I recently underwent a challenging ordeal with Pixel Kicks during the development of my Shopify website, resulting in substantial setbacks for my business. The project encountered more than a year-long delay, resulting in the launch of an untested and error-ridden website, a fact supported by testimonials from multiple independent website auditors.
The root of the issue stemmed from poor project management and communication, along with the unexpected discovery of offshore website development in India without prior notification, which left me dissatisfied.
Once the website launched, when faced with numerous errors, Pixel Kicks suggested abandoning the project, promising to waive the final deposit. However, no formal agreement was reached, and when I proposed necessary amendments before seeking a new web development company (as I knew it would take time to source a new company to take the website over), Chris, the project lead, refused cooperation causing me to seek legal advise. This lack of resolution left my live site inundated with complaints from customers struggling to navigate the faulty website.
A backlog of customer complaints have flooded in over the previous 6 months, citing errors ranging from misleading stock statuses, faulty email subscriptions to videos with errors and more. These issues have contributed significantly to a decline in sales and caused severe inconvenience for both my business and customers. Notably, the system error causing additional random items to be added to the bag whenever an out-of-stock item was selected has proved to be particularly costly in terms of both time and resources.
Furthermore, the SEO issues were exacerbated by Pixel Kicks' decision to rename pages, not limited to blogs, resulting in a loss of established SEO. The evidence of this significant decline in search engine rankings correlates directly with a decrease in sales.
Subsequent assessments revealed irreparable defects, making rectification efforts more expensive than investing in an entirely new website. The aftermath of this challenging journey resulted in £8,400 in expenses and a loss of £20,000 in SEO efforts. Additional funds were expended in an attempt to address a portion of the errors.
I eagerly anticipate bidding farewell to the disaster website that was Pixel Kicks' attempt. It is disheartening to reflect on the financial strain and inconveniences this experience has imposed, emphasising the unfortunate reality that no small company should ever be burdened with the expense of two websites simultaneously (especially during a recession).