My partner (now fiancé) and I had been looking at engagement rings for a few months when we came across Ritani. Initially, we thought the business model was too good to be true. We had been to dozens of local shops and everything felt like a compromise or unreasonably expensive. The folks at Ritani were extremely helpful and worked with me without any sort of pressure at all. I am very happy to report that working with Ritani was one of the best decisions I've ever made. The product quality is amazing, and I really appreciate their transparency in an industry that can sometimes be so cagey. I was delighted at every step of the process. I'm still not sure how Ritani can offer such quick turnaround, with great service, at these extremely fair prices. Most importantly, the ring was perfect.