The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.53

4.5 Rating 2,130 Reviews

88 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,130 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 93%
Accurate And Undamaged Orders	98%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 27th October 2025

571

Anonymous

Anonymous // 01/01/2019

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“I love the colours and the ease of applying them. They cover my greys really well and dont fade. Ordering is also made easy as I am informed the whole time when my delivery will arrive Thank You”

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“Hi we have used this colour twice and has had virtually no effect on the hair colour. I think we will cancel and go to the salon. 😢 Does this look like golden ash blonde?”

Helpful Report

Hi Tiffany, I'm sorry you have a darker than expected colour results. I suggest you contact one of our colourists who can give you personalised advice. Please go to this link: https://theshade.com.au/colourist/ In the meantime, please have a look at these article which could be useful to you: https://theshade.com.au/colouring/my-colour-result-is-darker-than-i-expected-why/ https://theshade.com.au/blogs/how-hair-porosity-affects-hair-colour/ https://theshade.com.au/colouring/colouring-and-damage-hair/ I hope this helps! The Shade team

“Great one! Easy to use, perfect color and made my hair really soft. Also it smells so good! I loved it!”

The Shade 5 star review on 27th June 2019

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“Really love the way my hair and head feel and look after using this product. I used to get an itch for days on my head, neck and face after using regular colour, and I am now very happy with my colour and lack of itchiness, plus the accessories were very handy. Very nice.”

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“I got so much help from the colourist - she explained how to fix my current colour problems, how to stop getting the same outcomes in future and told me exactly how to colour for the colour results I wanted. My hair drives me nuts, but I am feeling really confident and I really like the new colour selection which is really working for me, and no more colour banding or build-up for me either (now that I actually know what that is)! Thanks!”

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“Compliments, soft, shiny hair and great accessories that were actually really handy - this is great! I love that I am avoiding some nasty chemicals and getting colour results that I love too.”

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“Lovely! Great customer service, really helpful and very nice product. I'm very happy with my new colour and happy to have found a colour which doesnt irritate my scalp.”

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“My sister is a hairdresser and she is always telling me what to do with my hair. She knows best, of course. So I enjoyed telling her I was pre-softening to colour by colour-resistant greys, and using a tint brush and sectioning to avoid colour build-up! She went a little quiet after I told her that... I love my new colour and I do appreciate the tips and help from the colourists too!”

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“I am really happy with this product - it did not irritate my scalp, my hair is very soft and shiny, i have many compliments on the colour, and it was a treat to use the accessories and to have proper colouring advice. You have won me over!”

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“This was a complete surprise to me - I had personal help with my hair colour issues (arrgh...why have I got 3 colours in my hair from using one colour of supermarket colour??!). I now have a much more consistent, even colour result and I know about different colouring techniques to stop getting colour build-up which I always had before and which I hated. Also, no itch, such a nice colour too.”

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“This is the best! I apparently am now allergic to regular hair colour (I didnt used to be but I coloured more often to cover greys and developed an allergy to regular colour), so now i can finally colour my hair without days of itchiness and red blotches on my face and neck. I have the exact same colour i have used for years, but a better colouring technique and my colour is brighter, and very soft.”

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“I was amazed at how quick my order came through and then all of the great tools and extras to make colouring your hair at home just like the salon. The colour is great and seems to stick which is great for someone like me with a touch of grey. So much better than a supermarket colour and a mile cheaper than a salon. Looking forward to my next delivery.”

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“This was fun! Camila the colourist is great - told me what I can and can't do, which I appreciated! She helped me select a gorgeous colour, and it was just like a salon, but at home - I had the clips adn brush, with my own colouring instructions just for me. No smell or itch, TFG, and really love the shiny, soft colour!”

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“Great product, very easy to apply with no chemical smell. I love the colour and how healthy my hair looks and feels. Also excellent customer service.”

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“This has been my best home colouring experience ever!!! The colourist helped with my hair colour problems, explained everything to me and came up with an option I never would have thought of but that worked really well for me. I used all the accessories, like a pro at home and it has all worked out really well - soft, beautiful colour, and know I feel i know what I am doing, which is nice! Thanks!”

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“I love this! I am super paranoid about products and chemicals due to a serious illness in the family, and so I havent coloured my hair for a while because I want to avoid PPD adn I don't want to use henna. So happy with this - love the colour, no itch or stink, and the accessories are super cool and handy too. Colour is gorgeous and my hair feels amazing!”

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“The condition of my hair has improved so much. I love being able to change the colour that I order when I feel like a change. And because it comes once a month my colour is always tip top!”

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“I’m finally a proper redhead again! After having kids my red hair faded a lot & I couldn’t get the shade I wanted just right. Now I have it thanks to you guys! It would feel great in my soul... if I had one... 😉 👩‍🦰 ❤️ xxx.”

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“Fab,i now have shiny,beautifully coloured hair full of volume,healthy looking hair evaded me until I discovered Shade,thank you Marie.”

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“Absolutely amazing! I coloured my whole hair using shade ‘Chocolate Blonde.’ I previously had damaged bleach blonde hair but after using this my hair has felt so amazing and looks better than ever.”

The Shade 5 star review on 30th May 2019

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The Shade is rated 4.5 based on 2,130 reviews