Positives: Love the macros of this. It's a great replacement for breakfast or an afternoon snack that doesn't wildly increase my carb intake. Taste: It's not the tastiest of cereals. I tried the chocolate one and it's not that chocolatey, and not particularly sweet. HOWEVER, we shouldn't really be comparing a healthy cereal to a high sugar unhealthy one. When we choose healthier options, we have to bear in mind some concessions. With that lens on, it's definitely a great option for those who want a cereal replacement! Price: It's definitely one of the most expensive cereals I've ever bought!