I've recently become allergic to just about everything. I've had to go through some pretty heartbreaking split ups with my favourite beauty products and I was desperately searching for a good fragrance free mascara. This came up on a few of the search results so I bought it a few weeks ago. I love it, I like a bigger brush, it does exactly what it says. I have very long but straight lashes so beyond an actual perm nothing totally curls my lashes upwards but this does the job just as well than my most loved mascaras and better than many others I've tried. It's natural so it does smudge a bit later on in the day and if you're sweating etc. But for me who's recently become really aware of chemicals etc, I'm happy to forgo all this semi permenant non smudging make up etc. For my healthful products. I've had compliments on my eye lashes since using this.