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Word of Mouth has evolved over the years, forming online reviews, with more and more people taking to their keyboards to discern a business' reputation as a seller, as well as leave their own two cents worth. We believe this Word of Mouth is integral for businesses to solidify their position as market leader, offering our solution to set those businesses head and shoulders above the rest.

Why did we start

We were tired of seeing review platforms charging extortionate amounts for limited review features, tying businesses into long-term contracts, and quite frankly ignoring those businesses' needs.

We built a solution to put our clients at the heart of everything we do, to help businesses like yours monitor and grow their online reputation through the power of review collection, publication and management.

Our bespoke plans can be tailored to suit any business' needs, both large and small alike. You wouldn't walk around in ill-fitting shoes which damage your feet, so why be shoehorned into a plan that doesn't work for your business?

Our mission: Fair pricing, no long contracts and industry-leading features - for everyone.

How We Started & The Promise was founded by Callum McKeefery with his wife Nikki Albano at their kitchen table in 2010, both acting as developer, designer, and sales and marketing directors in its early days.

Since then, has grown to not only expand our client base, but our teams across the world.

Google Licensed Review Partner

We are a Google Licensed Review Partner, which means we enable businesses to see their shiny Seller Ratings in Google, and demonstrate on-site to all shoppers their reviews are collected with a trusted site.

We believe in honest, genuine content, helping to not only amplify a business' reputation, but to also protect them from unjustified or fake reviews. Businesses can exude brand trust and leave shoppers well informed, and customers can breathe easy knowing their genuine feedback will not be stifled.

Meet the Team

Our company is filled with people who care about the Reviews solution, and your business. We pride ourselves in offering dedicated and custom support, putting our clients at the core of our platform, in order for those businesses to put their customers at the core of theirs.

Callum McKeefery
Nikki Albano
Tom Goodwin
Robert Gamble
Don Kvasys
UX Director
Matthew Johnson
Business Growth Director
Alice Greet
Support Manager
Simon Waters
Marketing Manager
Steph Cvetkovic
Head of Content
George Colledge
Bill Bailey
Salesforce Developer
Ryan Haddon
Luke Storer
Vedant Mistry
Florin Marina
Kehan Vale
Senior Sales Manager
Joe Santllan
Senior Account Executive
James Deokar
Senior Account Executive
Daren Stevens
Enterprise Sales Executive
Jay Spadafore
Sales Development Representative
Vilash Mistry
Account Manager
Abdi Ibrahim
Account Executive
Lewis Finch
Account Executive
Hitesh Bhatt
Customer Success Executive
Ciaran Campbell
Sales Development Representative
Nancy Ruiz
Customer Success Executive
Andres Rivero
Customer Support Executive
Frank & Doris
Office Entertainers

You could be the next Reviews team member helps businesses to enhance the power of their customer's voice to increase sales and brand trust using our advanced review platform.

You will join our growing team in either our Leicester based head office, California or Sydney.

If you would like to apply to ones of our available positions, please send your CV to

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Customer Success Stories
Company's Goal
To find a platform able to offer them a vast amount of review requests, with the ability to help them identify brand advocates.
Requested Features
Unlimited monthly email invitations, A/B email testing, and advanced reporting tools.
Sports Direct have honed the perfect email invitation to send to their clients, and have collected the most Company Reviews over any other business in the UK.
Company's Goal
Reviews across Google, and an improved online presence.
Requested Features
Third Party review collection, SMS collection, Rich Snippet friendly Badges and Widgets, API customisation.
Reviews across Auto Trader and the web, stars in organic listings, doubled website conversion, and review conversion from 1% - 26%.
Company's Goal
Product Review collection with a cost effective platform.
Requested Features
A Fair and transparent plan, with Product Review collection and publication via on-site Widgets.
Increased on-page conversion, with an 18% uplift in sales.
Company's Goal
Stars in their Adwords and Google Shopping ads, and to actively answer and display customer questions on-site.
Requested Features
Seller Ratings in their Adwords, and Rich Snippet friendly Badges and Widgets on-site, including the Reviews Q&A Widget.
Over 4,000 organic impressions, and greater traffic and on-site impressions with their dynamic Q&A.
Company's Goal
Increasing their online review visibility by getting their reviews across Google and the web.
Requested Features
Third Party Review Management and Rich Snippet friendly on-site Badges and Widgets.
Greater click-through rates, increased on-page conversions, and an improved bottom line.
Company's Goal
Monitor their Online Reputation, and improve their review score on Third Party Review Sites.
Requested Features
Third Party Review Management, accessible Reviews Timeline.
Greater customer trust across the web with an improved Yelp score.
Company's Goal
Generate greater social proof with Review Photos.
Requested Features
Product Review and customer Photo Review collection and publication.
Enhanced customer trust with nearly 300 customer-generated review photos.
Trusted by the Finest
Build Trust In Your Company
Friendly service, no long contracts & no risk

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Alice, Customer Support

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