I started going grey when I was 18. I was a slave to touch-ups for decades. Leaving my salon, my hair color always looked beautiful. However, once out of the salon, after the 1st wash, I never liked the artificial chemical coloring. Despite a wonderful salon and great products, I could see the damage the coloring with chemicals was doing to my hair. Ten years ago I had ENOUGH. I scoured the internet looking for an answer and came across Gentle Hair Dye. I made my first order. I walked into my bathroom, and cut my long hair down to my knuckles! The product arrived. I immediately LOVED the natural color! Ofcourse, I had butchered my hair by cutting it myself -- so I had to wear cute hats all winter until it grew a bit. By spring my new hair (color) was fabulous. I've never used any other product since! Thx for such a great quality product!