which I didn't get treatment or diagnosed but yes for them obviously is linked. Why do they offer a FMU if they won't check the medical records and state from the beginning what they are not covering instead they choose to make me waste my time and be as neglected or worst than the NHS with waiting times and resources. I cancelled my policy obviously and I wouldn't recommend aviva to anyone at all. Try with another insurance and make sure they do check your medical records from the beginning.”

Helpful Report

Posted 4 years ago

“Aviva used false reason for declining my claim the document was never removed. I was going to go to trading standards but decided just to just away from them. Went to their ceo the guy that was meant to deal with it didn't bother. One of their codes of practice is integrity needs to be removed. So glad to be away from Aviva.”

Helpful Report

Posted 4 years ago

“Got a temporary insurance but my car still showing as not insured on Mid insurance. No customer service number on their website. Very disappointed and will not recommend this company to anyone”

Helpful Report

Posted 4 years ago

“Hate Aviva,greedy cowboys,when I see their ad on TV,want to kick screen in”

Helpful Report

Posted 4 years ago

“Never do anything by the agreed date Constant delays, excuses Avoid this company”

Helpful Report

Posted 4 years ago

“Aviva used a false report in order to decline my claim they had up to date information but never removed the report. Can only be for two reasons they did not believe what I said about the damage and they used the report as a concrete reason for declining my claim. Contacted Aviva CEO about their code of practice still waiting for an opinion won't be holding my breath. Up to this point it appears Aviva would use whatever to decline a claim. They may give me an answer but I'm not laying any bets.”

Helpful Report

Posted 4 years ago

“insurance companies in the uk will be exposed in a documentary to be aired in november 2021.this is a must watch”

Helpful Report

Posted 4 years ago

“Put in a collision claim for my car 2 days ago. It almost seems like I'm inconveniencing them by making the claim as I've heard nothing back from them and in fact it seems the expectation is that I contact them and spend hours on hold waiting to talk to anyone before I get any info. I would have hoped for a call to arrange a vehicle inspection by now at the very least.”

Helpful Report

Posted 4 years ago

“Invested $17,600 Aviva has taken $13,954 in fees After 12 years if I want my cash back they will take an additional $10k withdrawal fee From my great investment: I lost over $10k AVIVA take over $24k in fees. Worst. Deal. Ever.”

Helpful Report

Posted 4 years ago

“Aviva is my worst nightmare. I wouldn't recommend this company to my worst enemy. Customer Care is non existent. It seems they can only make payments, including pension payment into a British Bank account, therefore if you are living abroad and only have a foreign bank account relating to the country you are living in, then you could have a problem. Of course they will send you a cheque, but British cheques paid into a foreign bank account take forever to clear, and that's if your foreign bank will accept them in the first place. My ordeal has been ongoing for eighteen months now and all because I live abroad and have a foreign bank account. According to Aviva it seems I am the only expat who has a pension with Aviva who lives abroad. So if you want a peaceful retirement living abroad, and don't have a British Bank account, then my advice is not to deal with Aviva.”

Helpful Report

Posted 4 years ago

“Trying to cancel future automatic renewal of motor policy because premium increased too much despite 10 yrs NCD. Can’t get help by telephone or email. Telephone contact not available for cancellation of renewal. Email messages gobbledygook. My Bank have agreed not to pay if Aviva seek payment. The “dead parrot “ sketch may come to mind for older readers.”

Helpful Report

Posted 4 years ago

“Online accounts ok, but my account was not set up correctly by the system so I can not now access the online portal, and you are unable to speak to a human being to sort out the issue.”

Helpful Report

Posted 4 years ago

“My premium has home up on first renewal by £60 pounds even though we haven’t been using our cars through the pandemic. Looking at the comparisons sites Aviva is around £200 outside the market average. I spoke to the call Centre and they stated that is the price. Looks like Aviva are profiting from customers who do not shop around, no doubt this will stop once the regulator looks how this market behaves and stop this unscrupulous business practice. Ok balance I have decided to remove all my policies I have with Aviva”

Helpful Report

Posted 4 years ago

“I've got my pension with Aviva. I'm trying to move it to another company. It's been an uphill battle. It's 4 months later now, and still no success. Very frustrating. Correspondence very slow and unclear.”

Helpful Report

Posted 4 years ago

“Pathetic company ....40 year client with agent and these idiots take over billing....issued an invoice with no account number to pay on line but promised to send account number ....didn't then issued notice of cancellation 6 weeks later ....i have 6 cars and boats with them plus property ...will cancel it all!!!!!!!!!!”

Helpful Report

Posted 4 years ago

“Put in claim for car damage - still 0 ( zero) help 2 days later. Not a happy bunny. We are both 70 plus and therefore 0 transport.”

Helpful Report

Posted 4 years ago

“Never use aviva for any insurance you will have to fight for your money and their solicitor proddow mackay they can’t even send attachments with emails this is from the manager Adam Taylor very bad company horrible people they must learn this behaviour from home they should leave it at home because the world don’t need their nasty ness.”

Helpful Report

Posted 4 years ago

Aviva is rated 2.1 based on 675 reviews