I've been a customer since they've started. Main thing at that time was I hated 2 things. The excess tail of the belt was never the right length and the holes never had that perfect fit, and if you did have a good fit, over time the hole would stretch out. Grip 6 is the best belt I've tried and I'm a customer for life. I have 8 buckles now and 7 different color belts! Just recently purchased their socks and they are so comfortable! Perfect fit, help wick moisture also so my feet don't stink. Their warranty is unlike any other company too. Next on the list is to get a wallet. It has to be good as much as I love their other products.