Aviva Reviews

Name: Aviva
Rating: 2.05

2.1 Rating 675 Reviews

25 %

of reviewers recommend Aviva

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2.1

Based on 675 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.2 out of 5

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Email:

info@aviva.co.uk

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Aviva 1 star review on 17th October 2025

Samantha Wright

Aviva 1 star review on 18th September 2025

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Kate Marcus

Muriel Herrara

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Absolutely shocking company no customer service can’t get insurance as they had declined me for some reason but you can’t phone to find out why”

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Posted 1 year ago

“Good company.”

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Posted 1 year ago

“My pension was wrong due to no indexation being applied when taken over from Norwich union in 20029. Two years later, endless calls, emails, additional payments, complaint to the ombudsman and it is still wrong. At the end of every one of the 15 or so calls I have made I have been told "Someone will call you back within 48 hours, this situation will be expedited within ten working days." ( this has not happened once) Even a letter (two months ago) to the CEO Amanda Blanc hasnt resolved the issue despite the reply I received claiming "this will be dealt with as a matter of urgency." They are a bunch of incompetent clowns- avoid at all costs.”

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Posted 1 year ago

“Very good and reasonable insurance”

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Posted 1 year ago

“Took out life insurance and serious illness cover 15 years ago. 3 years ago diagnosed with cancer and chronic heart disease. Given 12 months to live. Fought the cancer and heart disease for 2 1/2 years but recently found out that the cancers won and I’ll die soon. Contacted Aviva to make a claim and they informed me that they would NOT pay me the £250000 settlement because I have to have 18 months left on my policy and I only have 10 months. I’m devastated. Last week I was told my life was ending, this week Aviva have scammed my wife and kids out of a quarter of a million pounds. The only way to get what they owe is to refuse treatment and hope I die before the 10 months is up. What a shameful heartless disgusting Company.”

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Posted 1 year ago

“Never take out a life insurance policy with this company. My dad died when I was 4 and I have had this policy for 30+years, when I finally came to surrender 6 months ago.. I am still going through the process. Don't expect your funds to be liquid or issued in a timely manner. They actively delay the process and are not clear on what documents you need. They even asked me for payslips to prove the insurance policy was mine... for my dead father who passed away 30 years ago?? Yes sure?! Totally dodgy. AVOID! Don't pass on the stress to your family.”

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Posted 1 year ago

“Very good and I would recommend them to anyone”

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Posted 1 year ago

“I have been trying for 2 hours to make contact with a person who can advise me why my policy is not showing up on the MyAviva app. I have tried every number I can find and every one diverts to a pre recording which points back to their chat bot. I eventually figured out how to asl enough correct questions that I made contact with an onlineChat agent and she was very helpful but by that stage I was frustrated beyond reason.”

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Posted 1 year ago

“Worst company I have ever dealt with, over charged me on my premium renewal. Then overcharged me again and took the wrong amount of money each month, auto renewed me and then refused to abide by 14 day cancellation policy and insisted on contract cancellation penalties even though I don't have one! The customer service is appealing and rude, pretty sure it is based in SA where they have poor systems and no knowledge of UK country consumer law. You are told to do everything online but can't get through to anyone if online doesn't work. I never noramlly wrote reviews but one star for Aviva is an overrating, this is by far the worst company I have ever dealt with I will never use or recommend them to anyone my company pension is with them as my home insurance and I am moving everything away today. DO NOT TRADE WITH THIS OVERPRICED TERRIBLE COMPANY AS THEY WILL ONLY RIP YOU OFF”

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Posted 1 year ago

“Had a quote for car insurance and was amazed as it was the same price as my last years price . My old insurance company wanted almost double the amount that Aviva charged.”

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Posted 1 year ago

“Spent 2 hours on the website to try and get an update on my pension,they don't recognise my name and or policy ,and don't add special characters to my second name, it's a useless site ffs”

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Posted 1 year ago

“Great, easy to purchase”

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Posted 1 year ago

“DONT take out any life assurance policies with this company They will slash the final value close to maturity, not pay any final bonuses and claim and pretend that the computer has suddenly producing incorrect values and give you a significantly lower maturity value in writing before its even matured!!! And you thought only postmasters were being shafted. .”

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Posted 1 year ago

“Beet my old insurance by miles”

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Posted 1 year ago

“Website consistently refuses to show one of my two life bonds - computer says "no". One of their own staff told me it is "beyond the human brain to understand why." It is beyond mine to understand how they stay in business.”

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Posted 1 year ago

“Professional company easy to use website no issues with questions or problems getting updates or contacting this company.”

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Posted 1 year ago

“I have been with aviva for years home insurance I also have equity release with them, I have had a leak from my roof into my bedroom, they sent an inspector out To see take photos he sent them to aviva they decided they would not pay out Then they asked me to pay my house and contents insurance and it would go up because of my claim I just can’t believe this, It would advantageous for aviva to pay for the leak as they hold my deeds I certainly will not be insuring with aviva next year, Also every time you phone aviva you cannot get through to a human being Very disappointed customer”

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Posted 1 year ago

“Horrible service Waiting 1hour plus just to speak to anybody”

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Posted 1 year ago

“Had previous home insurance with them and although, luckily I didn't have to make a claim, the communication I had with their team was faultless. A pleasure being a customer of theirs.”

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Posted 1 year ago

“Horrendously bad website for pensions. Stuck in the dark ages. About time they moved their tech into the 21st century. Visiting their website is like going back in a time machine. They expect you to fill in paperwork and post it as if it was still the 90s for any small change you want to make. They don't action stuff sent to email addresses that they themselves have provided. They make it nigh on impossible to transfer your pension to another company. Their CEO has a lot to be getting on with to ensure her company is fit for purpose. If she carries on prioritising nonsense like she is now, she'll find herself without a business to run.”

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Posted 1 year ago

Aviva is rated 2.1 based on 675 reviews