Iceland Foods Reviews

Name: Iceland Foods
Rating: 2.50

2.5 Rating 494 Reviews

36 %

of reviewers recommend Iceland Foods

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Metrics

2.5

Based on 494 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Average Delivery Time	Next Day
On-time Delivery	Greater than 66%
Accurate And Undamaged Orders	Greater than 72%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.9 out of 5
Returns & Refunds
Refunds Process	Difficult

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Iceland Foods 1 star review on 16th January 2025

Anonymous

Iceland Foods 1 star review on 31st December 2024

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I have been shopping with Iceland Foods for over 20 years and in the past year there has been so many errors with my shopping, mouldy feta cheese, deliveries not happening as they claim they have already been which is definitely not the case! 6 pack of baked beans where the tins have been absolutely battered. Today they did not knock on my door as I am right next to the door, didn't even have music on or doing my housework so as I would hear them come and they left all my shopping strewn all over the place on my front door step which is absolutely disgusting. I called customer care and all they could offer was to collect the shopping and re deliver! What actually is the point of that. I will never shop there again the service and care has gone to pot.”

Helpful Report

Posted 2 years ago

“G........ from the Braintree store delivered my shopping and started by trying to hand me a really heavy bag of goods, when I declined stating a back injury would stop me doing so he waited until I turned with some of the articles to put them in my kitchen and threw the rest of the bag over the crates onto my floor at a 1 metre drop. This was quickly followed by the second bag smashing my shopping onto the floor. When I asked him to slow down he started shouting he had 4 mins to deliver, Tesco and Sainsburys drivers had 12 mins and generally was rude, confrontational and argumentative. When I said I would stop shopping at Iceland and go to Tesco he advised I could go there if a wanted he didn't care. When I stated if we all started shopping elsewhere he might be out of a job, his response was he was Icelands best driver and would always have a job. I phoned the store who replaced the smashed items and promised a call back (none came) I escalated the matter with Iceland who stated they'd come back in 24/48 hours (nothing happened). On the previous 2 orders items were missed and I had to call also. Mums gone to Tesco - I suggest if you live in the Braintree area you do too!”

Helpful Report

Posted 2 years ago

“bought some so called crab sticks today terrible worst iv ever tried wouldt be to bad bought 2x packs put 1 and half packs in bin even the cat wont eat them the crab must ad done a side step wen he made them”

Helpful Report

Posted 2 years ago

“I took up Iceland’s generous offer of 10% discount off my groceries on a Tuesday for the over 60s and I transferred my shopping from a rival supermarket. I have shopped at the food warehouse in Peel Park, Washington since the offer began. Up until today, the staff have been friendly and never asked for identification or for me to ask for the 10% discount I am 75 years old. Today I came face to face with a tattooed female bully called Courtney at the till who charged me full price for my shopping. I enquired on why she had not taken my 10% discount off my shopping 🛍️. She abruptly told that I hadn’t asked for it and therefore wouldn’t get it, I asked to see the manager and she begrudgingly then decided to refund the discount. What was her problem !! I would say she needs Customer Service Training at the very least. My previous supermarkets staff were Customer friendly and helpful and I will be going back. Iceland will lose mine and my families custom if they continue to employ staff like this. Mr Richard Walker Iceland CEO is promoting this offer, pity he hadn’t told his staff about it.”

Helpful Report

Posted 2 years ago

“Iceland Minted Lamb Chump Chops 300g I bought 3 packs of these giving me 9 chops (if you can call them chops). each chop’s maximum thickness was 1 cm on one side which I would’ve accepted. However, the other side of the same chop was less than a millimetre thick. It was a sliver(cut screw) and this wasn’t just on one chop. It was an all 9 pieces. When I tried to cook them up, the one side was uncooked because it was thick, and the other side was burnt, because it was so thin. I contacted customer services 10 days ago I sent them the photos of the barcodes and the pictures of the chops and I still haven’t got a refund for this and it all wound up in the bin. I’ve bought several shops with ICELAND but I think this is the worst I’ve ever had especially with regards to customer service getting back to me or refunding me. Not sure I’m going to be shopping with ICELAND because of this whole experience. Both Tesco and ASDA seem to do the same thing with much better quality and at least the chops are evenly cut. It was a really bad experience and I’m now £9 out of pocket”

Helpful Report

Posted 2 years ago

“Alongside my frozen products I bought some fresh meat, enough to feed a family of 4 for the week. It arrived with 1-2 days shelf life, when I complained and asked to return because we could not eat this within 1-2 days the customer service replied that 1-2 days is acceptable shelf life and not short & hope we shop again soon . Not a chance as I’ve wasted over £50 on food that will be thrown away !!”

Helpful Report

Posted 2 years ago

“Iceland is profiteering in this economic climate, most of Icelands food is more expensive than other retail outlets, purchased a Warburton loaf of bread today, recommended retail price is £1.20 , Iceland charge £1.45, can you imagine if they are over charging 25p on ever item they sell, what overcharged prices are the customers paying, Iceland needs to be Ashamed.”

Helpful Report

Posted 2 years ago

“So called customer service which is non existant odious and abussive rude obnoxious staff and a vermin of a thug sewer rat so called security guy who attacked and assaulted me one time for absolutely no reason whatsoever.”

Helpful Report

Posted 2 years ago

“FOOD WAS DEAD I WENT THEI AND THE SECURITY WAS EXTREMLY AGGRESIVE HE MADE DEATH THREAT SWHEN IRFUSED TO SHOW HIM WHATS IN MY SCHOOL BAG”

Helpful Report

Posted 2 years ago

“Iceland takeaway sweet & sour battered chicken have bought this for years you have changed recipe absolutely disgusting couldn't chew the chicken sauce no taste would not buy again”

Helpful Report

Posted 2 years ago

“Very poor online service main items didn't turn up and no chance of getting a substitute.”

Helpful Report

Posted 2 years ago

“Hopeless delivery service. Orders come wrong and custom support is non nowhere to be seen.. Take ya money and run.. AVOID..!!!!”

Helpful Report

Posted 2 years ago

“I did an online form on 02/09 making a complaint via your website informing you of the unprofessional security guard at your Holloway road branch. He would not let me exit the store holding me hostage, demanding to see what was in my bag which I refused as I hadn't purchased anything from the store. He was aggressive and would not move out of my way invading my personal space until I showed him! He then walked away without an apology once seeing I had a receipt from Morrisons in my bag for the three items I had. I asked him why he stopped me, he said store cameras picked me up even though I did not touch any items in the store! I was there to buy ice which a member of staff informed me was out of stock when I couldn't find it. I was in the store for a few minutes. I contacted customer services who informed me they didn’t receive my complaint which I forwarded to a team member from who I spoke to on the phone and emailed me back a reference number informing me that it would be sent to the store Manager. I heard nothing back and after a few more failed calls to customer services. I ended up phoning the store Manager explaining what happened and to read my complaint. I went into the store for the Manager to tell me that the guard had been working there for many years and he is not his boss and he will have a word with him and that he didn’t get my compliant saying a new camera system picks up people. What kind of camera system picks up on innocent people? I am disgusted that I was treated this way. As a young woman who shops at Iceland regularly I did not expect to be harassed with no proof! This has triggered my anxiety!”

Helpful Report

Posted 2 years ago

“Such a bad service from Cowley oxford store. Placed an order which was cancelled and moved by them to the following Sunday. Waited and nothing turned up called them call was answered but then left on hold for 20 mins and no one got back to me. Called again and was told they don’t deliver on Sundays !!! Yet it was them that booked it for a sunday. Rebooked for the 3rd time for the following Saturday and guess what it never arrived called again and was told the store had no drivers. Yet no e mail no phone call I have been an iceland customer for so long but no more i will find another shop.”

Helpful Report

Posted 2 years ago

“Hi Please note that we purchase from ICELAND UK online on a regular basis. Therefore when we visited the Iceland Store in CABO ROIG at LA ZENIA SPAIN we expected the same quality as the UK .. Therefore we gladly purchased the CHICKEN BREAST TIKKA this proved to be a major MAJOR mistake of note.... Due to the unusual taste we checked the packaging POLISH CHICKEN and preperation...To be honest if they used dogs...rabbits ...cats or MEAT OF LAST RESORT they produced a meal of disgusting taste...flavour ...texture....and doutful D.N.A .We fortunatly had a resturant locally that serviced our hunger R G ROBINSON gregilkley@gmail.com”

Helpful Report

Posted 2 years ago

“Delivery didn't turn up, store was unreachable, customer services were useless had to go down there myself in the end 3 days after the expected delivery day as noone had contacted me was promised delivery by tonight, manager apologised profusely and said that they weren't given the correct number by head office and that they were extremely short staffed, delivery arrived but loads of items missing and guess what can't contact store due to phone fault within store so basically I'm out of pocket again thanks to iceland I've had to beg borrow and steal to feed my family and I still don't get my order.....extremely p***** off and will NOT be using you again, a big company like yours a part refund offer would have been nice and maybe some support for your staff who by the looks of it you're losing left right and centre and I don't blame them now you've lost a customer too”

Helpful Report

Posted 2 years ago

“Be very careful! We brought a bag of Chicken Tikka Biryani and during consumption we found a solid metallic tasting lump of foil in the rice. ( hard , 2.5 cm long ) Was very hard and solid and we would hate to think what would have happened if a child had it. We have tried to warn Iceland of the findings but they made it very political, rather than a urgent safety concern and of course continued to sell the rice. I would never shop with Iceland again, if their food has objects inside sealed food packages then it's unsafe for consumption. After speaking with Iceland they have completely ignored the situation in hope I'd go away . Due to safety I taken the matter to Health Safety department .”

Iceland Foods 1 star review on 20th October 2022

Helpful Report

Posted 2 years ago

“Each week there are items missing. Bread and milk usually has 2 days max remaining, if you actually get some. This week 6 items missing, 5 ready meals and a pizza which shows as delivered on the website. But I also received 4 additional items that are of no use, 2 bags of frozen french fries, 1 bag of frozen doner kebab meat (barf) and a 4 pack of greggs sausage rolls. My lad will have to make other arrangements now due to more incompetence by Sleaford's Iceland. I've tried a dozen times to call over 2 days, no answer. I speak to their head office who claims to have emailed them, as they couldn't get through to them either, but still nothing. Iceland has now lost my custom.”

Helpful Report

Posted 2 years ago

“I have 8 missing items from my online order and have been charged for them £16.00. The driver tried ringing you but it’s permanently engaged, I’ve tried too, the store number and customer service. Very inconvenient and frustrating! No one to complain to! My order no is 24446380. Lorraine Norton 1 Campbell Lane. Trumpington CB29LL”

Helpful Report

Posted 2 years ago

“Same bonus card rip off as Tesco Punish normal loyal customers by over charging them the more they spend. Big brother Iceland only going to go one way , you will lose customers hand over fist.”

Helpful Report

Posted 2 years ago

Iceland Foods is rated 2.5 based on 494 reviews