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Smile.io exists to help businesses make their customers happy.
We allow businesses to create fun, on-brand, and easy-to-use reward programs. Smile.io integrates with eCommerce platforms like Shopify and BigCommerce, among others, and also provides developer tools to create the world’s most engaging reward programs for any business.
I’d say loyalty and rewards are more important than discounting. If you can successfully build a brand loyalty program that truly gives value to customers, it drives your lifetime value up and increases your profitability, whereas discounts are a way of sacrificing margin to try and convince people to shop with you. While discounts may get people through the door, rewards really build an ongoing relationship.