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Appliances Direct Reviews

4.2 Rating 6,401 Reviews
80 %
of reviewers recommend Appliances Direct
4.2
Based on 6,401 reviews
Shipping & Delivery
Delivery Methods
Courier, Own Driver
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 88%
Accurate And Undamaged Orders
96%
Customer Service
Communication Channels
Telephone, Email, Live Chat
Queries Resolved In
Under An Hour
Customer Service
3.8 out of 5
Returns & Refunds
Refunds Process
Difficult
Returns Process
Could Be Better
Read Appliances Direct Reviews

About Appliances Direct:

Appliances Direct offers a wide selection of over 6000 kitchen appliances including Range Cookers, Dishwashers, Washing Machines, Ovens and Hobs, all at highly discounted prices at Appliances Direct. We offer UK wide delivery, and an unrivaled level of customer service.Appliances Direct is the new name for Trade Appliances, the latest addition to The Easycom Group, parent company of Laptops Direct, Servers Direct and Direct TVs. As one of the fastest growing online retailers in the UK, Easycom

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Appliances Direct 1 star review on 25th June 2025
Anonymous
Appliances Direct 3 star review on 30th April 2025
Rob Bruce
Appliances Direct 1 star review on 20th April 2025
Anonymous
Appliances Direct 4 star review on 10th January 2025
Penny Comley-Ross
Appliances Direct 1 star review on 11th December 2024
Ghoerghe Crisu
Appliances Direct 5 star review on 2nd October 2024
Michael
Appliances Direct 5 star review on 15th September 2024
Aleksandar Og
46
Anonymous
Anonymous  // 01/01/2019
DO NOT USE THEM WHATEVER YOU DO! We ordered 2x complete air conditioning systems, wall mounting brackets, extra pipe and their installation service and paid over £3,500 for the privalege. It was a pain just to order and I had to enquire 3 times and call and speak with two different people spanning more than a week before the order was finally placed due to their incompetence - this should have been a warning sign. Our order was finally placed 1 month and 3 days ago and at the time we were told the systems would be shipped to us and should arrive within the next week, and that installation of both systems would be within 2 weeks of the order date. Since then, we've had to complete 3 technical surveys - all the same every time as they keep seemingly loosing the answers and taking around 20 to 30 minutes each time! We've been given 6 delivery dates and 4 of these I've taken time off work to be around for the delivery only for the date to come and go and nothing arrives and no one contacts to rearrange or apologise - I've given up booking time off now! Every time you try calling them, you're on hold for a minimum of 20 minutes then find relevant people you NEED to speak with aren't around. A callback gets promised. I've lost track of how many callbacks have been promised and don't happen. That said, I've had 2 calls from their area code (01484) which I answer right away (1-2 rings max), then as soon as I say hi, you hear them and they hang up the phone!! Are they trying to prove internally on call logs they're ringing?! What's the point, nothing moves forward and you just anger your customers. Finally got a complaint in that's being dealt with by their "Head of Customer Service" (HeadOfCS a. t. buyitdirect.co.uk). Felt like things were going somewhere until you realise it's an endless inbox checked by loads of people who seemingly also don't care about resolution. Tried calling our complaint handler several times (Atif Iqbal) and he's never on shift. His team message him internally via Microsoft Teams and he responds to them to promise a callback and I've had the same promised by him on email too, and again... It never happens. To summarise; it's on you if you shop with them after reading this, you've been warned, they will mess you about from start to finish and I'd be amazed if you get your system, let along the installation. Also, they're a complete ripoff when it comes to installation costs.
Helpful Report
Posted 4 years ago
They are very quick to take your money even when the goods are not in stock. Promissed delivery was put back by 4 weeks They have left me without a fridge for that long
Helpful Report
Posted 4 years ago
DO NOT USE THIS COMPANY THEY HAVE TAKEN OUR COMPANY MONEY TWICE NOW AND TOLD US THEY WERE DELIVERING THE NEXT DAY, PAID THE £29.99 DELIVERY AND SUPPOSED TO DELIVER BETWEEN 3.40 & 4.40 THEN THEY SEND A TXT AT 2PM TO SAY THAT THEY HAVE NO STOCK AND THEY WILL REFUND OR FIND ANOTHER MACHINE 3 WEEKS LATER HOW COME WHENWE ORDERED THE MACHINE THEY DID NOT TELL US IT WAS NOT IN STOCK TOTAL LET DOWN COMPANY THIS HAS HAPPENED TWICE BEFORE NOW AND TO MORE
Helpful Report
Posted 4 years ago
We didn’t get our delivery again
Helpful Report
Posted 4 years ago
AVOID THIS COMPANY Appalling service same as 2019. Will never you again. Still not had delivery some 6 days later. I would not recommend customers to use you. Item says out for delivery 6 days ago. When this happened last time I was expected to deal with the delivery company myself. I bought the appliance from you and paid delivery to you do you should sort. AVOID THIS COMPANY
Helpful Report
Posted 4 years ago
Do not trust their statements for a moment. I bought a hood rated (by them) ad A-Grade (minor unnoticeable marks on the side). What I got was a piece of contorted metal. The hood was not usable at all, the sides were bent out of shape and the filters were bent as well to the point that the item cannot be utilised. The delivery was in a cardboard box with not protection whatsoever. All of this for over £140. They asked for feedback and I told them exactly the above. I got two email asking for picture and I sent them. Then I got an email stating the case was closed. Not even an apology! Do not use this company if you care about what you buy, your money or some decent service
Helpful Report
Posted 4 years ago
Still not received the goods - and no reply to my emails requesting when it will arrive
Helpful Report
Posted 4 years ago
Was sent an email after 7days of buying a washing machine to buy insurance cover. After waiting for sometime they refused as they said they don't insure REFURBISHED appliances that they sell. Hence wise I was going to add it to the basket at the time of sale and also there's NOTHING on the site to say that this is the case. Nevermind, it's insured fully com elsewhere now at a better price. Just wasn't impressed how rude they was on the phone and how unprofessional this is.
Helpful Report
Posted 4 years ago
Promised take away and not done - Covid no excuse - won’t use you again ever
Helpful Report
Posted 4 years ago
Ordered a TV on 18th Feb 2021. First one was damaged. Second one was faulty. Appalling communication. Had to ring to get any answers. Total so far is 142 minutes on the phone and still haven't got a TV one month later. Was promised it today March 16th but no show again. This is the third day off work I have taken to wait in with no pay and still haven't got my TV. I've bought loads of goods from them in the past. Seems if anything goes wrong they are terrible. Basically they are just box shifters. don't expect any customer service. If this is on the public domain, DO NOT USE THIS COMPANY!
Helpful Report
Posted 4 years ago
I purchased a electriQ Silent16 air conditioner along with a 5 year extended on 3rd January 2021. I am happy with the air con but having serious issues with the warranty. I should have received a policy schedule giving me my warranty number and have it in writing the legally binding agreement between me the purchaser and the vendor in the event I have to make a claim. This policy schedule I have not received now for nearly 3 months despite emailing and complaining to customer services numerous times. Every time I get a generic response saying they are looking into my issue. Appliance Direct customer service are terrible and full of BS. They are thiefs who have stolen £50 without providing the service I have paid for
Helpful Report
Posted 4 years ago
Everything went well except that both items we received were not new out of the box, an extractor fan and charcoal filters. Both had clearly been used before. The packaging was not even intact. We got them working OK so didn't need to go back but, based on this experience, wouldn't buy anything there again.
Helpful Report
Posted 4 years ago
still not received parcel
Helpful Report
Posted 4 years ago
Going to the store and working with the salesman was great. It was after my brand new washer and dryer were delivered and installed that everything went down hill. I went to use my dryer a few days later only to discover it did not work. It would not heat up. Called them and was told a service call would have to be done then they changed it to I had to call whirlpool directly. Called whirlpool and was told I needed to preform dryer vent check, which they would mail to me in about a week. Called appliance direct to complain that I should not have to wait another week and was told to bad. I think that is the definition of crappy service. Brand new and improperly installed and now it will possibly be two weeks before I can use my dryer. Not acceptable! They should have made some exceptions and moved things around to come out and fix or replace ASAP! This will be the last time I buy from them and I will discourage everyone I know not to use them. Beware they do not allow you to return your appliances regardless if it has been 5 days, 2 weeks or a month. Really bad service!!! Do not buy from them!!!
Helpful Report
Posted 5 years ago
Stop buying from this junk company! They send me broken item and next day after collection I asked for return and they avoided return and send me phone number for manufacturer ask for repair!!! Can you believe it!? Buying from this junk company is a lottery. Do not risk it, not worth it. Do not waste your time and money. Please be very carefully!
Helpful Report
Posted 5 years ago
Frankly, appalling. Placed order early January. Told them that I was without either fridge or washing machine due to both breaking down. Agreed delivery of 1st February. They told me that I could have the fridge the next day but I would have to wait for the washer. I was okay to wait. Then got a call 23rd January, sorry, the fridge is unavailable! And we can't get the washing machine in time! Agreed upgrade to fridge, new delivery date 6th March. Not happy. But agreed. 6th March. Ring them for ETA. Not coming. Fridge unavailable and discontinued. Washer unavailable and discontinued. Why haven't they even bothered contacting me? I would have waited in all day for nothing. No call, no email. Nothing available to suit. Can't get anything. Only a refund. I've paid two months of credit card interest on a grand, about £40, for literally nothing. I'm waiting on a call back from a manager, but I doubt I will be compensated in any way for this horrendous customer service. Absolutely shoddy. Terrible service. Do not use!
Helpful Report
Posted 5 years ago
I am having severe difficulties with an order for a washing machine that was placed with Appliances Direct on 15th February. On 16th February, I received a cheery email saying "It's on it's way", but it wasn't. The shipper, Arrow, emailed me to arrange a delivery date, which I did for 2nd March. I had the old machine removed on 1st March and placed in position for collection. It sustained some damage in the move. Shortly after this was done, I received a text message from Arrow to say that there would be a slight delay in delivery. When I called them to find out why, I was told that they were no longer collecting scrap machines when delivering new ones (due to Covid, whatever that has to do with it; if they can deliver a machine they can take one away). They said that Appliances Direct had been made aware of this but had still accepted my order with scrap collection. Arrow could not carry out the delivery because they were under instruction from AD to make a collection as well, which they would not do. Since then I have had a lot of back and forth emails and calls with Appliances Direct but without resolution of the issue of when I will receive the machine. The customer relations staff are clearly struggling and I presume that I am not the only one affected. Today I was called by a manager who was still unable to state a date and told me that he had processed a £30 compensation payment in respect of my inconvenience. This had not been requested by me. When the confirming email arrived shortly thereafter it contained the wording “Agreed Amount To Settle all Outstanding Claims”. At no point in the telephone call were my legal rights mentioned and this was a disgraceful, low trick that had been perpetrated on me in an attempt to eliminate Applianced Direct's contractual agreement to deliver the machine by 10th March at the latest. I lost no time in emailing to repudiate the payment under these conditions. I also consulted my solicitor. Until I received that email, I had thought that I was dealing with a decent company that had a one-off unexpected problem with deliveries. The attempt to deprive me of my legal rights in an underhand manner has led me to revise my opinion. At the moment we have no washing machine and no information whatever about when one will be delivered.
Helpful Report
Posted 5 years ago
I purchased an air conditioning unit online on 19th February. Upon following the check out part I was asked to choose from a list of gas installers which I did. My money was then taken and a delivery date was given. The day before delivery was due I received an e mail saying delivery was not going to take place as they needed the name of the gas fitter I was going to use. I replied saying I had already given them that information but gave his name again just to be sure. I then received an e mail apologising and gave me another delivery date of 5th March (tomorrow) I have now received another’s e mail saying exactly the same as the first one telling me delivery won’t be happening tomorrow as they need the name of the gas fitter!! I am at my wits end and am now going to demand a refund. In my opinion they should not have taken my money and then keep sending me excuses as to why I can’t have my item. Awful company!!
Helpful Report
Posted 5 years ago
The products don't last longer than a year if that. Poorly made cheap imported products and they are experts at getting out of any warranty or guarantee
Helpful Report
Posted 5 years ago
I am a landlord and have always used Ao. com recently I bought a cooker from appliances direct it was slightly less expensive but it turned up broken and dangerous appliances ;Direct showed no urgency in trying to resolve the situation only received emails no one answered the phone and they said they rang when they never Plus there was a £20 delivery charge which made the appliance the same price don’t bother with them
Helpful Report
Posted 5 years ago
Appliances Direct is rated 4.2 based on 6,401 reviews