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The Influence Of Reviews In 2016

Find out how ratings and reviews influence the buying decisions of your potential customers.

In this guide you'll learn

  • How reviews affect buying decisions
  • Whose opinion is valued the most when shopping online
  • Types of reviews and their influence
  • Paradox of 5 star reviews
  • Analysis of "reviews hook"
  • Results of our survey involving 3000+ UK shoppers

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Real people run this company. Real people you can talk to about your requirements, real people who listen to those requirements, real people who act on those requirements. It's great value, the team are great, and if anything is not quite right you can be sure of assistance.
Peter James, Wilkinson Cameras.

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Alice, Customer Support

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