About Nosto
Nosto brings solutions for online marketing automation for the global e-commerce industry.
The company’s platform-independent SaaS solution enhances customers’ online shopping experience by enabling personalized product recommendations in real time. Its plug and play solution makes the technology easily accessible to online stores of all size, automating marketing activities and increasing conversion, customer retention and store revenues as a result.
Nosto’s first customers include leading brands like Angry Birds, Intersport, JOY, Reima, Outnorth and Sanoma’s Huuto.
Use cases
- Filter recommendations based on review data
This allows you to control what recommendations appear based on how they’ve been rated by past customers. You can choose to only display products with a minimum star rating and a minimum review count. For example, only show products with 5 stars and 10 reviews or more. This means the products recommended won’t just be unique to the customer, they’ll also be highly endorsed by people just like them.
- Use review data for category merchandising
With Nosto’s Category Merchandising feature, you can apply sorting rules to list products in a certain order in category pages (according to Nosto’s own research this is where 70% of sales originate). So with review data, you can promote the products that have proven the biggest hit with past customers at the very top of category pages.
- Monitor product performance in Catalog Explorer
You can also use review data as a filter in Nosto’s Catalog Explorer. This feature allows you to track key product metrics to make better catalog decisions. For example, filtering products by star rating allows you to see which items have been poorly received, so you can remove them from any future stock orders. Whilst this use case isn’t exactly linked to personalization, it's an incredibly useful feature to have.