Iceland Foods Reviews

Name: Iceland Foods
Rating: 2.48

2.5 Rating 506 Reviews

35 %

of reviewers recommend Iceland Foods

Company Reviews

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Metrics

2.5

Based on 506 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Average Delivery Time	Next Day
On-time Delivery	Greater than 65%
Accurate And Undamaged Orders	Greater than 72%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.9 out of 5
Returns & Refunds
Refunds Process	Difficult

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Iceland Foods 1 star review on 16th January 2025

Anonymous

Iceland Foods 1 star review on 31st December 2024

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Lazy drivers and or insanely bad inventory management.. Missing over 20 items from my order today. Last Order came 3 hours late and everything was defrosted, AVOID.”

Helpful Report

Posted 12 hours ago

“Dear Mr.Dhaliwal. The above order has not been delivered, but payment has been taken from my bank account. Your driver texted me from 07977 to say that he tried to deliver, but i was not in. He didn't try hard enough, as I was indoors all day. I rang him back three times and left answer phone messages to ask him,to redeliver, but he didn't have the courtesy to reply. I rang 02037 388 717 same day, but the man that answered was not bothered in helping at all and wasn't interested ( disgusting behaviour). When the food previously was delivered from Chingford the service from George and the staff was excellent, now at this other branch the service is reprehensible. The last few days I have been waiting for a phone call, text or delivery, but to no avail. I checked my iceland account today and the order is showing as delivered, which it 100% hasn't been. Please refund the oder amount to my account and close the account. My wive is in a care home with severe dementia and i havn't got time or patience to deal with the calibre of staff working out of this branch. Yours sincerely No reply after 6 days.”

Helpful Report

Posted 18 hours ago

“Placed an online order with Iceland that cost me £42.50, I had applied a £12 off voucher to the basket. Iceland failed to deliver a £10 item & instead of refunding me £10 for the missing £10 item, they refunded me £6.97. When questioned they said they apply discounts proportional to cost, per item. So the £10 item that we'd almost £1/4 of my order, took 1/4 of the voucher code... That is fine in theory, but in failing to deliver the item they didn't apply the voucher amount to the remaining items in the basket, so my £42.50 basket with a £10 item missing cost me £35.53. Iceland have stolen £3 from me & are refusing to refund it, even after having it explained to them in great detail. It is their error not to have the item in stock, I should be refunded £10 & they have flat out refused so far in at least 4 different emails between us. I'm absolutely appalled that they are willing to steal money from people & refuse to refund it.”

Helpful Report

Posted 3 days ago

“Don't bother my whole order went missing and was not delivered not they won't refund me or send me another order”

Helpful Report

Posted 3 days ago

“iceland on line from St Andrews especially is not the people you wont to talk too and let me tell you they never answer phone and when they do there so ignerant so and so you will boil over limit and end up soooo thrustrating you will loose the will to live oh and they are known not to answer phone”

Iceland Foods 1 star review on 16th September 2025

Helpful Report

Posted 1 month ago

“Very disappointed with Iceland’s online service. My order never arrived and it has now been over a week. Despite contacting customer service, no one has managed to resolve the issue—neither refunding me nor delivering my shopping. Extremely poor experience and would not recommend.”

Helpful Report

Posted 1 month ago

“Absolutely disgusted with Iceland, no wonder stores are geing closed!!. Placed a home delivery, as the easiest option. Half the items missing, when tried to call local store no answer all day, called head office all jokers, trying to resolve the matter. Was told local store will contact me and replace missing items - day 4 and still no contact, so I again called and was a refund will be made between 4-5 working days REF NO 04350619”

Helpful Report

Posted 2 months ago

“When in Iceland to do my shop expecting it to get delivered got to the Checkout and told the can't deliver today it's pensioners daythey don't deliver to my town so I just walked out and left all the shopping on the Checkout i've had deliveries from the shop before this is the second time it's happened in six months”

Helpful Report

Posted 2 months ago

“Went in there today ,there must be 100 freezers yet only one containing vegetarian alternatives Absolutely terrible in this day and age Remember This is why stopped going in there”

Helpful Report

Posted 2 months ago

“My local has moved to a warehouse but still only has one freezer for vegetarian/vegans, the Fry's stuff is vile,there's 6 cheese in breadcrumbs options and Fry's stuff , you have totally left us out do better I won't be returning!”

Helpful Report

Posted 2 months ago

“order didn't arrive when I was told it would it came the next day when I phoned the shop to complain i was told a load of rubbish as to why it wasn't delivered on time this is NOT the 1st time this has happened the Store was CATFORD they have absolutely no idea”

Helpful Report

Posted 3 months ago

“I purchased some stir fry beef strips that stated 10-15 mins. We could not even chew it, all we were left with, on the sides of our plates were chewed gristle pieces. I am absolutely disgusted and very disappointed. All that we could eat were the vegetables and sauce as it should have been a lovely beef stroganoff.”

Helpful Report

Posted 3 months ago

“I am writing to formally raise a complaint regarding persistent and unresolved issues with my recent grocery deliveries from the Stepney branch. As a paying customer and a parent of vulnerable children with special dietary needs, I have been left deeply frustrated and disappointed by the continued poor service and lack of accountability. 1. Missing Items – Order Value £139 On 28th June 2025, I received a delivery with 15 items missing, including essential goods such as bottles of water and food items I had carefully selected to cater for my children. I called the stall directly and was initially told by a gentleman that he had spoken to the delivery staff, who claimed I had received the waters. However, I only received 9 out of 10 bottles, and several other types of water were missing entirely, along with the bulk of my shopping. The only item they acknowledged was the water despite several items being reported missing. It is unclear why that was the only item referenced, and the rest of my missing goods were dismissed. This feels like a deliberate avoidance of responsibility. 2. Satursday Delayed Delivery – promiser Sunday Delivery Received but received on Monday. The delivery that was scheduled for Sunday was not received until Monday, with no prior notice or update and I wasnt home. The delivery simply turned up without warning. After the previous incident, I was understandably hesitant. I told the delivery driver, through the Ring doorbell, to leave the shopping outside, and I would deal with it which he did, placing it in a pram outside. 3. Ongoing Failures – Missed Delivery on July 5th This week again, on 5th July, I booked a delivery slot from 11:30am to 1:30pm, got up early to prepare and book slot, and as of 3pm, I am still waiting. I was told the shopping was “left in the warehouse” – a completely unacceptable explanation when I have paid for the items and secured a delivery slot in advance. 4. Impact on My Household I care for children with autism, and meal preparation has to be planned meticulously around their needs. Missing or delayed shopping causes extreme distress to my household. It is not just inconvenient – it’s harmful to my family’s well-being. These repeated failures are neglectful and unacceptable. 5. Concerns About Store Standards and Accountability Your customer service has been ineffective and unhelpful, with no clear escalation process or assurance that complaints are investigated properly. Customers deserve to know that: Complaints are logged and reviewed Staff are being held accountable Training is being provided where necessary Changes are being made to avoid repeated failings It is unclear if anything is being done behind the scenes, and from my experience, it feels like nothing changes. Staff clearly need training in product selection (e.g., sell-by dates), delivery handling, and customer care. Request for Immediate Action 1. Customer should get fast transaction to money in account when items are missing as the customer may not have the funding to shop anywhere else. 2. An investigation into why delivery was not fulfilled. 3. A written explanation to customer outlining what steps are being taken at the Stepney store to: Improve picking accuracy Prevent missed slots Address poor customer service 4. The option to select a different branch for deliveries going forward, given the continued failings at Stepney.”

Helpful Report

Posted 3 months ago

“My advice to the manager of Iceland is to try the food his stores are selling. ESPECIALLY the pork ribs all flavours 3 for £10. Very poor quality tough, no meat just gristle. Not happy.”

Helpful Report

Posted 3 months ago

“I visited an Iceland store in my town as I had seen something advertised online so thought I would try it. I don’t know where to start. The concrete floor is awful, looks like it hasn’t been cleaned a in very long time, the lighting is abysmal, too dark, the length of fridges make for very, very, long aisles just to get to the one you want. There was a large container of milk lying on the floor in the corner, there were bits of veg on the floor and every piece of fruit and veg for sale. was all I mean all in plastic bags. I don’t buy fruit in bags, it’s not very conducive to the fruit being fresh. The item I wanted was hidden away at the back of one of the fridges and was bashed about a bit. The place was gloomy so that I couldn’t wait to get out, awful dark and friendless place. There wasn’t one customer the whole time I was there.”

Helpful Report

Posted 3 months ago

“The bulk of my order was missing and I was asked by the delivery person to be speaking with managers or call customer service myself in the morning as if it was my error to solve All I wanted was a refund which I had to repeat like a broken record but no, apparently I needed to solve it myself on top of not having had my delivery Horrible service”

Helpful Report

Posted 3 months ago

“Iceland delivery, items always replacing with cheaper items when not in stock, Don’t buy any item that is fresh always only have 1or2 before its out of date, this isn’t a one time thing, 9/10 happens, once I had bacon was out of date on delivery with a yellow sticker reduced, Iceland need to look at there process and training for there pickers, it’s not there though this is what they have been trained by the duty manager,”

Helpful Report

Posted 4 months ago

“shocking, sent out of date food by the time CS had responded food had been disposed of so they wouldnt help. this is a reoccuring patten recently where poor date or oos food has been sent, i am now 100% never shopping with iceland again”

Helpful Report

Posted 5 months ago

“Have been told twice by customer support that I would recieve my money back for an order I placed but was never delivered..that was on the 2nd of April..I am still waiting but I do regard this as theft by this company...Will never shop there again and I am considering a prosecution for theft...”

Helpful Report

Posted 5 months ago

“Never have enough stock and been this way for years now. As a disabled parent I put my faith in iceland and everytime I've been let down. Shame on u iceland, never been soooo disappointed with a store ever.”

Helpful Report

Posted 6 months ago

Iceland Foods is rated 2.5 based on 506 reviews