Let me first say that I'm a marketing and public relations professional by trade, so I often have a different insight than many when I make purchases like this because I know how this stuff should look. I bought this service because they did a great job of marketing their service. Not so much for my book.
For instance, there was no real clear direction about how the tweets would be delivered. I added my own hashtags to the tweets after noticing that they don't usually use them for the tweets they share for other authors. The hashtag is a VIRAL part of any marketing effort because it expands your reach tremendously. I don't think any author should have to ask for hashtags to be used for a service that touts itself as being well versed in all things related to book marketing.
I didn't sell any books during the period, but I'm still a brand new author, so I'm not too miffed about that. I AM, however, very disappointed tgat I've received very little followup since the tweet period ended even though it was marketed as if I'd receive routine emails from them offering other opportunities for promoting my book for a year. I even asked why I hadn't received the newsletter that they say that they mail and I was told I had to sign up…but, why wouldn't I have been automatically added when I bought the service. Why should I have had to click some link to add my name to an email list?
I'm beginning to think maybe I don't need to write another book. Just start a book "marketing" service and shake authors down for their hard earned money under the guise of genuinely wanting to help them sell books.
I hope that I'll begin to receive more followup from this group, but I'm not holding my breath. My book is Deferred Consumption by Shana James.
8 years ago
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