The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“Brilliant! I have previously used mostly semi permanent reds and pinks so I was pleasantly surprised by the ease of this kit and the lack of mess. I loved the free application kit that came with it, especially the cape and the bowl. My hair had grown out layers of balayage but this dye applied evenly throughout despite this. The dark brown shade came out exactly as expected from the pictures and has left my hair looking shiny and healthy. It covered up with couple of greys I had with ease and didn't even leave a mess in my shower. Overall I am very pleased with the results!”

The Shade 5 star review on 10th September 2019

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“Just tried this colour on trial. I am a redhead and have trouble keeping colour in the whites. Used the pre-softener and followed instructions but the colour hardly took to the roots at all. I haven't had this happen before. Usually the colour takes at first but washes out too quickly. This one just didn't work. Was really disappointed.”

Helpful Report

Hello, I'm sorry you had issues with the colour. Please contact one of our colourists here who can give you some personalised advice: https://theshade.com.au/colourist/ The Shade team

“I have naturally dark brown hair and wanted to find a dye to match my colour. Como 4 Dark Brown is absolutely beautiful and looks so natural. The dye has no bad smells and is very gentle and effective. It did a great job covering up my grey. My hair is wonderfully soft and shiny. Love it!”

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“Great easy to use, I'm giving a four due to coverage of greys”

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“I found The Shade just as a random Facebook ad and figured with their free trial it was worth a go. I chose the Mahogany Brown and got some advice emailing with a colourist first, on her recommendation i did a bleach wash before hand to get rid of previous colour buildup and lighten my starting base colour and a couple days later, coloured my hair and I am absolutely thrilled with the way this colour has turned out. My hair is so much softer, shinier, and less tangled than usual after colouring it. I'm 100% sold.”

The Shade 5 star review on 20th August 2019

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“This is the third time I've coloured my hair with The Shade at home. The colour itself is so natural, it blends with my natural colour beautifully. The formula is amazing, it's not harsh or drying and doesn't damage my hair like other brands. My hair is now in better condition, no more breakage and its getting length back. I'm just sorry I didn't get The Shade sooner!!”

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“Very pleased with the kit! I cannot get over how shiny my hair looks! It comes with everything you could need to colour at home. My colour Genoa (6), came out a lot darker than the swatch, closer to Bellagio (3). However, the colour itself is very nice and multidimensional. I will only buy hair colour again from The Shade!”

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“it was,nt actually a ''free trial '''I joined the subscription plan right away because they have a ...cancel at anytime ..clause .I tried it out last night only using half the contents of everything and I must say I am impressed .The actual contents of the pack are good quality products .I have already recommended to my two daughters so that in itself is a good review .”

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“The product was great! I have a sensitive scalp and I had no issues with the hair colour. I have had many comments from friends asking me where I got my hair done 😊💕”

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“Love the shade. Love the product. My hair feels amazing, soft and healthy. Thrilled.”

The Shade 5 star review on 8th August 2019

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“Covers my greys and I love the colour”

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“my hair colour did not change, my regrowth was not affected, my greys were not covered. I followed the instructions to the letter.”

Helpful Report

Hi Samantha, Thanks for getting in touch. Ok, our colourist can help with both colour selection and we have a process which will give you complete grey coverage on even the most colour resistant greys. Please get in touch with our colourist directly, and provide a little more information about your colour and they can help you find a colour you are happy with and achieve permanent colour results on stubborn greys. Please go to https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have been spending $290 AUD plus on colouring at salons, and given my greys are getting more pronounced, was doing every month! I thought I'd try the Shade for the months where I couldn't get into the salon, but now use the Shade exclusively! It lasts as long, the colour and shine are great, and have received more compliments on my the Shade colours than any other time. Bargain for the quality!”

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“It’s a lovely cool brown, not too dark.”

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“Unbelievably easy home colour hair experience with perfect colour coverage. Adding the one simple step of pre-softening made my usually colour resistant greys absorb the dye like never before. Every single hair strand is uniform, shiny and soft. Using the tint brush and tint bowl made it easy to apply the no drip generous quantity of colour product. There was no harsh smells or itchy scalp, so leaving the product in wasn't an issue - no running eyes and nose. The colour cape and mat definitely kept my bathroom and clothes clean. I am forever confident that every home colour experience will be wonderful using The Shade's products and accessories.”

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“I got a color consult and provided pics to the stylists , as I was concerned of any warm orange disasters, I was assured my hair would not go orange. It did!, then I received more dye to cover it and it was worse! , I had to fork out 185 dollars at a salon to try to cover this up and ended out with a dark color I hate.now I have to spend the same amount to try to get my original color back. It turned orange because of the developer no fault of my own according to my hairdressers. Very unhappy . Didn't get a refund or any compensation. My hair is my beauty and your company took that away from me.”

Helpful Report

Hi Kristina, you told us after you coloured, and I'm quoting you "..my roots turned out a little hot but I think I left the dye on them a little long ops!". It's important to follow the processing times exactly. The Shade team

“I am loving The Shade. It is already saving me so much time and money at the salon. I coloured my hair at home and then went to the hairdressers for a cut. It was so much quicker and easier. I did find it a little awkward trying to colour my very thick shoulder length hair but I am determined to stick with it and I know I can get better. Loving it. Thanks everyone at The Shade.”

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“I need a visit to the hairdresser every 3 weeks to keep my greys under control, financially I used to struggle with the cost. The shade has now given me a cheaper, high quality option to stagger my hair appointments & save me tonnes of money.”

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“Shade is an awesome product,I have very fragile hair and it has left it feeling soft and shiny and unlike the other hair colours I have used. it doesn’t made my hair break and fall out I will differently be using shade as my preferred hair dye”

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“My hair although in a good condition was reddish due to using Henna As my greys were no longer being covered well I have used Shade number 8 Sicily All greys are covered well All red out of my hair Hair looks healthy It’s not quite the no 8 color but definitely will be once I use Sicily a few more times”

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The Shade is rated 4.5 based on 2,130 reviews