Aviva Reviews

Name: Aviva
Rating: 2.05

2.1 Rating 675 Reviews

25 %

of reviewers recommend Aviva

Company Reviews

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2.1

Based on 675 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.2 out of 5

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info@aviva.co.uk

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Aviva 1 star review on 17th October 2025

Samantha Wright

Aviva 1 star review on 18th September 2025

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Kate Marcus

Muriel Herrara

Anonymous

Anonymous // 01/01/2019

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“Shocking customer service. Been trying for almost 8 weeks to close a Bond account but still to no avail. Spoke to about 20 different people spent hours on calls, no reply to emails not even a reply from the complaints department they don't even open the emails. Worse customer service iv ever received from Aviva and will never recommend them.”

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Posted 1 year ago

“Travel insurance from nationwide absolute rubbish. They used to use UK insurance who were great and helpful. Now they use aviva who are totally rubbish . Call centre just trying to be difficult at every turn. Am thinking of canceling my bank account I'm so annoyed. Will never use aviva for anything now”

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Posted 1 year ago

“I applied for a claim to cancel my holiday, but only for half the cost (just the flight) due to medical reasons. I was asked to provide a letter from my GP, which I did, yet my claim was still rejected. The reason given was that the GP should have explicitly stated I was "not fit for travel," even though the letter detailed my illness and its cause. If a doctor confirms the illness, there should be no need for further confirmation regarding fitness to travel. I paid for the GP letter, but my case was still denied. This is extremely disappointing and feels unfair coming from Nationwide Travel Insurance. I have been paying monthly fees for years without making a claim, and now, when I need assistance, my claim is being rejected. Additionally, as Nationwide uses Aviva as a third-party insurer, it seems they are not handling claims fairly. I'm very unhappy with the way this has been managed.”

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Posted 1 year ago

“Weeks of waiting and not a very nice person dealing with the issue and very patronising and impolite... Today it's the 42 days since I made the claim. Awful experience.”

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Posted 1 year ago

“Very good price”

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Posted 1 year ago

“Easy to purchase, well known company. Just joined 3 days ago. Customer service or ease of claims process unknown as yet. Extras are a reasonable price.”

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Posted 1 year ago

“They are too expensive”

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Posted 1 year ago

“Aviva cannot be trusted. They create their own review websites and do shady deals with website hosts to display 5/5 reviews. Go to any other unrelated review website and, for some strange reason, the reviews are very poor. You'd think this would be illegal, but no.”

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Posted 1 year ago

“Awful experience, if a car drives on wrong side of road into you, but is with same insurance company, they settle it as a 50/50 fault, and they will refuse to look at black box, police reports, first on response, they admitted they won’t look into it even tho the drive admitted fault Extremely unhappy with this insurance company”

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Posted 1 year ago

“I have always had a good experience with Aviva but now it has turned its customer service over entirely to chatbots it is impossible to get answers to anything that is not on its basic matrix of questions.”

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Posted 1 year ago

“Tried and got a home insurance quote online, had a couple of queries. Phoned several different tel nos all answered by the same robot with very limited options. Tried giving first 3 digits of quote BLANK , then tried live chat none of my questions answered adequately, asked to speak live, got number back to robot DISGUSTED.”

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Posted 1 year ago

“Excellent cover for car insurance and price”

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Posted 1 year ago

“Very good and happy with super fast service”

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Posted 1 year ago

“If we could give no stars we would. Been waiting two months for a drawdown ln pension.....looking into it, will send form, Apologies etc, give us till .......ABSOLUTELY NOTHING!!! It's our money, we want it. Speaking to them daily now. Disgusting”

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Posted 1 year ago

“Proper scam says £5 soon as the clown rings you goes up by x5 lovely, the customer service people are rude an pushy leave properly or valuables don't set up this, stay well clear especially this company,”

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Posted 1 year ago

“Diabolical company. Home insurance, earthquake damage in 2008, they lied and denied fir 2 years, then dis some work, discovered 7 years later that the work they had done was causing even more problems than before they had done the work. Their staff told numerous deliberate lies and called me elderly and difficult because I'm not a dimwit. Twisted the story to the Ombudsman who consequently made a decision on the wrong complaint and wouldn't recant. Still lying and trying to dispute most of the repairs needed 16 years later demanded their paperwork which revealed the extent of their duplicity. They pass you on to a new employee when you have defeated all the arguments of the previous one so that you have to start all over again. Delay, delay, delay is their stock response to avoid their legal responsibilities.”

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Posted 1 year ago

“WARNING ⚠️ WARNING ⚠️ WARNING ⚠️ DO NOT TAKE A PENSION OUT WITH THIS COMPANY, paid in for 35 years and trying to get anything back is nearly impossible, they think it their money and iam not intitled to it ,complete joke”

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Posted 1 year ago

“Very good and very easy insurance company to buy any insurance”

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Posted 1 year ago

“Suffered post viral myelitis, destroying life as it was, and preventing all future employment,with no cure. One in a million occurrence, in fact probably one in 10 million. Not covered, they said, it isn't mentioned in the list, even though it's linked to myelitis optics, which is . Premiums a waste of money. No stars at all if that option was available.”

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Posted 1 year ago

“Great service Great communication”

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Posted 1 year ago

Aviva is rated 2.1 based on 675 reviews