The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 2,004 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 2,004 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 92%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 30th June 2025

Evonne R

The Shade 5 star review on 25th June 2025

Heather P

558

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Best customer service ever!! I had some curly questions and hair challenges and I got lots very helpful information from their colourist, leading to a great colour choice for me that helped me get a great colour. Loved using the salon bit and pieces - helped make it manageable, felt very professional and I love my new colour!!”

Helpful Report

“This is easily the best home colour I have ever used! The grey coverage is better than any other brand I’ve tried and I love the ‘set and forget’ ordering.”

Helpful Report

“I have never dyed my hair before but I am so happy with the results. The Shade made it quite easy and I love the colour! It was all such a seamless process and now I can't stop looking at my new hair colour!”

Helpful Report

“I love receiving my color every few weeks, just in time for when I need to cover my grey sparklers.. not all that easy to apply by myself but luckily my sister (who also has a subscription) and I do each other’s hair. Great work guys!”

The Shade 5 star review on 24th March 2019

Helpful Report

“Can't use it unhappy did patch test huge rash .”

Helpful Report

Hi Debra, So sorry that you had a reaction to one of the ingredients in our colour, but I'm so glad you did the patch test. Thanks for trying The Shade, and once again we've very sorry that it didn't work out for you. Wishing you all the very best! The Shade Team

“I’ve just used your product for the first time and very pleased with the result I have thick,course,grey hair and it covered very well. I’ll be interested to see how long colour lasts before fading. Cheers. Trish”

Helpful Report

“I am so happy that I started using "The Shade" I am saving so much money and my hair looks great. You can tell the quality of the product the first time you use it.”

Helpful Report

“Wasn’t sure what the result would be, but I was after a more ashy blonde as my blonde was starting to look a bit brassy. So I tried the San Remo after consulting with Camilla. The result looks like ive had a toner put on my hair - it’s definitely more ashy so it has delivered. Also my hair feels lovely. Will continue using 😊”

The Shade 4 star review on 22nd March 2019

Helpful Report

“I could not be happier with THE SHADE colouring system. the products are beautiful and well thought through - and the results are spot on. I was searching for a quality product to use at home - because salon colours were long, boring, expensive - and irritated my scalp! I will never use anything else- and even recommended them to my hairdresser!”

Helpful Report

“I tried the Shade on the free trial to see if it suited my hair as it was getting so expensive going to a hairdresser. I loved the results and I am now on the 4th delivery of my colour. It’s great and it has saved me hundreds of dollars not going to a hairdresser. I use number 9 light blonde, I get 2 lots because of the length of my hair. Thank you and I will continue to carry in with my subscription, I have recommended to friends.”

The Shade 5 star review on 7th March 2019

Helpful Report

“Love the colour options! It lasts me for a good 8-10 weeks. I would not use store bought colours again!”

Helpful Report

“The Shade is my on personal salon in a bag. I love this product and it's not only saving me cash at the hairdresser but my hair feels great. I have gone from a platinum blonde to chocolate blonde which has tones of gold and red through it. My first time colouring, I missed a section at the back of my hair but I contacted customer service and they sent me another pack promptly. I love my new colour and I am excited that I will receive another colour pack regularly to maintain this colour. I'm getting lots of compliments about my hair colour and it is far less damaging than maintaining the blonde I had not to mention far cheaper! Yay for The Shade and Yay for me!”

Helpful Report

“Colour didn't mix well (still chunks fo colour) and was quite thick. Quite drying, did not leave my hair feeling soft. Not a natural colour (Palermo), redder than the photos. Instead of a quality colour product you get a regular hair colour and developer plus lots of extraneous items, a placemat to mix on, a hair cape, shampoo and conditioner in those annoying tear off packets. If I'm paying $24.95 for hair dye, I definitely will have conditioner better than this in the shower. Also, the maximum amount of time between subscriptions is 8 weeks? That's too close.”

Helpful Report

“I took advantage of the Shade Free Trial (paid $9 for postage still) - excited to try a 'natural' and 'sensitive' hair dying product. I did a patch test to check for allergies and had no irritation...however a couple of days later when I applied the product, the dermatitis on my face came up for the first time in years - I had a look at the ingredients on all the kit products including the barrier oil and shampoo and conditioner and was so disappointed to see 'parfum' and 'PEG' ingredients among other nasties. The worst part - the dye had absolutely NO effect on my hair - I followed the instructions to a tee (even leaving it on a little longer for a lighter result), and my hair colour (golden brown) did not change whatsoever!!! (Was supposed to go 'golden blonde'). Not even the tiniest bit lighter! :( Soooo so disappointed!! I wrote to this company and was simply told "Sorry you didn't get the results you had hoped for" - What about the results ADVERTISED? The cape also smells like extremely toxic plastic material. Not the natural non-toxic kit I was hoping for. However, having said that, I was pleasantly surprised by the fact my eyes didn't burn with ammonia and harsh chemicals like with most home dye kits. But I will definitely not be continuing with the subscription! $9 poorer, facial rash, and exactly the same coloured hair as before applying the dye.”

Helpful Report

Hi Amelia, the following is the email we sent you on January 2nd: Hi Amelia, Thanks for your email, and I’m sorry you didn’t get the result you were looking for. We have reduced the number of chemicals as much as we can, but unfortunately some are still needed in all products. Did you perform the allergy alert test (patch test) as we recommend? All of our products are imported from Europe which has extremely strict regulations. Once again, sorry you didn’t get the result you were looking for. Regards, Once again we are very sorry that you had a reaction. Unfortunately a very small number of people have reactions to chemicals found in hair colour. If you are looking for a hair dye with no chemicals whatsoever, I would suggest a henna product. We wish you all the best in the future! The Shade team

“Great so far! Good coverage and no smelly chemicals! I will need to fine tune my colouring but very happy for first time use.”

Helpful Report

“I used the product for the first time today and am so pleased with the result. My hair is soft and manageable and a beautiful natural colour. The bonus is that it has no unpleasant smell”

The Shade 5 star review on 19th February 2019

Helpful Report

“High quality product”

Helpful Report

“A really nice dye, great results and super easy to use. Two packs was more than enough for my hair which is thick and extra long. Unfortunately I am allergic to this dye aswell (patch test was fine) so I can't continue my subscription but otherwise I would!”

Helpful Report

“If there wasan option for exellent i would choose that. Outstanding services was so pleasant to deal with. To be honest I was a little worried about choosing a shade online. However cour is petfect. Also an addex bonus no awful smell or irritation. Extremely happy Thank you”

Helpful Report

“First time ever that my greys have stayed coloured. Gentle on my sensitive scalp. Lovely colour and shine. Really like using the brush to apply. Really happy with this product.”

Helpful Report

The Shade is rated 4.5 based on 2,004 reviews