Build trust at the first point of contact. Google.
Over 70% of all online purchasing journeys start on Google. Because of the huge competition on Google Ads cost per click (CPC) rates have risen dramatically over the past 4 years.
According to Google, having seller ratings can increase your click-through rate (CTR) on your text ads by as much as 17%. Improved CTRs are just the start. In addition to more clicks, seller ratings can also help you improve your quality score, decrease your cost-per-click (CPC), and improve the quality of leads visiting your site.
Boost the performance of your Ad campaigns.
Google PPC experts know that having Seller Ratings is one of the quickest ways to boost conversion and optimize the performance of a campaign. A good Google seller ratings score can help you stand out from the competition, bring more customers to your site, and ultimately drive more revenue for your business.
Google stars have helped us improve the performance of our Google campaigns.