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Collect & Display Attributes

Collect actionable data from product and company review invites with additional questions. Enhance the shopping experience, drive personalization at scale, and improve product performance with Attributes.

Product Reviews

More Actionable Data

Unlock valuable product information on sizing & fit by gathering customer feedback, empowering informed purchases and product enhancement

We need to be able to continue to push the boundaries in terms of research and product development. So not having direct access to those reviews and additional data points would be a hindrance.
Matt White
MAAP - VP of Marketing
Read Case Study
Review Invites

How Attributes Work

Add custom questions when collecting product & company reviews and uncover valuable insights. Collect attributes for all aspects of your business as well as the customer.

Customer Attributes

Ask brand-specific questions like skin tone for beauty brands or taste preferences for healthy & complete food.

Product Attributes

How well do products fit according to size? What’s the customer’s take on quality? Do they perform to the expected standard?

Company Attributes

Would the customer buy from you again? Would they recommend you? How satisfied were they with delivery times and packaging?

Publish Attributes

The data you collect can be published alongside customer product reviews and used as filters to help customers align themselves better.

Segment Audience

Customer-First Data

Understand purchase intentions with attribute data and feed that straight into Klaviyo to enhance its segmentation capabilities. Attribute data will help you send relevant recommendations to existing customers and boost growth through better customer experience.

SUPPORT

Frequently Asked Questions

Find answers to frequently asked questions about REVIEWS.io to help you better understand our features, services, and how we can support your needs.
How do Attributes make reviews more useful to customers?

Attributes help shoppers find the most relevant reviews by adding structured context - like fit, quality, or usage. You can publish this data as filters or display it alongside reviews, helping customers make faster, more confident decisions.

How do Attributes help improve my products or operations?

Attribute data gives you clear feedback on product performance, shipping, satisfaction, and more. These insights help reduce returns, refine product descriptions, and prioritise improvements based on real customer experience.

Can I choose which Attributes to collect?

Yes. You can customise Attribute questions for product, company, or customer reviews to suit your brand and goals. We also provide pre-defined templates with best-practice questions, so you have a benchmark to start from and adjust as needed.

How are Attributes collected from customers?

Attributes are gathered through review invites. After leaving a review, customers are prompted to answer extra questions that provide deeper context about their experience.

Where do Attribute answers appear?

You can publish Attribute data alongside product reviews, display it as filters on your site, or feed it into tools like Klaviyo to build smarter customer segments.

Can Attribute data be used for personalised marketing?

Yes. Attributes integrate with Klaviyo and other tools, so you can use customer answers to trigger more relevant product recommendations, loyalty flows, and win-back campaigns.

Are Attributes only for product reviews?

No. You can add them to product, company, or service reviews. For example, company reviews might include “delivery speed” or “customer support” ratings, helping you capture consistent, structured CX insights.

Will adding Attributes reduce review completion rates?

Not at all. Attributes are designed as quick follow-ups after the review is submitted, so they don’t block the customer from finishing. Most merchants find response rates stay high while gaining much richer data.

Gain A Better Understanding Of What Your Customers Need