Admiral Reviews

Name: Admiral
Rating: 2.52

2.5 Rating 1,747 Reviews

37 %

of reviewers recommend Admiral

Company Reviews

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2.5

Based on 1,747 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.3 out of 5

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Admiral 1 star review on 13th September 2025

Diane Elisson

Blossom Hazel

Olive

Admiral 1 star review on 5th September 2025

(Raymond) Paradigmrecoveryfirm (AT) Gmail.....com

Admiral 4 star review on 5th September 2025

Jones

Admiral 1 star review on 4th September 2025

Stephanie

Admiral 1 star review on 3rd September 2025

Charles

Anonymous

Anonymous // 01/01/2019

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“Please do not insure with admiral and have a little box fitted”

Helpful Report

Posted 9 years ago

“A 7 year customer of Admiral.nevery year the same nonsense with renewal: - ask for auto-renewal to be removed - policy is auto-renewed - price goes way up - have to phone in to get them to reduce premium - they reduce it This year the auto-renewal was £977. The first phone call after auto-renewal (said I was taking up cooling off period) and it magically dropped by over £200 to £774. This was about 4 minutes into the call. Found another policy for £635. Over £300 less than Admiral's original renewal price. Cancelled it. Amusingly I received a call to upsell me their black box service for existing customers 3 days later "do you have access to customer notes?" Yes I do. "Have you read the notes on my record?" Oops. Looks like you've cancelled. Sorry! To Admiral if you read this: How awful to say after 7 years as your customer I felt satisfaction in cancelling and no longer being your customer. Although it is an industry-wide issue, the attempts to rip off customers at the point of renewal every year are so tiresome. You actually manage to breed disloyalty by acting in this way. Although churn is an industry norm, I would imagine the administrative cost of multiple calls to an agent, emails, policy changes and complaints all add up - perhaps you could look at these costs and reasses your approach to pricing renewals. I do hope at some point consumer pressure and/or the regulator solve this farcical renewal situation. Admiral should be ashamed of their strategy and treatment of customers - I am ashamed of you and it does not reflect well on your brand.”

Helpful Report

Posted 9 years ago

“The usual scam of inviting new customers in on a good price then after 1 year more than doubling the price and they hope you wont notice!!!! Took me nearly an hour on the phone not stop the renewall, they simply would not accept that didnt want to pay double!!”

Helpful Report

Posted 9 years ago

“Do not correspond , do not push 3 rd party's regarding witness statements. Let cases drag on . Steer clear of this insurance broker”

Helpful Report

Posted 9 years ago

“I changed my car insurance to Admiral as I have heard good things about them. However, this is one of the worst decisions I have ever made. This company will do ANYTHING to get more money out of you. Avoid admiral at all costs, they are absolutely appalling and the staff are no help at all. I will be changing my insurance company once my cover is due for renewal.”

Helpful Report

Posted 9 years ago

“I've been with Admiral since 2011. And every year my insurance renewal was more than the market average. This year, the increase was 2 X the market average. When I questioned them about, given that their sister company gave me a better deal. They responded saying that their under writers were different hence the price change. Total nonsense. The do have sudo customer care. They don't really listen to your query, rather a scripted feedback is given. Not fit for purpose, and wastes time. The company's value is ingrained into their sales staff. And that's a no care attitude. If they are under the opinion that the brand sells itself, they will soon be mistaken. Overall poor service with loads of marketing. Admiral, please consider if this is the way you'd like your business to run. Else make a change, and show us this change in your marketing.”

Helpful Report

Posted 9 years ago

“I worked for five years in Admiral's claims department. I left because I couldn't sand the levels of hypocrisy and pseudo customer care. All they cared for is paying out to third party claimants in order to reduce their level of corporate risk. Managers are only concerned about their own career progression and are simply not equipped to deal with the real issues. They are mostly in their twenties and have no real life experience, recruited off the streets with no business acumen ... in fact, I witnessed their ruthless cull of intelligent, educated, experienced personnel who dared speak up.”

Helpful Report

Posted 9 years ago

“Awful broke my onboard computer wasted 3 days of my time to cover up their mess!! Never ever again!”

Helpful Report

Posted 9 years ago

“How can I put across in just words how I feel about Admiral that does not revert to swearing? I do think they need to add a zero star option on here. I am stunned and amazed by the total lack of customer service that Admiral seem to have, despite the glossy magazine, paper, radio and TV ads, the reality is they don’t care about the people who pay the premiums every month/year, they don’t care about anything other than the money coming in, and if they need to manufacture a way of increasing that money by allowing false claims, then all the better, who cares? It has now been 2 weeks since I sent an email of complaint and as yet I have not even had the courtesy of a ‘holding’ email to tell me they are looking into it, I also complained last year about the same thing I might add. In all my dealings with Admiral, bar the first to set up the car insurance, I have received nothing but (and I am going to be generous about this), 2nd rate service and corporate speak, I have been lied to, not only by phone but also in a letter. I have been told one thing, yet that never happens, I have been told something else, and that too doesn’t happen either, it seems to be an on-going situation with them, and one that I do not see ever improving, as it seems to be a systematic approach by all staff to mislead and misinform clients, i.e. me. This is not one or two situations where the training has not been quite complete, or where someone has misinterpreted something, this appears to be something that is en-grained in all the staff throughout the business, it is normal operating procedure, and as long as no one finds out, then long may it continue it seems.. A recent example of this, I phone to not renew my insurance with them, and I have to spend almost 20 minutes on the phone justifying why I do not want to stay with them, I have to do that so that I know it has been done, but all the time I am trying to tell the person on the end of the phone that:- No, I don’t want to stay with you. Why? You are more expensive Well we can take £168 off the premiums So that still only makes you £180 more expensive I have had a bad customer experience with you also Well sometime these things happen, but we would like to put this right I am not interested in staying with you Oh, well if that is how you feel, but you know we do pride ourselves on our customer service I don’t want to stay with you I can’t reduce it anymore, but we do listen to the feedback and try to improve I just don’t want to stay with you........... Yet, this seems to not be good enough, I have to assume that the person at the end of the phone has my records available to them, they have to see I made a complaint, they have to see I had a false claim against me, surely they should be able to work out for themselves that I have no desire to stay, but Admiral has so en-grained them to keep the customer, they will try anything in order not to lose me, even when it is crystal clear, and I did make it so very clear, right at the start I had no desire to stay. Customer service be damned, it is all about the money. Admiral listens when they want to, and are deaf when the truth is too painful. Allow me to take you back to when all this started Admiral allowed a 3rd party, via, supposedly, a Personal Injury lawyer, to make a claim against me, what was the first thing they did? It wasn’t contact me, it wasn’t tell the person that they would need to investigate the claim, no, the first thing they did, was send me notification (by email) that they were putting my premiums up and remove my NCD. I call, I say I am not happy about this, I say this is false you need to look into it, I am told they will The next thing they did? Was it investigating the claim? Was it look into all the facts and determine if any of what this person said had even the faintest ring of truth to it, no, the next thing they did , was pay her £1500, three days after the claim was made. How did I find out? it wasn’t because someone phoned me, I got an email, that supposedly I should not have been sent, telling me that an agreement had been reached with the 3rd party. I phone, I complain about this, but again, I am told that this is what they can do. So what happens next, I complain to them in writing, I get a call from them telling me that Admiral can pretty much do as they want, but that someone will keep an eye on my account, and let me know if the person does make a claim for anything else, I had been told they had been informed that she was going to claim for other things, but were unsure at this point what they were, they were waiting for confirmation from her insurance company. I call in October 2015; based on the fact I had heard nothing, I am told nothing has changed, but as nothing has been logged yet, it may very well be that it is under investigation, and could take some time. I call in June 2016 to change my car on the policy; I am told nothing has changed. I get my renewal notice, guess what, there is another £4100 on the claim, how did that happen? I was expecting a call, I was told I would get a call, I was promised in a letter that if anything changed I would get a call to talk through it, guess someone must have been sick that day then? I find it curious that car insurance companies, Admiral included, bleat about the fact that false claims put everyone’s premiums at risk/up, and cause companies like Admiral to look at things a lot harder than they used to, taking up valuable time, and meaning that often people have to wait for payouts because of this. Yet, the reality, based on my experience with Admiral, is that they are quite happy to accept false claims, quite happy to payout on them really quickly, quite happy to not do any investigation into those claims, for the sole reason of putting premiums up, as well making sure that people like me have to pay the price in terms of higher premiums and removal of the NCD, meaning, higher cost to me I have sent my complaint to the Financial Ombudsman Service, as it does appear that dealing with Admiral directly gets me nowhere, and I have no idea what else I can do to get any response from them, and while this would be my ideal, to get some dialog started, I feel that this is now a moot point, given the lack of any constructive dialog up to now.”

Helpful Report

Posted 9 years ago

“What went right?”

Helpful Report

Posted 9 years ago

“If there was an option to give 0 stars, I would. I was paying £76 a month for car insurance with no issues whatsoever. All of a sudden I notice that Admiral have started taking £188 out of my bank account. When I called to clarify why this had happened, they said it was because I had changed jobs. Just to be clear, and so there is no misunderstanding, I went from being a Digital Project Manager at a university in the Midlands, to a Digital Project Manager at a different university in the Midlands. My salary and commute remained the same. This caused my monthly premium to more than double (insert "bemused-face" emoji here). When asked why they hadn't notified me of the increase in payment, they simply told me to read the terms and conditions from when I started my policy, which state that they can increase the monthly payments if I change my job. This was to become the official party line. But wait, it gets better... A few weeks later was looking through emails on my computer and noticed one from Admiral in my junk folder asking me to contact them about a missed payment. I honestly thought it was a scam at first, until I checked with my bank only to realise that no payment had gone out. I had been the victim of a fraudulent Uber transaction on the day Admiral requested the payment, so the bank had blocked it. The bank apologised and assured me that the DD mandate would be reinstated for the next month. I called Admiral that same day to make the payment. A simple misunderstanding that could surely be easily rectified. Now, the thing is, 95% of the time, I read emails on my phone, and it's only on the odd occasion that I actually use my laptop to view them. As junk emails don't come through on my phone, I sometimes miss them until I check on my laptop. As such, there were seven days between Admiral sending me the email, and my seeing it and calling them. I called them, apologised, and asked if I could make the payment over the phone. They told me that because I had missed a payment (by seven days) that I had to pay the outstanding amount on my account there and then. After a thoroughly useless conversation with someone in the accounts team, I was put through to a team leader who said that although he was "sorry" to hear about my situation (and I cannot truly convey the deep, deep level of sincerity here), there was nothing he could do and I would have to make the payment in full. [dramatic music] I was told that I had to pay £1,128 immediately or face legal action. I was completely stunned. I asked if there were any other payment options and was told there were not. I asked what they would advise of a person who could not afford to pay £1,128 on the spot, and their response was "legal action". Again I was told to refer to the terms and conditions. I asked why they had not notified me and they told me they had. By phone (nope), by post (nope), and by email (just the one). I even checked my emails to see if any had been accidentally deleted. They hadn't. I scanned my junk mail to see emails from months ago, so I know they weren't automatically deleted by gmail once they had be stored for a certain length of time as spam. They simply hadn't contacted me. Or had forgotten. Or the guy that was supposed to contact me had called in sick. Or the computers had all malfunctioned. Or my postman had gone a little nuts and decided that, although he would deliver the majority of my mail, he would be damned to see me receive any communication from my beloved Admiral. Whichever of these scenarios, I was assured that they knew I was being dishonest. Feeling the love. I asked if I could cancel my policy and they said that I could, but I would have to pay the same amount. And so I had no choice, I had to pay. The customer service advisor (I use this term loosely) then asked if I wanted receipt of this sent to my home address. I said that I did, but was moving house that weekend, so he should update my address on the system. As he was updating this, he rather sheepishly advised that this might incur an increase in my premium. You can imagine the joy from my end of the phone. That will be another £313 on top of the £1,128. Groan. After, to put it politely, "having it out", with both this advisor and his manager (who, incidentally, sounded suspiciously like the same person) and being told for the forty-second time to refer to the terms and conditions, I told them I would pay it just so I would never have to speak to any of them again. I was told I could not. There was a block on my account and I would have to wait ten days. Would I like Admiral to automatically take it out of my account ten days later? No, I would not. I have about as much trust and respect for you people as I do for the inventor of smallpox blankets. I will call in ten days and make the payment. Ten days later, the payment was taken out of my account, without my authorisation. When I called to complain, I was told that an adviser had tried to call me earlier in the day. Yes, he called me at 2:15pm on a weekday. I was working. I said I would call back after work. I was told that they had assumed I would not make the payment and had to ensure my account did not "stay in arrears". I asked them not to take money from my account without my authorisation again and they said that they could not assure me of that. If there are any changes to my situation (i,e, if I dye my hair, switch to a new brand of fabric softener, or decide I suddenly prefer plain to peanut M&Ms) there may be an increase in my premium and this will be taken automatically. I cannot begin to express the level of frustration, and infuriation I have felt at the hands of this company. Because they have stated in their terms and conditions that certain changes to circumstance may cause an increase in premium, they can and will demand extortionate amounts of money with no apparent limit or rationale. Admiral are unscrupulous and unethical, and speaking to anyone involved in any way with this company is like trying to communicate with a robotic clanger from Glorgon 6. "Bleep bloop, we are sorry to hear you are unhappy" "Glerrp, we understand your frustration" "Please refer to our [*indecipherable static noise*] terms and conditions" ..."malfunction, malfunction" Heed this, steer clear. Oh, and if you happen to recognise this review, it'll be because you've read it elsewhere... everywhere on the internet I can find to post.”

Helpful Report

Posted 9 years ago

“Got a policy with Admiral a while ago and all has been well until I changed my address..The new property is more secure with gated access and security, I am on the second floor so no one pops in through my Windows. so I am a little surprised when I am told that even with my no claims discount my policy price has nearly doubled. Not only that but as I checked out other companies before I changed my address thats an extortionate amount compared to other quotes.. and they are going to charge me another £20 to change the policy for the inconvenience of keeping me as a customer.. no change I say, lets cancel and I go somewhere else.. no worries says our helpful Admiral employee, But we are going to penalise you with a £50 charge for leaving us.. so whichever way you choose to go we have you over a barrel and we are going to get more money out of you.. and you don't have a choice. So basically they can quote any silly price they want at you knowing that you either have to pay that or a £50 fee.. I thought insurance was supposed to help you not to get robbed not be part of it, at least my burglar has the common decency to wear a stocking mask as they rob me.”

Helpful Report

Posted 9 years ago

“It is good in comunication and helpful interms of ineed”

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