Ulta Beauty Reviews

2.8 Rating 423 Reviews

43 %

of reviewers recommend Ulta Beauty

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Metrics

2.8

Based on 423 reviews

Shipping & Delivery
Delivery Methods	Courier, Postal Service
Average Delivery Time	Over 7 Days
On-time Delivery	Greater than 87%
Accurate And Undamaged Orders	Greater than 76%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Under An Hour
Customer Service	2.1 out of 5
Returns & Refunds
Returns Process	Could Be Better

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Ulta Beauty 1 star review on 11th October 2025

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I received my order. Two items ordered were buy 2 get one free. I did not receive my free one for either item. When I called, customer service was poor in assisting me with resolving. They apologized but said they were unable to help me and unable to send me the free one, for either item. Will not order items online again. And would discourage others from doing so. Very poor customer service. And the virtual chat assistants offered misleading and wrong information. They should not post buy 2 get one free if they don't honor this deal, misleading customers.”

Helpful Report

Posted 2 years ago

“I decided to order on line because of a promotion, so Ulta says to order 75 dollars worth of the product and you will receive a Kate Spade bag. Well 140 dollars later still no bag! I texted them , no one can help me. All I received was sorry have a good day. Horrible customer service! I will never shop there again!”

Helpful Report

Posted 2 years ago

“I got online to check to see if my local Ulta had my perfume in stock. They did. However, they were running a promotion for a free travel size perfume for online orders only. So I decided to order online. That was a huge mistake! They shipped my perfume and cancelled my free travel size gift because they were "out of stock". I asked them to send me a the other fragrance that was in stock and they refused. Then, a few days later, my tracking showed delivered to a dock. My delivery address is RESIDENTIAL. We don't have a dock!!! I contacted them again about the package being delivered to the wrong address, and they couldn't care less. They told me that it showed that the package was delivered successfully, so there's nothing they can do. I again told them that it's obvious that I didn't get it because it was delivered to a DOCK AND HOUSES DON'T HAVE DOCKS! So, the person said they would escalate the problem for me to internal services. The very next morning, I have an email that they sent saying that the package shows it was delivered successfully so there's nothing they can do. They didn't even look into it! The email was sent within an hour or two after they escalated the situation. I called again this morning and they said they would escalate it again. They are giving me the run around and I have a feeling that I just lost $170 for nothing. I am disgusted with Ulta and will NEVER shop here again if they don't make this right.”

Helpful Report

Posted 2 years ago

“I order some foundation and paid extra for same day delivery. If you do this Ulta used Door Dash a third party vendor fur delivery. I was ok with this received a text in the time and name of driver. Then I got another text stating my order was delivered. Check for my package outside my door no order. Called the number that was provided for the Door Dash delivery driver and could not communicate with him because he only spoke Spanish. I had to go to my neighbor to have him communicate with the driver to find out they were at the wrong address. My issue with this is why send a driver who can not communicate with the customer. After calling Ulta customer service I explained what happened and they tried to tell me my order never shipped and it was on back order. Basically calling me a liar like I never received text messages or talked to the driver. BEWARE DONT ORDER SAME DAY DELIVER!!! Ulta should consider using a different service that don’t make them look bad. In the end I was told that I would be completely refunded 3-4 days.”

Helpful Report

Posted 2 years ago

“I ordered brow-tinted volumizer on line oct 30. I came to the store oct 31 and realized my driver's license was at home because I had a zoom call with the government TSA. Subsequently, the store at Easton Town Center would not let me p/u my purchase due to the policy of Ulta--that I would have needed my picture ID. I realize that the email to confirm said "show your pictured ID" but did not say Picture ID needed to p/u nor did I realize I did not have my ID w/me. I showed them my Medicare card, Facebook, Linkedin; Geez, I am 69 years old --and as an entrepreneur--I would have taken the word of a good client. It was an error--they could have asked me to send a copy of my ID when I got home. I called Customer Service to cancel and they would not until 6 days. nothing else. I am very dissatisfied with this. While I understand that for the most part, it is important to have rules--but in this situation, they should have "bent the rules". I spend considerable $s on beauty products and will prefer now to go w/Sephora instead of you due to this inconvenience. I rarely have time to p/u products live. SueK Columbus”

Helpful Report

Posted 2 years ago

“I shopped with a 5x points offer. My points weee not added to my account so I called and emailed. 30 emails later 5 phone calls and a month later and they are no help. They keep replying saying we are so sorry!! But do nothing!!! I will shop at Sephora from now on”

Helpful Report

Posted 2 years ago

“Hair stylist misinterpret the client requirements for a highlight. Not happy with the final service. Definitely not coming back, please know not all stylist are the same. O\”

Helpful Report

Posted 2 years ago

“Here it goes ya'll...... If I could give you a ZERO on Google Reviews I would. Today was the 1st and last time I will EVER shop at ULTA. For my birthday I received several gift cards for your store. I attempted to place an order, but your system or policy does not allow for more than 1 gift card purchase per transaction. Why? Who decided this? So I was forced to do separate orders to use my cards. Order #1, went through just fine. Order#2, you charged my bank card and my gift card but did not process my order. So I have to call (3 times I might add) to speak to one of your home-bound customer service agents who basically could not be of assistance. So not only did I have to place more than 1 order, and call more than 1 time, but I am told now I have to wait 3 to 5 business days for the $ to return to my bank and to my gift card??? I needed my products today, not 3 to 5 business days from now. You guys have completely ruined my birthday and given me the worst experience I have ever had. I have NEVER had to do more than 1 transaction for any store to use THEIR gift card! This is ridiculous, a waste of time and energy, and in the end, nothing will change because you are a BIG company, and I am a il person whose $250 does not mean anything to your billion-dollar industry. From one of your "could've been" customers you take for granted. Bb Rivera”

Helpful Report

Posted 2 years ago

“This Website is total scum. I've encountered an error during checkout twice, resulting in the failure of my order completion. However my account was charged for $42.89 every time. Adding to the frustration, the support team seems to be conveniently ignoring my ticket, so it is impossible to get a refund. This experience has led me to waste nearly $86 for absolutely nothing. If you have extra funds, I'd strongly advise considering a donation to charity instead. Otherwise, you might find yourself falling victim of Ulta Beauty scammers.”

Helpful Report

Posted 2 years ago

“This relates to the store in Broken Arrow off Hillside Drive and happened today around 1:30pm. Worst customer experience. The person that waited on me was wearing a plain white t-shirt and was telling the man two registers over that he was cheating on her. She completely ignored her when I asked her two questions. She tried shoving all of my products in a tiny bag and I asked her for a bigger bag and she said the next bag is too big. I told her I do not want those products spilling out all over my car, which they would and to please give me a bigger bag. A cashier should be listening to the customer, not flirting with the man two registers over and she looks like she just rolled out of bed. Additionally, I could not try the new Billie Ellish perfume because it, as well as several other perfumes were either empty or missing the spray nozzles.”

Helpful Report

Posted 2 years ago

“I am so done with ordering online from Ulta. I'm used to lasership or whatever joke outfit they use for delivery leaving my box on top of the mail box or under a tree next to the mail box or in the creek. But this time I only received 4 of the 9 items I ordered. 3 of the 5 missing items I paid 80 dollars for. I called their customer service number and nothing against whomever I just spoke to, I think she's sending replacements and then she offered a 15 dollar gift card for the free gifts with purchase she can't send, and I politely declined, because I would actually have to go into a store to use the gc and then get followed around like I'm stealing with 10 people asking me a hundred times "can I help you find anything?can I help you find anything?can I help you find anything? Ugh. Break-ups suck but I'll wipe my tears and move on goodbye Ulta”

Helpful Report

Posted 2 years ago

“I was disappointed with my haircut, the stylist botched my haircut in several places, he indicated that he had been in business for over 30 years, based on his statement I thought he knew how to cut my hair but unfortunately he made a total mess. Cutting my hair wet was the first mistake he made and that was a concern I had .But I truly believe he was capable of cutting. I left him and had to find another Barber to clean up the back of my hair because of the mess that was made. I will never visit Ulta Beauty and will continue to share this information with my neighbors and friends. Disappointed and saddened by this experience. 4/21/2023 1:00 pm appointment.”

Helpful Report

Posted 2 years ago

“I used to like Ulta but not anymore. First they cancelled my hair appointment 20 minutes before my haircut and so I rescheduled for 3 weeks later. Then 2 days before my rescheduled appointment they rescheduled my appointment for a different day and time without my permission. I will never go there again.”

Helpful Report

Posted 2 years ago

“I purchased the T3 1 1/4" Voluminous Curls Convertible Barrel for my mom for the holidays. Ulta was having a great Cyber Monday Sale, but I had ordered the wrong size and was just looking to exchange for the 1" barrel. That shouldn't be too hard right? WRONG. Since the curling iron is not in stock and no longer the same price, they aren't willing to order it in the correct size and price match? I also work retail and understand the limitations of ordering online, however, not in this scenario. I called customer service and spoke with representative Adrian who was rude and wouldn't let me get a word in. It took him to the end of the phone call to finally ask for my order number. I called back later after speaking with one of my local Ulta Beauty stores (who told me to call back as she thought they didn't seek correct action). I spoke with Dominique, who was very kind and tried to help me find a solution. I am now waiting to hear from my local Ulta Beauty on the next steps. Hoping Ulta will rectify this and hope I can later leave a better review.”

Helpful Report

Posted 3 years ago

“Ulta sent a catalog to my address for someone who moved away about 10 years ago. Customer Service would not allow me to stop the mailings, because I am not the customer. They wanted MY account data, which I refused. I have gone through live chat, emails and messages on Facebook, but after DAYS, no one will remove the person from the mailing list for such a simple request. This is the worst business practice I've ever run into.”

Helpful Report

Posted 3 years ago

“Went in for some products the cashier asked if I wanted to save a little more by opening up an Ulta card with them. I thought no big deal sure I've done that other places why not? WARNING WARNING WARNING The girl didn't confirm my billing address and failed to tell me that the Bank they deal with does not accept POBOX as a billing address. I never received the Card, or a bill. I am trying to get in touch with their management and that itself is another disaster. Do yourself a favor and, KEEP AWAY FROM THIS UNPROFESSIONAL COMPANY.”

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Posted 3 years ago

“I love Ukta and their products, however, I will start ordering through a retailer who is not contracted with Lasership as their delivery service is horrible. No direct communication with an actual person after marking my package as out for delivery 4 times and delivery attempted times each of which I was home and able to recieve my package. Furthermore, a signature was not required, so I really don't know what the hold up is. I am a person who loves the truth... someone dropped the ball? Cool... just TELL me that and stop the frustration and confusion.”

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Posted 3 years ago

“Damaged product on delivery called customer service to not be able to anyone who speaks proper English and rude. Refuses to send out new order or refund my money”

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Posted 3 years ago

“The cashier wax extremely rude at this location Palm bay rd , her name is Irene and I was standing there waiting to pay nobody else was on line the cashier was talking to another employee for a long time about her car issues and finally she charged me . She didn’t even say thank you after I finished paying worst costumer service ever is like iam doing a favor buying from there .”

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Posted 3 years ago

“The employees are EXTREMELY rude, when I walked in, I was not greeted but scolded because I parked in the Curbside Pickup stall, (there were two empty stalls on each side. But I committed a cardinal sin by parking there. I can't believe companies like these (brick and mortar) can stay in business with employees such as these. The employees are so unhelpful and rude. If you don't look like them or have a full face of make up on and dressed up they really have no reason to be friendly to you. It's astounding to me that the employee found it more important to worry about the curbside pickup stall rather than greeting a customer who took the time to come to their store. I worked at Nordstrom years ago and was taught the value of customer service, perhaps the Ulta employees should take a class. The fact the employee felt it necessary to worry more about a curbside parking stall rather than help a customer who drove there, found a place to park, and walk into the store ( I most likely would have spent more money ) is needless. It completely ruined my otherwise good day. I felt like I just didn't matter, useless, irrelevant. I love the products Ulta has, but I left feeling depleted and sad.”

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Posted 3 years ago

Ulta Beauty is rated 2.8 based on 423 reviews