Initially, I was somewhat apprehensive about spending so much money online without being physically able to see what I was buying in advance. I wanted to buy my wife a diamond solitaire ring to celebrate a special Wedding Anniversary and researched my purchase carefully before deciding on Quality Diamonds. The sales director who helped me with the purchase, Paul Sitton was excellent, he was friendly, helpful and well-informed and talked me through the whole process. He helped me choose the perfect Diamond, a flawless, emerald cut, D colour Diamond in the Jiya Sapphire setting. I received the ring on the exact date I was supposed to and it is beautiful. The G.I.A certificate and insurance valuation that accompanied the purchase gives you some confidence as to the quality of the ring. Excellent company and staff, buy with confidence.