I am not a coffee drinker. However, your Santa's White Christmas coffee blend is a great reason to change my choice of beverage at least once a year. Truly this coffee has become a tradition in my family for 30 years. My Mother, Father & I have purchased this blend every Christmas . (My parents loved drinking coffee). After Mother died, I continued to purchase the Christmas coffee & would have coffee with him each evening in front of the Christmas tree. I was his sole caregiver and since Daddy died (5 years ago) I have not had any coffee. This year I decided to reinstate our tradition and order your blend. It is just as good as ever & brings back loads of happy Christmas memories. Thank you for having such a memorable product.