Had a few misfires with other straps from elsewhere but this is - by some margin - the best Velcro strap for 22mm lugs that I have found to date. A bit of a fiddle to get the watch on the strap but once on it's very secure, which is what you want, and the strap is so good/comfortable I won't be switching it. I don't use the retainer loop as it's not needed with the strap being Velcro up to the tip. Good service from the Swiss store with prompt dispatch. Price-wise I think it's good value - and having those misfires to compare it with I'd suggest starting here.