Iceland Foods Reviews

Name: Iceland Foods
Rating: 2.50

2.5 Rating 501 Reviews

36 %

of reviewers recommend Iceland Foods

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Metrics

2.5

Based on 501 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Average Delivery Time	Next Day
On-time Delivery	Greater than 66%
Accurate And Undamaged Orders	Greater than 72%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.9 out of 5
Returns & Refunds
Refunds Process	Difficult

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Iceland Foods 1 star review on 16th January 2025

Anonymous

Iceland Foods 1 star review on 31st December 2024

Anonymous

Anonymous // 01/01/2019

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“I recently went to Iceland on a Tuesday for the 10% discount , having been a costumer for many years , but this time unfortunately did not have my bonus card with me I stopped taking it as I never received anything from it so thought it was pointless, and apparently things had changed , and unless i had my bonus card with me I was told I could not have my discount . I spent a large sum there on this occasion . reported this to Iceland Online and having sent numerous email and have had no response . So wake up Staff in he Offices and start doing what you are paid for .”

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Posted 2 years ago

“Delivery, all ice lollys and ice cream melted, potatoes with maggots coming out of them and fresh meat with expiry date of 2 days. Will never ever use iceland again”

Helpful Report

Posted 2 years ago

“I have been shopping with Iceland Foods for over 20 years and in the past year there has been so many errors with my shopping, mouldy feta cheese, deliveries not happening as they claim they have already been which is definitely not the case! 6 pack of baked beans where the tins have been absolutely battered. Today they did not knock on my door as I am right next to the door, didn't even have music on or doing my housework so as I would hear them come and they left all my shopping strewn all over the place on my front door step which is absolutely disgusting. I called customer care and all they could offer was to collect the shopping and re deliver! What actually is the point of that. I will never shop there again the service and care has gone to pot.”

Helpful Report

Posted 2 years ago

“G........ from the Braintree store delivered my shopping and started by trying to hand me a really heavy bag of goods, when I declined stating a back injury would stop me doing so he waited until I turned with some of the articles to put them in my kitchen and threw the rest of the bag over the crates onto my floor at a 1 metre drop. This was quickly followed by the second bag smashing my shopping onto the floor. When I asked him to slow down he started shouting he had 4 mins to deliver, Tesco and Sainsburys drivers had 12 mins and generally was rude, confrontational and argumentative. When I said I would stop shopping at Iceland and go to Tesco he advised I could go there if a wanted he didn't care. When I stated if we all started shopping elsewhere he might be out of a job, his response was he was Icelands best driver and would always have a job. I phoned the store who replaced the smashed items and promised a call back (none came) I escalated the matter with Iceland who stated they'd come back in 24/48 hours (nothing happened). On the previous 2 orders items were missed and I had to call also. Mums gone to Tesco - I suggest if you live in the Braintree area you do too!”

Helpful Report

Posted 2 years ago

“I can't fault this company, they always have delivery spaces, free delivery, wide range of products, great deals. On top of that if something goes wrong you can get through to someone at your local store in minutes and they put it right. I had a short date on a pack of mince and they put it on the next van out and replaced it within 3 hours! Now that's good customer service! My local store is Braintree and they're abosolutely perfect!”

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Posted 2 years ago

“bought some so called crab sticks today terrible worst iv ever tried wouldt be to bad bought 2x packs put 1 and half packs in bin even the cat wont eat them the crab must ad done a side step wen he made them”

Helpful Report

Posted 2 years ago

“There were a few substitutions, but it was worth it for the punctual, polite and pleasant delivery. Recommended.”

Helpful Report

Posted 2 years ago

“I took up Iceland’s generous offer of 10% discount off my groceries on a Tuesday for the over 60s and I transferred my shopping from a rival supermarket. I have shopped at the food warehouse in Peel Park, Washington since the offer began. Up until today, the staff have been friendly and never asked for identification or for me to ask for the 10% discount I am 75 years old. Today I came face to face with a tattooed female bully called Courtney at the till who charged me full price for my shopping. I enquired on why she had not taken my 10% discount off my shopping 🛍️. She abruptly told that I hadn’t asked for it and therefore wouldn’t get it, I asked to see the manager and she begrudgingly then decided to refund the discount. What was her problem !! I would say she needs Customer Service Training at the very least. My previous supermarkets staff were Customer friendly and helpful and I will be going back. Iceland will lose mine and my families custom if they continue to employ staff like this. Mr Richard Walker Iceland CEO is promoting this offer, pity he hadn’t told his staff about it.”

Helpful Report

Posted 2 years ago

“Iceland Minted Lamb Chump Chops 300g I bought 3 packs of these giving me 9 chops (if you can call them chops). each chop’s maximum thickness was 1 cm on one side which I would’ve accepted. However, the other side of the same chop was less than a millimetre thick. It was a sliver(cut screw) and this wasn’t just on one chop. It was an all 9 pieces. When I tried to cook them up, the one side was uncooked because it was thick, and the other side was burnt, because it was so thin. I contacted customer services 10 days ago I sent them the photos of the barcodes and the pictures of the chops and I still haven’t got a refund for this and it all wound up in the bin. I’ve bought several shops with ICELAND but I think this is the worst I’ve ever had especially with regards to customer service getting back to me or refunding me. Not sure I’m going to be shopping with ICELAND because of this whole experience. Both Tesco and ASDA seem to do the same thing with much better quality and at least the chops are evenly cut. It was a really bad experience and I’m now £9 out of pocket”

Helpful Report

Posted 2 years ago

“Alongside my frozen products I bought some fresh meat, enough to feed a family of 4 for the week. It arrived with 1-2 days shelf life, when I complained and asked to return because we could not eat this within 1-2 days the customer service replied that 1-2 days is acceptable shelf life and not short & hope we shop again soon . Not a chance as I’ve wasted over £50 on food that will be thrown away !!”

Helpful Report

Posted 2 years ago

“I’ve been trying the slimming world foods and whilst the chips , roast potatoes are great and some of the other dishes I think the soups need some work , I tried the curried sweet potato today and threw it away , it was awful, they all have a very unpleasant after taste”

Helpful Report

Posted 2 years ago

“Iceland is profiteering in this economic climate, most of Icelands food is more expensive than other retail outlets, purchased a Warburton loaf of bread today, recommended retail price is £1.20 , Iceland charge £1.45, can you imagine if they are over charging 25p on ever item they sell, what overcharged prices are the customers paying, Iceland needs to be Ashamed.”

Helpful Report

Posted 2 years ago

“So called customer service which is non existant odious and abussive rude obnoxious staff and a vermin of a thug sewer rat so called security guy who attacked and assaulted me one time for absolutely no reason whatsoever.”

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Posted 2 years ago

“Iceland was very helpful I booked my shopping then found half an hour after it was all finalised that the slot I had booked was no good for me due to change of circumstances so contacted Iceland to see if they could change it had to ring again the next morning and they managed to fit me in a time that was suitable for me had they not been able to I would have been real stuck thanks Iceland spalding branch will continue to give them my custom as I have for the time they have been there.”

Helpful Report

Posted 2 years ago

“My local store is brilliant. BLANDFORD FORUM. We are old and unable to shop in store, so depend on deliveries. Any issues have been resolved when I feed back, either to the store, or rarely to customer service if it's about policy...(like charging suddenly for delivery when I put in my order 2 days prior! )... We use Iceland at least once a month. Any substitutes are thoughtful, since we intimated that we can't always get to the shops. Anything that doesn't suit is returned with the driver. The helpful drivers are ALWAYS courteous and friendly, no matter how rushed they are. On the rare occasions I go to the store, any help requested to save my legs, or lifting to the car is happily given. Maybe other branches could learn from them?! It has to be said that I try to be polite, and maybe not everyone does...do unto others etc.. The only criticisms I could make, just so you don't think I'm blinkered - are those daft, giant carrier bags they were forced to use, which spill the goods everywhere. Also the luxury coleslaw often has huge lumps of inedible cabbage stalk. Occasionally a packer is inexperienced, and puts soft things in first, then heavies on top. Yes, prices are naughty in some instances, but as with anything, even online, one has to compare prices, not blindly putting into the basket. That said, it is simply feedback, and not sufficient to detract from 5 star service.”

Helpful Report

Posted 2 years ago

“FOOD WAS DEAD I WENT THEI AND THE SECURITY WAS EXTREMLY AGGRESIVE HE MADE DEATH THREAT SWHEN IRFUSED TO SHOW HIM WHATS IN MY SCHOOL BAG”

Helpful Report

Posted 2 years ago

“Iceland takeaway sweet & sour battered chicken have bought this for years you have changed recipe absolutely disgusting couldn't chew the chicken sauce no taste would not buy again”

Helpful Report

Posted 2 years ago

“Very poor online service main items didn't turn up and no chance of getting a substitute.”

Helpful Report

Posted 2 years ago

“Iceland frozen foods are the best all rounder for me as a pensioner and everyone else.The choices are great and to have it all delivered when you want it . And in these tildes of everything going up, Iceland have got it spot on THANK you.very much for what you are doing.”

Helpful Report

Posted 2 years ago

“Hopeless delivery service. Orders come wrong and custom support is non nowhere to be seen.. Take ya money and run.. AVOID..!!!!”

Helpful Report

Posted 2 years ago

Iceland Foods is rated 2.5 based on 501 reviews