The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,081 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,081 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 13th September 2025

565

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Great items to help with home colouring (love the mat!). I've never used a brush before for home colouring and I can see how this will be very good for roots only application (I did full colour for my first time using this colour). Soft, shiny hair, really like the colour, no smell or itchiness - ideal for me and very convenient too.”

Helpful Report

“Hi to all. I haven't received my order. Have been trying to track it without success. Regards Barbara.”

Helpful Report

Hi Barbara, So sorry you haven't received your order yet. As per your tracking number, your package was received by Australia Post on April 26th, and passed through Melbourne on April 29th. I will lodge a complaint with Australia Post on your behalf, as it should have been delivered to you by now. If they can't locate it, I'll immediately dispatch another order for you. Very sorry for your inconvenience. Regards, The Shade team

Hi Barbara, I've just received notification from Australia Post that your parcel will be delivered today. On behalf of Australia Post, apologies for the time taken to deliver your parcel. Hope you have a great day! The Shade team

“I can be a difficult to please customer!! I don't shop a lot, but I like value for money and products that work for me. I can't stand spending hours in a salon or the smell of regular hair colour and I have sensitive skin, so there's not many options for me! I really like this product - it works, looks lovely, is super convenient and I have asked some daft questions and got loads of help - I am happy!!”

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“Gorgeous colour! I got individual help with my colour choice as my hair is damaged and the colourist helped me with a colour choice which really works for me to correct colour I didn't like and also she gave me great advice to help with my hair health and condition (which is part of my colour problem). Very happy.”

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“Product has a pleasant odour, covers well and is colour is even. The colour was way darker than selected however and despite selecting “golden brown” my hair is almost black which is very disappointing”

Helpful Report

“This hair dye left my hair very dry. Also the colour turned brassy after 2 washes and I use SLS, etc free shampoo and conditioner. Unfortunately won’t be continuing with my subscription.”

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“Shabby shabby customer service. After proving allergic to this product I emailed asking for help in cancelling my subscription. Got no reply. Shade takes more money and sends me a product that I have already advised I am allergic to. But apparently it is all my fault and they will keep the money all the same. These people are dishonest and arrogant. I am still fighting. Keep away.”

Helpful Report

Dear Jane, sorry to hear that you experienced an allergic to our product. We do advise a patch or sensitivity test for this reason - there are quite a few different ingredients in the colour products, and whilst our colour is free of ammonia and PPD, there may be another ingredient in our colour which you are sensitive too. We did reply within 12 hours to your initial email. Sorry if we missed the mark. Wishing you the best.

“COlourist helped me cover my balayage. Now I can keep colouring at home, and stay away from the salon. Beautiful colour, no itch. Can't wait for my next delivery!”

Helpful Report

“Colourist helped me correct previous colour results from home colouring with another brand that I wasnt happy with. No smell. Very helpful and very nice colour result.”

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“I have quite sensitive skin on my scalp which means I can't use regular colour brands, all of which irritate my head. I got a beautiful colour result from this product (almost exactly my natural colour which is what I wanted) and no itch at all! Will continue using and recommend to friends/family.”

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“Thank you for the lovely colour and accessories and for getting ammonia and salons out of my life.”

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“So much different and better than any other home colouring experience!”

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“I wanted to cover my balayage and they were able to help me do that, with very nice results, no itch. Very helpful with all my questions too!”

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“Can't believe this product doesnt itch or stink! I won't be using regular home colour again. I love my new colour, they're very helpful and I'm happy!”

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“Very nice!”

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“Love this! No smell, drips, amazing set of accessories, great colour and shine!”

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“Lovely colour, shine and service. No drips, no smell and I am now a home colouring pro with my gear - very cool. Thanks!”

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“Seriously helpful customer service. I chose a colour which wasnt recommended...and it gave me 'hot roots' (I know what they are now!). The colourist explained exactly why, what I should choose, how to avoid that etc, I did what she said and I am very happy with my colour now. Really helpful, gave me so much info/tips, and love the look and feel of my hair! Thanks!”

Helpful Report

“I have developed a reaction to hair colour over many years of colouring at the salon and at home. I just can't use regular brands anymore. I am very happy I was recommended this colour by a friend. I enjoyed the process, the accessories (so organised!) and my colour is beautiful, ,and a very natural looking blend with my existing colour. Overall, very good and I recommend this product.”

Helpful Report

“Love this! Did not stink or hurt my head, beautiful colour. Thanks!”

Helpful Report

The Shade is rated 4.5 based on 2,081 reviews