Having purchased a number of sheet sets over the past couple of years, I can recommend this brand because of reasonable pricing, prompt and available service, and desire for a coarser weave of fabric. My criticism is twofold: the sheets shed a lot of lint; the colour range is limited to "earthy" and colours obviously appear brighter when shown online. Not all of us choose to live in the current 5-star hotel cave-dweller fad of slate grey walls and floors. Not to worry - the ones I have will last the distance and are comfortable to sleep in. And I bet that cavemen snored too.