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Appliances Direct Reviews

4.2 Rating 6,616 Reviews
80 %
of reviewers recommend Appliances Direct
4.2
Based on 6,616 reviews
Shipping & Delivery
Delivery Methods
Courier, Own Driver
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 88%
Accurate And Undamaged Orders
96%
Customer Service
Communication Channels
Telephone, Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
3.8 out of 5
Returns & Refunds
Refunds Process
Difficult
Returns Process
Could Be Better
Read Appliances Direct Reviews

About Appliances Direct:

Appliances Direct offers a wide selection of over 6000 kitchen appliances including Range Cookers, Dishwashers, Washing Machines, Ovens and Hobs, all at highly discounted prices at Appliances Direct. We offer UK wide delivery, and an unrivaled level of customer service.Appliances Direct is the new name for Trade Appliances, the latest addition to The Easycom Group, parent company of Laptops Direct, Servers Direct and Direct TVs. As one of the fastest growing online retailers in the UK, Easycom

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Appliances Direct 3 star review on 21st August 2026
Anonymous
Appliances Direct 1 star review on 25th June 2025
Anonymous
Appliances Direct 3 star review on 30th April 2025
Rob Bruce
Appliances Direct 1 star review on 20th April 2025
Anonymous
Appliances Direct 4 star review on 10th January 2025
Penny Comley-Ross
Appliances Direct 1 star review on 11th December 2024
Ghoerghe Crisu
Appliances Direct 5 star review on 2nd October 2024
Michael
47
Anonymous
Anonymous  // 01/01/2019
“Would recommend, been great”
Helpful Report
Posted 5 years ago
“Good Product and good service”
Helpful Report
Posted 5 years ago
“Helpful service and quick delivery thanks.”
Helpful Report
Posted 5 years ago
“Fast an efficient service and very helpful staff on the phone”
Helpful Report
Posted 5 years ago
“Ordered a Motorola G9 Play phone from Appliances Direct but the next day i realised it did not have a Wide Angle Camera so i e-messaged App direct asking to cancel and i got a prompt reply back saying it had already been shipped so i was too late. After receiving the Phone i started a return and was given a return code and instructions by email. I returned the phone and was refunded 2 days after it got back to them so i am impressed.”
Helpful Report
Posted 5 years ago
“Excellent company and brilliant customer service, will definitely use them again and will recommend them to my friends and family.”
Helpful Report
Posted 5 years ago
“Damaged products delivered, faulty products delivered. Products delivered late. Unhelpful staff with no knowledge of the UK sale of goods act 1979 on the phone. Most of goods had to be returned, expect a lengthy wait for a refund. Avoid like the plague”
Helpful Report
Posted 5 years ago
“I telephoned the order in for a barbecue the gentleman on the phone was more than helpful so I ordered and I was kept informed as it took its journey to me,it arrived promptly and my partner and me are over the moon with it,will certainly Shop with this company again”
Helpful Report
Posted 5 years ago
“Excellent friendly helpful service and a good price. Cooked hood ordered and arrived the next day at no extra cost. Thanks.”
Helpful Report
Posted 5 years ago
“Good customer service.fast delivery.. item is the same ad in the picture.. my wife loves it..”
Helpful Report
Posted 5 years ago
“I have order a juicer, it was stated as A1 rank. Which means that ONLY the box should have been changed, and the item it self should be NEW. Yet the juicer parts has multiple scratches, one was broken. It was obviously a used item.”
Helpful Report
Posted 5 years ago
“We bought a Bosch Series 6 dishwasher. Appliances Direct offered the model we wanted at a very competitive price. Customer service was excellent; communication was brilliant. We were called by the driver about thirty minutes before delivery on the day we’d been promised and our old dishwasher was taken away for a small fee. No issues at all.”
Helpful Report
Posted 5 years ago
“I have ordered two different items recently from Appliances Direct (dehumidifier and 2 x fireplaces). I have found the service efficient and helpful, particularly with an item where a delay from the manufacturers was concerned (and known about in advance). Items were good value for money compared to other suppliers.”
Helpful Report
Posted 5 years ago
“Sadly I received a warranty card and instruction manual for a tumble dryer 😭 I emailed and asked for the correct info and was told there was none available?”
Helpful Report
Posted 5 years ago
“AVOID THIS COMPANY AT ALL COSTS - WILL NEVER DEAL WITH THEM AGAIN. I purchased an air source heat pump from Electriq (appliances direct) last year. I was of course drawn to them as their prices were significantly cheaper than other alternative, well-known brands. I bought one of their units as a cost saving exercise - what a mistake. Firstly - their salespeople on the phone sold me this as a DIY unit, telling me that I could install this myself like many of their customers. Not only was this completely untrue. If I had attempted to install myself (not F gas certified) I would have nullified the warranty (which by the way does not exist with this company). After paying an additional (and unknown cost) of an F gas qualified engineer to install of £400 the unit worked for a year. At just over year old the unit malfunctioned and broke. A probe failure caused ice to build up on the inside of the unit and sheared off a propeller blade. Secondly - I called Electriq about this problem - a clear malfunction with the unit. Bare in mind my unit has a 2 year warranty. They informed me that they could not send out an engineer and they would not pay for an engineer. Thirdly - I begrudgingly called out an engineer at my own expense. He informed me that I need them to send me a new probe and a new impeller. I called Electriq and they informed me that they no longer make the parts for this model and that I needed to PURCHASE A NEW MODEL! Fourthly - I reminded them that this was still under warranty. They said I must send in my installation certificate from the FGas certified engineer to validate the warranty - I promptly did this. They then dragged their heels for a week - claiming that they were looking into the matter. They then tried everything to worm their way out of validating the warranty, including; asking me to get the installing engineer to call them, they called the engineers company, they requested Refcom confirmation, their certificate number - all of which I provided. They then after one week of doing this informed me that my WARRANTY WAS INVALID BUT COULD NOT EXPLAIN TO ME WHY!?!? As you can imagine I was incensed by all of this. As a 'gesture of good will' they then offered me another outdoor unit at a reduced rate of £350. As much as I did not want to purchase from them, it was my cheapest and most convenient option to get back up and running again which I desperately needed! I then called back and told them I would like to purchase this outdoor unit. This was 8 days ago. They informed me that because it was a case it would have to be looked into. I did not receive a call back EVERYDAY FOR EIGHT DAYS after being promised one every day. On the eighth day (just now) I received an email. The summary of the email is this; "after reviewing your case we cannot offer you a replacement outdoor unit at a reduced rate. We would recommend you buy an entire new unit from us" - by the way this unit they have recommended is not at any reduced rate and it is significantly more expensive. In summary; Yes, Electriq had the cheapest product I could find. But there is a reason for that.... - Their sales team are happy to outright lie to get sales. - Their products are faulty. - They will not validate warranties. - Their customer service is appalling. When I initially asked some local engineers about Electriq and their products I was warned - sadly the lure of a cheap product and saving some money got the better of me. It has ended up costing me thousands of pounds in extra costs and the stress in trying to rectify this has been terrible. Yes, I will be taking matters further. I deal with small and large companies day in, day out in my job. I can honestly say Electriq (appliances direct) are the worst company I have ever had the misfortune of dealing with.”
Helpful Report
Posted 5 years ago
“From ordering to delivery first class ! No problems encountered and tap works well . Happy to recommend :-)”
Helpful Report
Posted 5 years ago
“I ordered my cake mixer at 11pm, paid for next day delivery, but I didn’t think it would actually arrive the next day, because I ordered so late, but it did! Reliable service, I’d order from them again.”
Helpful Report
Posted 5 years ago
“Customer service was excellent, price was very competitive, no negatives at all regarding Appliances Direct. only issue was DPD delivery even though my parcel stated fragile, it came very bashed about, and stuck together with gaffer tape !”
Helpful Report
Posted 5 years ago
“Arrived on time . As promised.”
Helpful Report
Posted 5 years ago
“DO NOT USE THEM WHATEVER YOU DO! We ordered 2x complete air conditioning systems, wall mounting brackets, extra pipe and their installation service and paid over £3,500 for the privalege. It was a pain just to order and I had to enquire 3 times and call and speak with two different people spanning more than a week before the order was finally placed due to their incompetence - this should have been a warning sign. Our order was finally placed 1 month and 3 days ago and at the time we were told the systems would be shipped to us and should arrive within the next week, and that installation of both systems would be within 2 weeks of the order date. Since then, we've had to complete 3 technical surveys - all the same every time as they keep seemingly loosing the answers and taking around 20 to 30 minutes each time! We've been given 6 delivery dates and 4 of these I've taken time off work to be around for the delivery only for the date to come and go and nothing arrives and no one contacts to rearrange or apologise - I've given up booking time off now! Every time you try calling them, you're on hold for a minimum of 20 minutes then find relevant people you NEED to speak with aren't around. A callback gets promised. I've lost track of how many callbacks have been promised and don't happen. That said, I've had 2 calls from their area code (01484) which I answer right away (1-2 rings max), then as soon as I say hi, you hear them and they hang up the phone!! Are they trying to prove internally on call logs they're ringing?! What's the point, nothing moves forward and you just anger your customers. Finally got a complaint in that's being dealt with by their "Head of Customer Service" (HeadOfCS a. t. buyitdirect.co.uk). Felt like things were going somewhere until you realise it's an endless inbox checked by loads of people who seemingly also don't care about resolution. Tried calling our complaint handler several times (Atif Iqbal) and he's never on shift. His team message him internally via Microsoft Teams and he responds to them to promise a callback and I've had the same promised by him on email too, and again... It never happens. To summarise; it's on you if you shop with them after reading this, you've been warned, they will mess you about from start to finish and I'd be amazed if you get your system, let along the installation. Also, they're a complete ripoff when it comes to installation costs.”
Helpful Report
Posted 5 years ago
Appliances Direct is rated 4.2 based on 6,616 reviews