The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,004 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,004 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

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“Amazing quality, great colours.”

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“'The Shade' is a fantastic company... Love the product my hair was so soft and glossy afterwards and the colour is very true to the images shown online... the support is fantastic as well, they are able to help with any hair colour issues. Will be recommending to all my friends and colleagues :-)”

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“This is the best colourant I have ever used without a doubt. Gorgeous result, full grey coverage, my hair is soft and shiny. A wonderful product.”

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“I received my Hair Colour pack in the post yesterday 💕 3 days after ordering. My husband coloured my hair last night. He felt like a professional with all the accessories ( brush bowl,cape etc... I love the oil and wipes, so there was no mess or dye around my hairline or on my ears. The colour today is amazing.. so shiny and Healthy looking, and my hair feels great. I recommended this to my friend, and she will be coming over next week to get my hubby to put it through her hair..💕”

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“The Shade’s premium salon-grade colouring kit certainly exceeded my expectations. After previously using permanent colour from a box without the desired results, I came across The Shade on Instagram. The trial pack came with everything I needed to colour my hair at a fantastic price. As you can see in the before pics, my hair had different bands of colour, lots of grey hair underneath, it was dry, dull and felt awful. I had my close friend who has been a hairdresser for almost 40 years apply The Shade, colour Bellagio and the results were outstanding. There was no chemical smell when the product was applied, no burning or stinging of the scalp either. My hair is now an even colour, 100% full grey coverage, feels super soft, looks shiny and smells beautiful. My close friend was so impressed with the quality, the colour and the results. I will definately continue to use The Shade and will highly recommend to anyone looking for a salon-grade quality permanent hair colour without the cost of going to a salon. I’m totally in love with ‘The Shade’ my hair is - Bellagio ❤️”

The Shade 5 star review on 1st February 2019

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“Excellent quality product and easy to follow, simple instructions. Impressed with the quality of sectioning clips and application equipment! The product itself doesn’t sting or burn like some can, and my hair was left smooth and feeling nourished - will buy again and have already sent friends to The Shade!”

The Shade 5 star review on 31st January 2019

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“I have black hair and it wasn’t easy so read all the articles in the blogs if you’re new to this. The smell wasn’t terrible though still slightly strong for me so prepare for some breath holding :)”

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“I am very happy with my first experience using Shade. My daughter and I had a "hair" day; she did mine;I did hers. Colour was beautiful, it was easy to use( even for ME), the kit contained very useful items. Only one small criticism and that was I found the hook on the end of the brush more of a hindrance than a help. If the colour lasts I shall be keeping my permanent order. Maree.”

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“I always end up with red or gold in the front of my hair even at the salon. Camilla guided me through what she thought would work and..... exceptional i love the colour and the product packaging. This is the best at home colour product i have ever used, why go to the salon when i can get better results at home with the Shade!”

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“The best decision I’ve made in ages. The shade was good to their word. Not only did I get the equipment I needed to colour my hair like a professional, the results were fantastic. I am very sensitive to hair dyes and have had some very bad allergic reactions. There was no problem with using the shade. Oh and I’m also saving a fortune. Thanks 🙏🏼 so much.”

Helpful Report

Thanks for your kind words Helen, so pleased you're enjoying using The Shade!

“Colour was nice, but no better than the professional brand I buy from Price Attack hair supplies. I feel it works out more expensive buying the Shade, so will continue with my large bottle of peroxide and professional tube of colour, which will give me 4 root touch ups from the one tube, and dozens from the peroxide. $25 for a tube of colour and a small sachet of mixer is ludicrous”

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“The colour was significantly different to what was shown online (much more than any expected amount for error with differing computer screens/lighting/etc). Used the colour 6.1 to slightly darken hair to a medium brown, the colour came out extremely dark brown almost black. Very disappointed.”

Helpful Report

Samantha, I'm sorry you didn't get the hair colour you were looking for. Please have a read of this blog: https://theshade.com.au/blogs/my-colour-result-is-darker-than-i-expected-why/ Our colour images online are accurate depictions of the colour, but there are other factors why your result is darker than expected. Also have a look at this blog on colour build-up: https://theshade.com.au/blogs/colour-build-up-is-the-worst/ If you would like some personalized help, please contact our colourist Camilla at camilla@theshade.com.au who would be happy to help you. I hope this helps!

“Really happy with this product, colour is exactly what I was after! My hair looks super shiny now! Love that it came with everything I needed as well! It was also really gentle on my scalp so perfect for my sensitive skin!”

The Shade 5 star review on 14th January 2019

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“The packaging and products in my package were beautiful however the colour that was matched with my hair was lighter then my actual hair and did absolutely nothing to my hair I'm so sad as was so happy to have found such a cleaver company”

Helpful Report

Hi Billy, sorry you didn't get the colour you were looking for. I have asked our colourist Camilla to contact you to help you out with a colour that will be right for you. Have a great day! The Shade team

“Exceeded my expectations, thank you!”

Helpful Report

“Only a real redhead understands the stress and heartbreak of having a hairdresser not understand ‘please stay true to my tone, please keep it real’. Our red hair is not just our hair ... it’s part of our soul and who we are. ‘Palermo’ is true to tone and keeps it real. It’s undone the damage a hairdresser did (‘no, trust me ... it needs more than just a refresh, you’ll love it!) and, after a couple of washes to settle it in, Palermo will restore my true tone. Covered my greys beautifully and the product is pure bliss to use. You really do need to sell the shampoo and conditioner as part of the range ... it’s just gorgeous. The photos shows my hair coloured about an hour ago, dried naturally. I’m 54 and it’s left it so lovely and soft ... and no ammonia stench! Love it, I’m hooked ... thank you.”

The Shade 5 star review on 10th January 2019

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“Absolutely loved my kit & colour! The packaging is beautiful, and I loved the quality of the tools. No nasty surprises with the colour, and it turned out exactly how I wanted. I am going to be experimenting with other shades too 😊 I love how I can use this product with confidence as a breastfeeding mother, as the ingredients are free from nasties. Not oy do I get a lovely colour, I get a hair treatment too! My hair is so soft, smooth, shiney and healthy. 💜”

The Shade 5 star review on 8th January 2019

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“I was delighted to discover that a quality hair colouring service had made its wAy to Australia. When I lived in New York, I used a similiar service and the results are far superior to the boxed colouring kits you buy in chemists etc. My initial experience with The Shade was a little disappointing as I had selected the wrong colour for my hair and had the dreaded red halo effect. I chatted on line with Camilla and she identified the correct colour for me and sent it out as soon as she could. Im very happy with the quality of the products and the excellent customer service.”

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“I dye my hair at home, in between salon visits, & there is NEVER enough colour in the store bought version. There was so much colour to completely cover my long, very thick hair, I was just astounded. This is the best find ever”

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“A deep and rich colour is the end result of the product. I am very happy with the results as I am very allergic to all other hairdyes and after the first use I did not have a reaction. Thank you to The Shade.”

The Shade 5 star review on 28th December 2018

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The Shade is rated 4.5 based on 2,004 reviews