Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,434 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,434 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 5 star review on 21st September 2025

552

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Satisfied for the service even if it was online, the delivery was on time. Great service!! Thank you.”

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Posted 4 years ago

“In the last month I have made two online purchases with Sports direct. Your website was easily navigable for both items with the filters particularly useful. Both items were due to arrive with about seven days but both arrived with three. This was unexpected but gratefully received.”

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Posted 4 years ago

“Ordered a shirt for my son, selected the right size on the web site, sent an email of the order stating it was the wrong size! Emailed the company to change the size before order sent out, you stated unable to change the order or cancel the order even though order hadn’t been dispatched, had to immediately return the item costing me nearly £10 in postage coat, will never order online with your company again”

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Posted 4 years ago

“Brilliant”

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Posted 4 years ago

“Ordered a pair of trainers over a week ago and still not received them. Would not order again. Very disappointed considering the delivery charge prive”

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Posted 4 years ago

“One of our orders arrived without one of the trainers in the box. I'm still waiting for delivery of the missing trainer. That was 4 days ago!”

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Posted 4 years ago

“Very poor service needs massive improvement. The customer service team on twitter helped massively and need a customer service contact number for people with social media”

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Posted 4 years ago

“Still not delivered - maybe consider a new courier service”

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Posted 4 years ago

“I recently ordered my daughter a bike from yourselves online which was delivered yesterday. Firstly, when I collected the bike from the neighbour it was wrongly delivered to, as my address was clearly documented on the order and the delivery driver had made no attempt to deliver it to my address, as I was home all day and I have a ring doorbell which shows no one had attempted to access my property. I then noticed that there was a price sticker on the box of the bike which states that the bike should have been sold at a lower price than I actually paid for it on line ( this is both the original price and also sale price) even after using my NHS discount, I still paid more than the sale price on the box. As a customer, this is obviously very frustrating as it means that I had paid more than the product Is worth and therefore falsely advertising and overpricing the bike on line. I then went on to unbox the bike and some parts of it look like they have already been used, the handle bars were filthy and also the seated area. Considering we are currently in the midst of a pandemic, I do not at all consider this sanitary or acceptable. Overall I am rather disappointed and unhappy with the experience of purchasing this bike online with your company. I will attach photos of the issues I have raised.”

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Posted 4 years ago

“First order great service and very prompt delivery.”

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Posted 4 years ago

“The On-line shop certainly worked fine and the items were delivered speedily. So happy with all of that. However, even having the items delivered to a local shop for collection still invoked a £4.99 delivery charge on a £25.00 item. So I will certainly bear that in mind when next looking to purchase sports items on line as other companies tend to waive the fee if delivered for collection. I will also remember to click the "Do not email offers" box as I was inundated! with emails, so many I wasnt able to sift through them to see which one pertained to my delivery!”

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Posted 4 years ago

“The pruduct I purchased has not come to me for over a week. Enquired about its whereabouts. The reply was that it is cancelled. What a joke.”

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Posted 4 years ago

“Prefect service”

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Posted 4 years ago

“You sent the wrong shoes and cost me time in dong the return.”

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Posted 4 years ago

“Very nice shoe, exactly what I appreciated online I got. Delivery quiet fast. Looking forward to buy more stuffs from sport direct.”

Sports Direct 5 star review on 4th March 2021

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Posted 4 years ago

“Very pleased with Sportsdirect excellent service. Everything with supreme professionalism and attention to detail. I will recommend this company to friends anyday. Still can't beleive how simple it was to purchase what I needed and getting it sent to South Africa so quickly. Ten out of ten for Sportsdirect.👍”

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Posted 4 years ago

“Very pleased with my wetsuit and fast delivery. I do think that there should be a certain amount spend for a free delivery option though, as the £5 delivery charge makes me not want to order from this company very often.”

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Posted 4 years ago

“Was bought as a gift but he didn’t like the colour so I had to return registered at my own expense & wanted to exchange & pay the additional extra for a black one same size but returning the jacket registered cost me £7 so didn’t feel inclined to spend any more money on reordering a black one & paying yet again delivery charge as black more than returned red which I was happy to pay price difference!”

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Posted 4 years ago

“Excellent choices , brilliant service , kept well informed by email and delivery arrived right on time . Highly recommend this website”

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Posted 4 years ago

“Hopeless , customer service line rings out and no response to emails for a week . The trousers are missing from the ski suit and the fleece is a medium but has been wrongly labelled as a large , we want a large in the fleece and medium black Nevica trousers”

Helpful Report

Posted 4 years ago

Sports Direct is rated 3.7 based on 746,434 reviews